Clearwater, FL – October 24, 2019 — Digital Media Solutions® (DMS) announced its Vice President of Sales and subscription marketing expert, Ray Schneeberger, will speak at the 2019 Subscription Show, November 4-6 in Boston, MA. Schneeberger, along with fellow industry experts, will discuss proven methodologies to leverage customer lifetime value (LTV) data and strategies to create profitability, sustainability and scale in the subscription business as part of the “Best Practices for Applying Customer Lifetime Value for Subscription Success” session held Monday, November 4th at 2:15 PM. The 2019 Subscription Show is designed to bring industry marketers together to connect with subscription executives from leading brands, discuss best practices for recurring revenue and discover actionable strategies, data and educational content to use toward the future of subscription models.
The DMS subscription marketing team leverages shifts in consumer purchasing patterns to help brands create, launch and optimize online recurring revenue programs. The cost-per-acquisition (CPA) based, multi-channel media campaigns developed for DMS subscription clients are optimized to achieve LTV objectives. The DMS subscription marketing team prioritizes smart strategy over speed to market. Before launching new campaigns, the team of experienced professionals make sure all campaigns are designed to achieve client objectives and produce positive ROI.
As a digital marketing industry veteran, Ray Schneeberger possesses an impressive understanding of today’s rapidly changing consumer purchase and media consumption behavior. His expertise stretches across the entire direct to consumer (DTC) subscription and nonprofit sustaining donation ecosystems, with proven success using time-tested acquisition and retention tactics, generating comprehensive business plans and consistently increasing customer lifetime value. As VP of Sales at DMS, Schneeberger oversees business development for the company’s DTC subscription marketing team.