Clearwater, FL – June 25, 2019 – Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company, released its Q1 2019 Purchase Mortgage Consumer Profile Report. According to the Q1 2019 Purchase Mortgage Consumer Profile Report, the top ten states for purchase loan inquiries held a 55.4% share of volume (SOV) of all purchase inquiries, up from 52.6% in 2018 and 52.9% in 2017. Seven states were in the top 10 in 2017, 2018 and Q1 2019: California, Florida, Georgia, North Carolina, New York, Pennsylvania and Texas.
Top 10 States With Highest Purchase Loan Demand In 2018
- North Carolina
- New York
- South Carolina
The housing market turnaround experienced during the first quarter brought in prospective buyers of the more “average” variety. In Q1 2019, 68.8% of purchase mortgage inquiries were from consumers with “good” credit scores. This share was up from 45.1% at the start of 2017, pulling mostly from the “fair” credit score bucket. Similarly, the average income level for prospective home buyers fell from $75,330 in Q4 2018 to $70,723 in Q1 2019. Declining credit scores and income levels are representative of the loosened requirements to qualify for mortgages combined with lower mortgage rates, making homeownership more affordable this year.
The Q1 2019 Purchase Mortgage Consumer Profile Report also explored the top ten consumer profiles for the purchase mortgage market for the periods of Q4 2018 and Q1 2019. According to the findings, the average income level for prospective purchase mortgage borrowers decreased by about 6%, based on the top 10 segments, from $75,330 in Q4 2018 to $70,723 in Q1 2019.
The Q1 2019 Purchase Mortgage Consumer Profile Report, published by DMS Consumer Finance, highlights purchase mortgage market audience trends for the period of January 2017-March 2019, with an emphasis on January-March 2019.