Clearwater, FL – November 20, 2018— Digital Media Solutions, LLC (DMS), the fastest-growing independent agency focused on performance marketing, announced the release of its Q3 2018 Higher Education Inquiry Generation Review. According to the Q3 2018 Higher Education Inquiry Generation Review, interest in online higher education programs continues to rise, with bachelor's leading the pack as the fastest-growing degree level among potential students.
WHAT: The Q3 2018 Higher Education Inquiry Generation Review covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2016-September 2018, with an emphasis on July-September 2018. The following topics are covered in the report: Q3 2018 inquiry volume trends, Q3 2018 media channel share of volume (SOV), Q3 2018 third-party media costs, Q3 2018 degree-level distribution trends and Q3 2018 program distribution trends.
WHO: The data used for this report is derived from aggregated higher education industry inquiries processed through and stored within Sparkroom performance marketing technology. Sparkroom is owned by Digital Media Solutions and is used by the DMS Digital Agency and licensed by a long list of higher education marketers to centralize marketing and lead data.
WHERE: The full report and additional insights from can be downloaded here.
About Digital Media Solutions
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent agency focused on performance marketing. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s performance marketing, digital agency and marketing technology solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016, 2017 and 2018; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms under DMS Education including CollegeAtlas.org and CourseAdvisor.com or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
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