Reverse Mortgage Referral Firm Hits Airwaves, Targets Consumers
A major player in the reverse mortgage lead-generation space announced the launch of a consumer-facing website this week, with an eye toward expanding their business by matching potential borrowers with product-specific experts.
Best Rate Referrals recently rolled out Mortgage Advisor, a website designed to consolidate the Clearwater, Fla.-based firm’s consumer outreach into a single place — and, in the process, take direct aim at similar websites such as LendingTree.
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