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Why We’re Ditching the ‘View in Browser’ Link. Jen Capstraw on why they’re rethinking preheader text and removing the ‘View in Browser’ link in email campaigns. The data supports the decisions, but it begs the question: Why not just move it to the bottom? Click here to see the inclusion in the Litmus Email Design Newsletter. |
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Most Recent Articles
Toys R Us Is Back: Just The Facts
The toy industry underwent a seismic change a year ago when Toys R Us shuttered after more than 70 years in business, but now the toy company looks likely to be resurrected in time for Christmas.
Toy Manufacturers Turn To Membership And DTC Sales To Reach Consumers
After Toys R Us closed in 2018, many toy manufacturers were left trying to figure out the best way to get their products to consumers.
The Growing Wearables Market Offers Opportunities To Engage Consumers
The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.
Digital Media Solutions Becomes Preferred Facebook Marketing Partner
DMS is now a Preferred Facebook Marketing Partner, allowing the company access to advanced tools, resources, training and support that will enhance DMS’s knowledge and improve overall performance.
DMS Announces Strategic Hires And Promotions Across Divisions
Digital Media Solutions announced several management-level hires and promotions since April 2019.
DMS Releases Q1 2019 Purchase Mortgage Consumer Profile Report
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DMS To Be Universe Sponsor At First Ever 2020 Lead Generation World Conference
DMS will be a Universe Sponsor of Lead Generation World’s first conference, created to gather the brightest minds in the industry and those looking to improve their overall lead generation campaigns.
Broadway Briefing
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Two Tampa Bay Area Entrepreneurs Named Winners At Annual Ernst & Young Awards
Digital Media SolutionsTM (DMS) Co-Founder and CEO, Joe Marinucci, was named Ernst & Young’s 2019 Entrepreneur Of The Year® Florida during their special gala event, June 13 at the Hilton Orlando.
General Election 2020
Ad spending for the 2020 election is expected to reach almost $10 billion, up from just $6.3 billion in 2016.
DMS CEO Joe Marinucci Named 2019 E&Y Entrepreneur Of The Year
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MLS: Is "Soccer" Finally Catching Up To The European Leagues?
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DMS Consumer Finance Announces Gold Sponsorship Of The Summit 2019
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Best Rate Referrals To Sponsor 2019 Mastermind Summit
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Digital Media Solutions Plans More Veteran Hires
Digital Media Solutions has pledged to hire at least 15 percent of its new workforce from the military community, including veterans and military spouses, by 2020.
DMS Completes Mission To Race Across Florida And Raise $50,000 For Gary Sinise Foundation
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DMS Publishes 2019 Report On The State Of Health Education Demand