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The Impact of Lead Scoring: A Calculated Approach to Improve Efficiency

In the highly competitive world of higher education enrollment marketing, improving efficiency is often the best strategy to meet campaign objectives. Lead scoring is a scientific approach that helps schools maximize their efforts by focusing on leads with the greatest propensity to succeed.

The Impact of Lead Scoring: A Calculated Approach to Improve Efficiency demonstrates how schools with metrics-based objectives, such as lowering the cost per start (CPS) of an enrollment campaign, can benefit from a lead scoring solution.

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About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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