Published by Digital Media Solutions (DMS), the 2017 Year-End Higher Education Inquiry Generation Review covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2015-December 2017, with an emphasis on January-December 2017.
The following topics are featured in the DMS 2017 Year-End Higher Education Inquiry Generation Review:
- Inquiry volume trends
- Conversion rates
- Media channel performance
- Degree-level distribution
- Program distribution
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