In a Digital World, Consumers Seek Education Programs Over Computer Sciences

March 27, 2018 Digital Media Solutions

New Data from DMS 2017 Year-End Higher Education Inquiry Generation Review Reveals Student Demand Trends and Activities

Clearwater, FL – March 27, 2018—Digital Media Solutions, LLC (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth, released new data from its 2017 Higher Education Inquiry Generation Review. Despite increasing adoption of artificial intelligence and other digital technologies in everyday and business life, consumer interest in pursuing computer sciences in advanced degrees, dropped in 2017.

Top 5 Program Categories

(Ranked By 2017 Demand)

1. Health Professions and Related Programs

2. Business, Management, Marketing and Related Programs  

3. Education

4. Computer and Information Sciences

5. Mechanic and Repair Technologies

Interest and demand in higher education programs trended towards associate and bachelor’s degrees, which combined represented 55% of all inquiry volume for the year. For campus-based programs, certificate and diploma programs were hot. Together they brought in 54% of all campus-based lead volume. Meanwhile, master’s and doctorate programs produced almost half of the online program volume.
 

Top 5 Higher Ed Degree Types

(Ranked by 2017 Demand)

1. Bachelor’s

2. Associate 

3. Master’s

4. Diploma

5. Certificate

On March 28 at 2:00 p.m. ET, experts from Digital Media Solutions will discuss trends from the 2017 report and other insights into student acquisition activities of higher education institutions:

WHO: Cliff Libby, EVP and General Manager of Education and Jeff Meola, Director of Analytics at DMS

WHAT: The DMS 2017 Year-End Higher Education Inquiry Generation Review Webinar will discuss inquiry generation and student acquisition activities of higher education institutions such as inquiry volume trends, conversion rates, media channel performance, degree-level distribution and program distribution.

WHEN: March 28, 2018 at 2:00 p.m. ET

WHERE: Participants can log onto insights.digitalmediasolutions.com for more information or register directly at register.gotowebinar.com

The 2017 Higher Education Inquiry Generation Review covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2015-December 2017, with an emphasis on January-December 2017. The report can be downloaded at insights.digitalmediasolutions.com.

 

About Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth. The company’s set of proprietary assets and capabilities in the world of performance marketing, digital agency services and marketing technology allows clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its mortgage-focused brand Best Rate Referrals or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

 

© 2018 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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2017 Year-End Higher Education Inquiry Generation Review
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