2016 Higher Education Lead Generation Trends - Survey Report

December 28, 2016 LeadsCouncil

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The marketing landscape for post-secondary institutions continues to be transformed as the exploration of digital arenas deepens. To continue mapping lead generation trends, LeadsCouncil and Sparkroom teamed up to survey higher education representatives with regard to their enrollment marketing efforts.

Note: After the publish date of this report, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.

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