Clearwater, FL – May 1, 2019– Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company, released its 2019 Report On The State Of Health Education Demand. According to the data, in 2018, “Health Professions and Related Programs” was the most popular program category, accounting for a 39.3% share of higher education inquiry volume, according to the DMS 2018 Year-End Higher Education Inquiry Generation Review. Ranked by 2018 share of volume (SOV), Nursing/Registered Nurse (RN, ASN, BSN, MSN) was the second most popular program and the top health program across all degree levels.
Health program inquiry volume increased 14.7% from 2017 to 2018, fueled by continued growth for the online learning format. Online programs held nearly 60% of the share of volume for all health program inquiries in 2018. With a 38% share of conversions, bachelor’s programs converted highest for health programs in 2018.
2019 Report On The State Of Health Education Demand, published by Digital Media Solutions, covers trends in inquiry generation and student acquisition activities of higher education health programs for the period of January 2017-December 2018.
The data used for this report is derived from aggregated higher education industry inquiries processed through and stored within Sparkroom® performance marketing technology. Sparkroom is owned by Digital Media Solutions.