Clearwater, FL – August 14, 2019 – Digital Media Solutions® (DMS), the fastest-growing independent digital performance marketing company in the U.S., is continuing to invest in helping colleges and universities grow through enrollment with the appointment of industry expert Ted Blumenthal as Vice President of Partnerships.
Blumenthal comes to DMS with a successful track record of building strategic relationships with higher education institutions, including an extensive list of not-for-profit, four-year colleges. Blumenthal holds a deep understanding of the challenges related to higher education enrollment, specifically for traditional schools as online education scales, and he has helped schools recognize opportunities to differentiate themselves, grow enrollments and capture a greater share of higher education tuition dollars in the current competitive higher education landscape.
“We’re thrilled to have Ted join the team, and we know he will quickly become a key player as we continue to expand our education line of business,” said Cliff Libby, Executive Vice President & General Manager of Education for Digital Media Solutions. “Ted’s wide-ranging experience in the higher education space, knowledge of the enrollment process and ability to create strategic partnerships is the ideal combination for DMS and the education industry.”
An established leader in matching schools with students who enroll and graduate, DMS Education provides predictable, scalable and reliable education marketing using an extensive portfolio of owned-and-operated, education-focused properties and a diversified, multi-channel media mix. Thanks to a keen understanding of education consumers and their journeys, DMS Education uses robust targeting and routing logic to deliver predictable marketing solutions to its school partners. With its support of traditional and for-profit colleges, trade schools, community colleges, boot camps, continuing education providers, OPMs and agencies, DMS Education has seen it all, validating itself as a thought leader in education and performance marketing.
Prior to DMS, Blumenthal held several leadership positions in the higher education and education technology spaces, including Regional Director for NRCCUA and Chegg Inc., where he seamlessly brought to market a new digital media business service line. In his new role as VP of Partnerships, Blumenthal will use his software product management skills along with his martech and SaaS expertise to drive new software and marketing business opportunities within the education marketplace.
Since its inception, DMS has earned continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018 and the Entrepreneur magazine “360 Best Entrepreneurial Companies in America” list in 2017 and 2018. Named one of America’s “Best Places to Work” by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.
About Digital Media SolutionsTM
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is the fastest-growing independent digital performance marketing company. DMS deploys diversified and data-driven digital media customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. The company’s precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016, 2017 and 2018; and the Entrepreneur magazine 360 list in 2017 and 2018. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS or its performance marketing divisions including DMS Consumer Finance, DMS Education, DMS Engage, W4 Performance Ad Market or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
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