Clearwater, FL – May 8, 2018—Digital Media Solutions (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth, announced the release of its Q1 2018 Higher Education Inquiry Generation Review. This report covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2016-March 2018, with an emphasis on January-March 2018. Health Professions were the top higher education program category during the first quarter. Despite reduced demand, Business Administration remained the most popular individual higher education program among potential students.
The data used for the Q1 2018 Higher Education Inquiry Generation Review was derived from aggregated higher education industry inquiries processed through and stored within Sparkroom performance marketing technology.