The mThink website featured an article authored by DMS Vice President of Health Insurance Scott Vogel, titled “3 Strategies To Optimize Your OEP/AEP Campaign Strategy.” In the thought leadership piece, Vogel outlines three strategies to help ensure AEP/OEP campaigns are set up to be successful. In particular, he notes that the right best practices can help insurance advertisers and publishers make sure they’re getting the right messages to the right people to encourage immediate action. mThink is an online publication that produces insightful content on media buying, direct response strategies, social media and mobile marketing.
With more than a decade of experience in business development, ad technology and lead generation across verticals, Scott knows what it takes to drive business growth and build client success on both the agency and publisher side. As Vice President Of Health Insurance, Scott oversees all aspects of the insurance business unit, including sales, search and social marketing and operations.