Clearwater, FL – May 1, 2019– Digital Media SolutionsTM (DMS), the fastest-growing independent digital performance marketing company, released its 2019 Report On The State Of Health Education Demand. According to the data, in 2018, “Health Professions and Related Programs” was the most popular program category, accounting for a 39.3% share of higher education inquiry volume, according to the DMS 2018 Year-End Higher Education Inquiry Generation Review. Ranked by 2018 share of volume (SOV), Nursing/Registered Nurse (RN, ASN, BSN, MSN) was the second most popular program and the top health program across all degree levels.
Health program inquiry volume increased 14.7% from 2017 to 2018, fueled by continued growth for the online learning format. Online programs held nearly 60% of the share of volume for all health program inquiries in 2018. With a 38% share of conversions, bachelor’s programs converted highest for health programs in 2018.
According to the Bureau of Labor Statistics (BLS), substantial job growth of 18% (about 2.4 million new jobs) is expected for healthcare occupations from 2016 to 2026, the highest of any occupational group. The median annual wage for healthcare practitioners and technical occupations was $66,440 in May 2018, while the average wage for healthcare support occupations was $29,740.
2019 Report On The State Of Health Education Demand, published by Digital Media Solutions, covers trends in inquiry generation and student acquisition activities of higher education health programs for the period of January 2017-December 2018.
The data used for this report is derived from aggregated higher education industry inquiries processed through and stored within Sparkroom® performance marketing technology. Sparkroom is owned by Digital Media Solutions and licensed by a long list of higher education marketers to centralize marketing and lead data.
The full report and additional insights from can be downloaded at insights.digitalmediasolutions.com/reports.
About Digital Media SolutionsTM
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016, 2017 and 2018; and the Entrepreneur magazine 360 list in 2017 and 2018. Named one of America’s “Best Places to Work” by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms under DMS Education including CollegeAtlas.org and CourseAdvisor.com or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
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