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Why We’re Ditching the ‘View in Browser’ Link. Jen Capstraw on why they’re rethinking preheader text and removing the ‘View in Browser’ link in email campaigns. The data supports the decisions, but it begs the question: Why not just move it to the bottom? Click here to see the inclusion in the Litmus Email Design Newsletter. |
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Most Recent Articles
The Price Of Convenience: What Consumers Want From Subscription Services
Subscription services are gaining ground — especially those that offer clothing, music and TV fare.
DMS Premium Publisher Network W4 to Sponsor Affiliate Summit West
Digital Media Solutions announced its affiliate network W4 Performance Ad Market will sponsor Affiliate Summit West 2019.
Sparkroom Helped Higher Ed Institutions Save Nearly $60M in 2018
Digital Media Solutions, an independent performance marketing company, announced its lead management platform Sparkroom helped higher education institutions save nearly $60M in 2018.
Calvin Klein Drops Print in Favor of Digital
Calvin Klein (CK), announced they will say goodbye to print campaigns. CK knows the digital age isn’t a phase; it’s here to stay.
Improve Your Email Campaign Performance With Better Data
As the customer journey continues to evolve, even the most creative email content strategy isn’t going to guarantee new customers or conversions.
Sparkroom Helped Higher Education Institutions Save Nearly $60 Million in 2018
Digital Media Solutions announced its award-winning lead management platform Sparkroom helped higher education institutions save $54,465,380 in media spend in 2018.
DMS Releases Annual Report on Repair and Mechanics Education Demand Generation
Digital Media Solutions announced the release of its 2018 Report on the State of Mechanics and Repair Tech Education Demand.
Four Tampa Bay businesses ranked among best entrepreneurial companies in the U.S.
Digital Media Solutions was one of the 360 companies featured that were judged on a balance of impact, innovation, growth, leadership and value.
As Mortgage Rates Fall, Consumer Interest in Purchase Loan Inches Up According to New Data from Best Rate Referrals
Best Rate Referrals releases its Q3 2018 Mortgage Consumer Profile Report, which explores consumer segments that likely represent the target audience for most mortgage lenders.
2018 Entrepreneur E360 List
Digital Media Solutions announced it was recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360™ List.
DMS Named One of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine
Digital Media Solutions announced it was recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360™ List.
DMS Releases Annual Report on Repair and Mechanics Education Demand Generation
This report covers trends in inquiry generation and student acquisition activities of higher education mechanics and repair technologies programs.
DoublePositive CEO Joey Liner Joins Digital Media Solutions Executive Team as Chief Revenue Officer
Digital Media Solutions (DMS) announced it is strengthening its leadership team with the appointment of Joey Liner as Chief Revenue Officer.
Scottsdale Marketing Firm Founder Leaves to Join C-suite at Florida Firm
Digital Media Solutions, one of the largest marketing firms headquartered in the Tampa Bay area, has appointed Joey Liner as its chief revenue officer.
Clearwater Marketing Firm Gets New Chief Revenue Officer
Digital Media Solutions, one of the largest marketing firms headquartered in the Tampa Bay area, has appointed Joey Liner as its chief revenue officer.
DoublePositive CEO Joey Liner Joins Digital Media Solutions Executive Team as Chief Revenue Officer
Digital Media Solutions announced it is strengthening its leadership team with the appointment of Joey Liner as Chief Revenue Officer.
Social Media Growing Pains Point Toward Maturity
Joe Marinucci, founder and CEO of Digital Media Solutions, says the role of social media marketing will continue to evolve.
CFO Moves – Week Ending December 7, 2018
CFO Moves is a blog dedicated to tracking CFO movements across the country. Check out the full CFO Moves article about Randall Koubek's appointment to Digital Media Solutions.
Digital Media Solutions Announces Sponsorship of 2018 MediaPost Email Insider Summit
Digital Media Solutions announced its sponsorship of the MediaPost Email Insider Summit that will take place December 9 – 12 at the Stein Eriksen Lodge in Park City, UT.
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