Clearwater, FL –December 20, 2018 – Digital Media Solutions (DMS) announced its award-winning lead management platform Sparkroom helped higher education institutions save $54,465,380 in media spend in 2018 through a combination of automatic rejections and inquiries returned to vendors after initial contact attempt by brands.
According to Sparkroom data, institutions using the platform rejected or returned just over a quarter of inquiries generated by third-party sources in 2018, including:
- Duplicates: Sparkroom integrates online and offline marketing data to identify duplicates regardless of source. Marketing automation via Sparkroom also allows for custom routing and rejection rules to ensure duplicate inquiries are managed in the most efficient manner based on unique school requirements.
- Filter rejections: Inquiries that do not meet the requirements of an advertiser are automatically rejected. Filters can include accurate contact information, minimum education requirements, geographic targets and more. Sparkroom also allows users to easily create and manage custom validations for campaigns.
- Validity and compliance check rejections: Neustar, iDatafy, Jornaya, BriteVerify, PossibleNow and other business intelligence (BI) sources offer industry-leading databases that can be checked in real time to ensure inquiry legitimacy. Through Sparkroom, DMS works with institutions to evaluate how each BI source can impact their inquiry flow in order to evaluate the potential return on investment – in time and money – before recommending the approval of any long-term contracts.
- Returned inquiries: Sparkroom’s automated integration with school CRMs allows for easy, real-time scrubbing of returned inquiries. Sparkroom allows users to automate vendor invoices, based on reconciled delivery volume, to ensure users only pay for inquiries that meet campaign criteria.
DMS continues to innovate and automate key features within Sparkroom to help users better manage lead flow. Earlier this year, the company announced enhancements to offer unique capping tools that give ultimate control over campaigns that leverage third-party vendors.
Ideal for marketers tracking milestones through digital channels, Sparkroom performance marketing technology integrates data from disparate marketing systems to provide a holistic view of marketing performance. Sparkroom technology has been supporting household brands, including a long roster of higher education institutions, since 2008. For more information on Sparkroom, visit sparkroom.com.