New Data Outlines States with Population Most Striving For Higher Education in 2017 are Texas, California, Florida, New York and Georgia

January 10, 2018 Digital Media Solutions

Demand Trends Amongst Consumers Interested In Higher Education Sheds Light On Most Popular Programs for Campus and Online Institutions in 2017

Clearwater, FL – January 10, 2018 – Texas ranks as the number one state with the most students interested in pursuing higher education programs according to new data from Digital Media Solutions, LLC (DMS). Cultural capitals and densely populated states New York and California rank among the top 5 states, but southern charmers Texas, Florida and Georgia comprised the top regions with the most volume from students inquiring about online and campus-based higher education programs in 2017. Last year, students interested in American higher education institutions continued to embrace new job-training approaches, including online courses, advanced degrees and certificates often in hopes of obtaining better-paying jobs and promotions. Digital Media Solutions, which publishes a quarterly Higher Education Inquiry Generation Review, aims to educate the industry on student demand trends based on proprietary demographic data and search volume. 

Top 10 States With Highest Higher Ed Inquiry Volume 

1. Texas
2. California
3. Florida
4. New York
5. Georgia
6. North Carolina
7. Ohio
8. Pennsylvania
9. Illinois
10. Arizona

In 2017 healthcare, education, business and technology programs were in hot demand throughout the year as consumers remain focused on the tangible benefits of job placement or career advancement when assessing their education goals. According to a recent Labor Department report, the biggest gains in the job market in 2017 came from healthcare, construction and manufacturing sectors. 

Top 10 Higher Ed Program Categories (Ranked By 2017 Prospective Interest)

1. Health Professions and Related Programs
2. Business Management, Marketing and Related Support Services  
3. Education
4. Psychology
5. Mechanic & Repair Technologies/Technicians
6. Computer & Information Sciences & Support Services 
7.  Homeland Security, Law Enforcement, Firefighting & Related Protective Services
8. Public Administration & Social Service Professions  
9. Liberal Arts & Sciences, General Studies & Humanities
10. Precision Production 

This data covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2017-December 2017. The findings detail trends related to inquiry volume, program distribution and state-level demographics. The latest Higher Education Inquiry Generation Review can be downloaded at insights.digitalmediasolutions.com/reports. 

About Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing, digital agency services and marketing technology allows clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, consumer brands, insurance, automotive and careers. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its subsidiary brand Best Rate Referrals or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group. 

© 2017 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.


About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

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