Award-Winning Lead Management System Sparkroom Releases Update That Enables Marketers To Track Custom Milestones

January 29, 2019 Digital Media Solutions

Clearwater, FL – January 29, 2019– Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company, announced key updates to its award-winning lead management system Sparkroom®, enabling marketers within any industry to track custom milestones, allowing for fully customized campaign reporting.

The ability to customize milestone names is now possible for marketers using Sparkroom Performance or Elite packages. The Sparkroom capacity for customized milestone names means the terminology used by brands can be incorporated into Sparkroom dashboards and reports. Additionally, performance marketers will now be able to set up automated distribution of custom reports to their internal teams without any milestone name translation required.

DMS continues to innovate and automate key features within Sparkroom to help users better manage lead flow. Earlier this year, the company announced Sparkroom saved $54,465,380 in media spend in 2018 through a combination of automatic rejections and inquiries returned to vendors after initial contact attempt by brands.

Ideal for marketers tracking milestones through digital channels, Sparkroom performance marketing technology integrates data from disparate marketing systems to provide a holistic view of marketing performance. Sparkroom technology has been supporting household brands, including a long roster of higher education institutions, since 2008. Designed to meet the needs of the most sophisticated marketers, Sparkroom technology now includes configurable and customizable Sparkroom Core, Performance and Elite solution options. For more information on Sparkroom, visit sparkroom.com.


About Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016, 2017 and 2018; and the Entrepreneur magazine 360 list in 2017 and 2018. Named one of America’s “Best Places to Work” by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals, affiliate network W4 Performance Ad Market, education-branded platforms under DMS Education including CollegeAtlas.org and CourseAdvisor.com or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

© 2019 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

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