Lomas Offers Digital Marketers Actionable Tips For Navigating The Next Evolution In Insurance Marketing

Clearwater, FL – September 25, 2020 — Leveraging her vast industry knowledge and visibility into today’s insurance shopping trends, Digital Media Solutions, Inc. (NYSE: DMS) EVP of Insurance Taryn Lomas will share expert insight into how the global pandemic has altered the insurance market. Lomas will highlight how carriers can expand digital marketing strategies and position their brands to win in the next evolution of digital insurance shopping. Lomas joins executives from EverQuote and QuoteWizard as a leading panelist for “Insuring The Future Of Successful Insurance Marketing” as part of the 2020 LeadsCon virtual conference. As the leader of the DMS Insurance digital performance marketing team, Lomas is uniquely positioned to identify insurance industry trends and help the insurance industry connect with customers and near customers at scale.

“The long-term shift toward digital shopping and the effects of COVID-19 have altered consumer demand for insurance optionality. Today, insurance carriers and agents are shifting their insurance marketing budgets to digital strategies as more consumers go online to find insurance solutions,” shared Lomas. “Brand marketing alone will not empower carriers and marketers to reach high-intent insurance shopping audiences. Our upcoming LeadsCon session will help professionals across all niches and levels of the insurance vertical to make impactful, strategic marketing decisions that will position them to win as the insurance market continues its digital shift.” 

As part of the LeadsCon Buyer’s & Seller's Summit, the “Insuring The Future Of Successful Insurance Marketing” session will be held Wednesday, September 30 at 3:30PM ET. During the session, Lomas and fellow industry experts will review how COVID-19 has shifted many aspects of the insurance consumer journey and reshaped consumer expectations and demands for insurance comparison shopping. Panelists will highlight how the increased desire for optionality and seamless online shopping experiences, combined with insurance technology enhancements, is pulling America into the next wave of digital insurance shopping. As insurance brands battle to capture market share, “Insuring The Future Of Successful Insurance Marketing” will help industry professionals better understand which impactful digital marketing strategies could accelerate insurance success during 2020 open enrollment and into 2021 and beyond.

Lomas has made a positive impact providing meaningful digital marketing solutions for the insurance industry’s biggest challenges for nearly two decades. As EVP of Insurance for DMS, Lomas plays a key role in supporting the digital performance marketing needs of the nation’s largest insurers and their respective agent pools, while offering opportunities for growth to all DMS Insurance advertisers and publisher partners.

An established leader in the insurance space, DMS Insurance represents a comprehensive suite of products that deliver high-intent consumers to our nation’s largest insurers and their respective agent pools. DMS proprietary technology provides granular insight into the insurance consumer, resulting in optimized performance and value every time a connection is made. DMS Insurance supports the digital performance marketing needs of the largest auto, home, health and life insurance providers and helps the insurance industry connect with customers and near customers at scale to write more policies while providing unprecedented process and performance transparency.

The virtual LeadsCon event will bring together marketers from across the globe and provide an important forum for industry experts to share knowledge, discuss new trends and learn how to find, nurture and convert quality leads to grow their businesses. With three days of virtual networking and educational content featuring top experts in lead generation and performance marketing, LeadsCon 2020 presents a strong opportunity for professionals and leaders in the space to grow their business.

About Digital Media Solutions^®

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com. 

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Media Contact: 
Melissa Ledesma 
201-290-2696
Mledesma@dmsgroup.com