2016 Year-End Higher Education Inquiry Generation Review

March 22, 2017 Digital Media Solutions

Click here for our latest quarterly report, the Q3 2018 Higher Education Inquiry Generation Review published by Digital Media Solutions (DMS).

The Sparkroom 2016 Year-End Higher Education Inquiry Generation Review covers overall trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January-December 2016.

Inquiry Volume Up in 2016, Led by Online Programs
Conversion Rates Held Steady in 2016
Despite Efforts to Grow First-Party Volume, First-Party Share Stays Flat
Internal Website & PPC Generated More than 60% of All Conversions in 2016
Health & Business Programs Stayed at the Top

Note: After the publish date of this report, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.

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About the Author

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.
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2016 Year-End Higher Education Inquiry Generation Review

Click here for our latest quarterly report, the Q3 2018 Higher Education Inquiry Generation Review published by Digital Media Solutions (DMS).

Fill out the form below to download the report.

About the Author

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2016 Year-End Higher Education Inquiry Generation Review

Click here for our latest quarterly report, the Q3 2018 Higher Education Inquiry Generation Review published by Digital Media Solutions (DMS).

Fill out the form below to download the report.

About the Author

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