DMS Leaders To Share Insight On Lead Generation & Sales Strategies During Virtual Conference
Clearwater, FL – May 18, 2020 — Digital Media Solutions (DMS) COO Fernando Borghese and CRO Joey Liner will join fellow industry leaders speaking at the fully-virtual Lead Generation Week 2020 conference. Taking place May 25-29, the week-long event will bring together more than 500 lead buyers, lead sellers and service providers across multiple networks. Attendees will have the opportunity to participate in live sessions, discuss strategies for growth, join virtual meet-ups and identify new partners by using the attendee directory. Session topics will include lead generation, conversion rate optimization, paid media, lead buying, lead management and industry regulations.
“As a Lead Generation Week speaker, I’m honored to inspire others and share how companies, like DMS, can rise in the face of crisis,” said Borghese. “My fellow DMS leaders and I make it our mission to fearlessly lead from the front and maintain a positive mindset in the face of uncertainty. Our businesses are all being tested by external forces, but I’m proud to say DMS has proactively responded, unified as a team and pressed forward, positioning ourselves in the best strategic spot to endure this market fluctuation.”
As part of the “Lead Generation Trends During Uncertain Times” session scheduled for Friday, May 29 at 10:00am PT, Borghese, alongside other seasoned industry experts, will discuss current growth trends, potential new opportunities and verticals they project to be successful in a down market.
Liner will take part in the “Sales Strategies For All Economic Cycles” session scheduled for Tuesday, May 26 at 12:00pm PT. During the session, Liner and fellow panelists will share insights on how they are adapting and leading sales teams through the new normal — finding paths to success while maintaining empathy and sensitivity to a wide range of situations and circumstances in the markets served.
“In the midst of these unprecedented global challenges, our industry recognized that many companies rely on conferences as a source for growth, and while we cannot physically come together, we can still create an opportunity to network, learn and help each other grow,” said Liner. “Lead Generation Week allows industry experts to share our expertise surrounding the performance marketing industry. DMS has proven its ability, time and time again, to flawlessly navigate the lead generation ecosystem, and I’m proud to represent that now more than ever.”
With 20 years of experience each, Borghese and Liner have worked alongside seasoned digital marketers, thought leaders and lead generators throughout various sectors, establishing themselves as dynamic marketers, revenue drivers and problem solvers. In their respective roles at DMS, Borghese is responsible for the day-to-day leadership and management of the company, encompassing all lines of business, while Liner leads the enterprise-wide sales and new business development function across the company. Their dynamic, team-focused approaches to digital performance marketing has led to the continuous growth and expansion of DMS.
At the start of the year, DMS was a Universe Sponsor of the first ever Lead Generation World (LGW) conference in Denver, Colorado. During that event, Borghese, Liner and several other industry leaders came together to discuss the current state of the lead generation industry and the exciting trends to anticipate in the year ahead. LGW is the home for lead generators, performance marketers and the service providers that support their efforts. The organization brings together the brightest minds in the industry and those that want to improve their lead generation campaigns from creation to close.