Leveraging Its Proprietary Insurance Agent Platform, ZipQuote, DMS Is Strongly Positioned To Respond To The Auto Industry’s Digital Transformation
Clearwater, FL – November 19, 2020 — Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, announced during its Q3 earnings call that, as of July, 6 million consumers have successfully been connected with auto insurance providers through the DMS insurance agent platform, ZipQuote.
This latest auto insurance milestone arrives as the company continues to experience robust sequential growth, with particularly strong momentum surrounding auto insurance, health insurance and ecommerce, as the pandemic proves to be an accelerator for transition to digital advertising and the DMS business. Several of the verticals for which DMS provides solutions - including insurance, home services and consumer finance - have hastened their transitions from traditional advertising to digital advertising. Auto insurance, in particular, is projected to invest 72% of its advertising budget in digital channels by 2024.
“DMS is strongly positioned to win as advertisers invest more in digital media channels,” said DMS CEO Joe Marinucci. “For example, ZipQuote, our self-service insurance agent platform, is helping thousands of insurance agents de-risk their advertising spend as they transition to digital media to connect with their target audiences who are increasingly online.”
ZipQuote helps insurance agents convert digital prospecting efforts into written policies with consistent and reliable digital performance advertising. Deploying proprietary consumer-behavior modeling, predictive analytics and advertising technology, ZipQuote engages consumers at the peak of their insurance buying intent.
An established leader in the insurance space, DMS Insurance supports the digital performance advertising needs of the largest auto, home, health and life insurance providers. From enterprise-level services, including advertising and salesforce management, to agent-based support offered through ZipQuote, DMS Insurance helps the insurance industry scale customer acquisition efforts and write more policies while providing unprecedented process and performance transparency.
About Digital Media Solutions®
Digital Media Solutions, Inc. (NYSE: DMS) is an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.
Safe Harbor Statement
This press release includes “forward-looking statements'' within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. DMS’s actual results may differ from its expectations, estimates and projections and consequently, you should not rely on these forward looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, DMS’s expectations with respect to its future performance and its ability to implement its strategy. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside DMS’s control and are difficult to predict. Factors that may cause such differences include risks and uncertainties indicated from time to time in DMS’s amended registration statement, filed on August 6, 2020, including those under “Risk Factors”, and in DMS’s other filings with the SEC. Some of these risks and uncertainties may in the future be amplified by the COVID-19 outbreak and there may be additional risks that we consider immaterial or which are unknown. It is not possible to predict or identify all such risks. DMS cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. DMS does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
© 2020 Digital Media Solutions, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.