Aims To Increase Recognition Of The Power Of Women And Their Contributions To Innovate And Move The Martech Industry Forward
Clearwater, FL - April 1, 2020 - Women of Martech, a professional trade organization, announced its official launch today. With a purpose of promoting and amplifying the experiences, contributions, successes, achievements and innovations of women in the martech industry, Women of Martech aims to increase the recognition of the power of women and their contributions to innovate and move the martech industry forward.
Women of Martech is led by Kathy Bryan, Chief Marketing Officer of Digital Media Solutions. She believes “the amplification of female successes will deepen the awareness of the contributions women bring to the martech industry.” Referring to a 2016 Washington Post article about female amplification in the White House, Bryan noted that it’s important for women to be at the table, but “it’s just as important for everyone at the table to recognize the value of the women at the table, and female amplification can help make that happen.”
Using an amplification strategy similar to the one touted in the 2016 article referred to by Bryan, Women of Martech plans to broadcast the contributions of women in the martech industry, giving credit to the women who make the contributions. Platforms for amplification will include the Women of Martech blog and newsletter, press releases, social media and more.
Digital Media Solutions (DMS) is the founding sponsor of Women of Martech and the employer of the additional four Women of Martech officers: Colleen Liguori, Global SVP of People & HR Operations, Taryn Lomas, EVP of Insurance, Amber Paul, SVP of Distribution, and Lily Trevisanut, SVP of Operations. Melissa Ledesma, DMS Director of Content & Communications, will be the Executive Director of Women of Martech.
Recruitment for the Women of Martech steering committee began earlier this year, and recruitment for the activation committee and membership at large began April 1. “We hope to engage a broad group of female marketers,” noted Bryan, “because we believe diversity in who we are and what we do will strengthen our impact. Ultimately, Women of Martech is open to anyone passionate about helping women succeed. Women of Martech is designed to lift others, and to show how women - individually and collectively - play vital roles in the successes of their organizations and across martech.”
Women of Martech membership is free and is open to women who work at marketing technology companies in any capacity; marketers of any company who regularly deploy technology; anyone committed to helping amplify women’s achievements in the martech industry; women with the desire to connect, engage, advance and lead the martech industry forward; and anyone in the martech industry who identifies as female.
About Women Of Martech
Launched in 2020, Women of Martech is a nonprofit professional organization that is promoting and amplifying the experiences, contributions, successes, achievements and innovations of women in the martech industry, including actions tied to revenue, process and efficiency, diversity and inclusion and social responsibility. Women of martech strives to increase the recognition of the power of women in the martech industry and their contributions to innovate and move the industry forward. Women of Martech encourages women in the martech industry to work together instead of complete with each other and to help increase the percentage of women in martech, especially in leadership roles. To learn more about Women of Martech, visit WomenOfMartech.com or email [email protected].