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DMS Performance Ad Market Expert Kimberlee White To Speak At MailCon

July 29, 2019 Digital Media Solutions

Clearwater, FL – July 29, 2019 – Digital Media SolutionsTM (DMS), the fastest-growing independent digital performance marketing company, announced its Vice President of Brand Partnerships for W4, Kimberlee White, will be a speaker at MailCon on August 10. Held this year at the Intercontinental New York Times Square in New York City, MailCon brings together more than 500 experts, entrepreneurs, and technology leaders to extract even more value out of this powerful marketing channel. W4, which was acquired by DMS in 2018, will exhibit at the 2019 MailCon event and at Affiliate Summit East, the next three days.

White will present her session “How to Get Recurring CPM Budgets by Obtaining Safe, Active, Targeted Data” from 10:00 to 10:45 a.m. in the Central Park 1 ballroom on August 10. During this presentation, White will explore the tools necessary to secure branded budgets, taking a brand’s business and list values to new highs. In this continued CPM series, White will also explain how mailers can get safe, active and targeted data on a continual basis to help stay in the CPM mix.

Kimberlee had her affiliate beginnings as the President and Cofounder of AKMG, a leading email affiliate network in 2007, which was sold in 2011. Soon after, she served as CEO and Cofounder of Rollmob, a programmatic video advertising network, which she recently exited. Prior to that, she had a full athletic scholarship at UC Berkeley on the Women’s Division 1 Soccer Team.  

The W4 Performance Ad Market™ intelligently distributes marketing campaigns through an expansive network of publishers across multiple online channels while providing the technology, testing, analytics, process, experience and people-power to help leading brands achieve their campaign goals profitably.

About Digital Media SolutionsTM

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016, 2017 and 2018; and the Entrepreneur magazine 360 list in 2017 and 2018. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS or its performance marketing divisions including DMS Consumer Finance, DMS Education, DMS Engage, W4 Performance Ad Market or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

© 2019 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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