Rob Camhe Talks Power Of Performance Marketing With PerformanceIN
PerformanceIN published an executive thought leadership piece by Rob Camhe, DMS SVP of Strategic Partnerships, titled “Generating High-Quality, High-Converting Leads with Performance Marketing.” In the article, Camhe describes the benefits of performance marketing and highlights how it provides a dynamic and diverse mix of avenues for advertisers to generate leads (or sales) from high-intent consumers at the moment they are most ready to take action.
Leveraging years of digital marketing industry experience, in his article Camhe provides insights for brands and advertisers on how performance marketing can generate high-quality leads and increase ROI. Camhe noted, “For advertisers seeking innovative and effective ways to create long-term engagement and drive actions further down the funnel, the answer is clear: performance marketing is your solution.”
PerformanceIN is the leading global performance marketing publication, spotlighting the most important topics and trends throughout the measurable side of marketing.