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Lead Scoring: What Scoring Is, Why Scoring Works & How Scoring Can Boost Conversion Rates

Lead scoring can effectively increase your marketing ROI by helping optimize lead providers and sources, establishing payment structures tied to lead quality and prioritizing lead management based on propensity to convert. In the past, lead scoring systems were expensive and the buildouts were time intensive. Newer scoring systems have reduced the cost and time investment, making lead scoring more accessible to more marketers.

This whitepaper will answer the following questions:

  • What Is Lead Scoring?
  • What Is the Purpose of Lead Scoring?
  • How Are Lead Scoring Models Developed?
  • How Can You Confirm a Lead Scoring Model Is Working?
  • How Can Brands Maximize Their Lead Scoring Efforts?

The final section of this whitepaper details the easy-to-implement and cost-effective DMS lead scoring product along with a case study to demonstrate the potential for enhanced ROI with lead scoring implemented.

Fill out the form below to download Lead Scoring: What Scoring Is, Why Scoring Works & How Scoring Can Boost Conversion Rates.

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About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com.

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