Q2 2017 Higher Education Inquiry Generation Review

September 26, 2017 Digital Media Solutions

Click here for our latest quarterly report, the Q3 2018 Higher Education Inquiry Generation Review published by Digital Media Solutions (DMS).

According to the Sparkroom Q2 2017 Higher Education Inquiry Generation Review, overall inquiry volume remained neck and neck between online and campus-based programs. In Q2 2017, a little more than half of all conversions were for online programs with 55.5%.

The Sparkroom Q2 2017 Higher Education Inquiry Generation Review addresses overall trends in the inquiry and student acquisition activities of higher education institutions for the period of April-June 2017, with conversion rates focused on the January-March 2017 period. The report details trends related to inquiry volume, conversion rates, channels, lead costs, program distribution and degree-level distribution.

Note: After the publish date of this report, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.

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About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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