Award-Winning Lead Management System Sparkroom Releases Update That Enables Marketers To Track Custom Milestones

Clearwater, FL – January 29, 2019– Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company, announced key updates to its award-winning lead management system Sparkroom®, enabling marketers within any industry to track custom milestones, allowing for fully customized campaign reporting.

The ability to customize milestone names is now possible for marketers using Sparkroom Performance or Elite packages. The Sparkroom capacity for customized milestone names means the terminology used by brands can be incorporated into Sparkroom dashboards and reports. Additionally, performance marketers will now be able to set up automated distribution of custom reports to their internal teams without any milestone name translation required.

DMS continues to innovate and automate key features within Sparkroom to help users better manage lead flow. Earlier this year, the company announced Sparkroom saved $54,465,380 in media spend in 2018 through a combination of automatic rejections and inquiries returned to vendors after initial contact attempt by brands.

Ideal for marketers tracking milestones through digital channels, Sparkroom performance marketing technology integrates data from disparate marketing systems to provide a holistic view of marketing performance. Sparkroom technology has been supporting household brands, including a long roster of higher education institutions, since 2008. Designed to meet the needs of the most sophisticated marketers, Sparkroom technology now includes configurable and customizable Sparkroom Core, Performance and Elite solution options. For more information on Sparkroom, visit sparkroom.com.

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