Clearwater, FL – February 28, 2019— Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company, released its 2018 Year-End Higher Education Inquiry Generation Review. According to the data, higher education inquiry volume continued its upward trajectory, with a 15% year-over-year (YOY) increase from 2017 to 2018. Unlike 2017, both the campus-based and online formats experienced volume growth in 2018.
WHAT: The 2018 Year-End Higher Education Inquiry Generation Review, published by Digital Media Solutions, covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2016-December 2018.
WHO: The data used for this report is derived from aggregated higher education industry inquiries processed through and stored within Sparkroom performance marketing technology. Sparkroom is owned by Digital Media Solutions and licensed by a long list of higher education marketers to centralize marketing and lead data.
WHERE: The full report and additional insights can be downloaded here.
About Digital Media Solutions
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016, 2017 and 2018; and the Entrepreneur magazine 360 list in 2017 and 2018. Named one of America’s “Best Places to Work” by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms under DMS Education including CollegeAtlas.org and CourseAdvisor.com or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
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