New Data From DMS Auto Insights Spotlights Top Car Makes By State

April 11, 2019 Digital Media Solutions

Clearwater, FL – April 11, 2019 – With summer driving season just around the corner, new data from Digital Media Solutions™ (DMS) takes a deeper look into the top car makes among U.S. consumers by state. The DMS Auto Insights: Top Car Makes By State snapshot report reveals that 21 states include Chevrolet, Dodge, Ford, Nissan and Toyota in their top five car makes, while just one state includes Subaru among the top contenders.

Regional tastes appear to be at play when it comes to top car makes across the country:

  • Most popular: for almost half of the states across the U.S., the most popular car makes are Chevrolet, Dodge, Ford, Nissan and Toyota
  • GMC: Popular in the upper Midwest
  • Chrysler: A top car in three states near Auburn Hills, Michigan, the location of their headquarters
  • Honda: Most common in wealthier states, along West Coast states (including Hawaii) and in the Mid-Atlantic and New England regions
  • Jeep: A top car brand for two mountainous states: Montana and West Virginia
  • Subaru: Achieves the top-five list for only Vermont, a state known to be liberal

According to previously released data, the top 10 car makes on the road in the U.S. in 2018 included Chevrolet, Ford, Nissan, Dodge, Toyota, Honda, Hyundai, BMW, GMC and Chrysler.

Experts say the automotive industry in America has been shifting away from cars toward pickup trucks, sport utility vehicles and crossovers. Additionally, improving economic conditions for U.S. consumers have provided an uptick in sales of new vehicles.

The DMS Auto Insights: Top Car Makes By State snapshot covers trends for the period of January 2018-December 2018. The results provided are based on a DMS-created statistically relevant aggregate sampling of its owned-and-operated website data. Analyzed data did not contain personal identification information.

Additional automotive marketing trends and consumer insights can be downloaded at https://insights.digitalmediasolutions.com/automotive-marketing-news


About Digital Media Solutions™

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016, 2017 and 2018; and the Entrepreneur magazine 360 list in 2017 and 2018. Named one of America’s “Best Places to Work” by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms under DMS Education including CollegeAtlas.org and CourseAdvisor.com or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

© 2019 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

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