Clearwater, FL – December 19, 2019 — Digital Media Solutions (DMS), the largest single entry point for martech-enabled digital media distribution, is continuing its strong leadership presence within the LeadsCouncil organization and overall digital performance marketing industry with impactful moves from two of the companies top leaders. As of December 19, DMS COO Fernando Borghese has joined LeadsCouncil as a board member, with DMS CRO Joey Liner transitioning to President Emeritus.
“It’s extremely motivating to be embarking on a new role within such an influential and respected performance marketing organization like LeadsCouncil,” said Borghese. “As a LeadsCouncil board member, I look forward to promoting and supporting the mission of this vital organization and making a positive impact on the performance marketing space by ensuring our community delivers value while consistently promoting best practices.”
DMS has a rich history of supporting and participating in LeadsCouncil — an independent association of members and companies in the online lead generation industry dedicated to educating and advocating on behalf of the buyers and sellers engaged in all forms of lead generation. DMS CEO Joe Marinucci was a LeadsCouncil board member 2015-2018 while Liner led the charge as President of LeadsCouncil 2017-2019, prior to his newfound position as President Emeritus. DMS has also been a top-tier sponsor and participant at a number of LeadsCouncil’s premier events. Most recently, DMS became a gold sponsor of the inaugural Industry Impact 2020 Compliance Conference, where DMS, in partnership with LeadsCouncil, launched the Industry Impact 2020 Compliance Survey in order to better understand current compliance regulation awareness and industry readiness for upcoming regulations.
“It’s been an honor to represent DMS as President – and now President Emeritus – of LeadsCouncil,” said Liner. “Every LeadsCouncil member is united in a common goal of promoting best practices and fostering trust regardless of vertical.”