Sparkroom Wins Gold & Silver LEADER Awards

March 1, 2016 Kathy Bryan

Repeated Wins in Education Category Demonstrate Commitment to Excellence

Sparkroom was awarded the Gold LeadsCouncil LEADER Award for Most Valuable Technology and the Silver LEADER Award for Best Marketing Agency in the education vertical. This marks the second year in a row Sparkroom won gold and silver awards from LeadsCouncil and the fourth year in a row Sparkroom received a LeadsCouncil accolade for its industry-leading software, which is also a repeated University Business Readers’ Choice Top Product.

“It’s good to be on top,” acknowledged Al Huizenga, senior vice president of product development at Sparkroom. “Our R&D team has been working tirelessly to develop products – like our new performance dashboards – that meet the campaign management and tracking needs of tomorrow. Meanwhile, our client services team hustles every day to ensure clients are maximizing their software investments and their marketing efforts. Coming out on top of this voter-based award is evidence that the industry is taking notice.”

Sparkroom, a leader in higher education performance marketing, provides transparent, analytics-based campaign planning and management services to clients focused on achieving measurable marketing objectives. Creative development and strategy services, including enrollment management consulting, brand development and media planning, were added to the service roster by Marcelo Parravicini, who recently joined the Sparkroom team as chief marketing officer and executive vice president of education partnerships.

“The Sparkroom team excels at delivering prospects with the greatest propensity to become students. Until recently we relied on our clients to develop strong brands that draw the attention of those prospects,” explained Kim Kelly, senior vice president of client services at Sparkroom. “Our expanded services will allow us to work more holistically with our clients, helping boost performance throughout the student lifecycle.”

Parravicini will lead the new Sparkroom enrollment management consulting services, working with schools to build or refine their recruitment, marketing and enrollment processes to remove variability and improve conversions. “I spent years on the client side,” noted Parravicini. “I look forward to putting this industry knowledge and expertise to use as I help institutions realize improved conversion metrics.”

The LEADER Awards are presented by the LeadsCouncil to acknowledge the superior work of companies within the lead generation industry and make it easier for organizations to select partners for their lead generation and management needs. Winners are determined based on volume of votes.

About Sparkroom
Sparkroom, a leader in performance marketing, provides full-service, data-driven marketing and technology solutions designed to measure marketing effectiveness in relation to customer acquisition efforts. Sparkroom services address the full customer lifecycle, with a focus on delivering higher-quality prospects and better conversion rates. The Sparkroom Marketing Services team focuses on the strategic development and management of media plans that incorporate a variety of performance-driven channels. Sparkroom Marketing Software integrates marketing data, automates processes based on performance and provides robust, multidimensional reporting and analytics. Sparkroom also offers strategic consulting services, including enrollment management, brand strategy and development and media strategy. To learn more about Sparkroom, go to Sparkroom.com.

About the Author

Kathy Bryan

Kathy Bryan is the Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), an industry leader in providing end-to-end customer acquisition solutions that help clients grow their businesses and realize their marketing goals. In this role, Kathy is responsible for all aspects of marketing and communications for DMS and its subsidiary brands. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly complex and competitive industries including mortgage, education, insurance, consumer brands, automotive, jobs and careers. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.

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