Cross-Channel Marketing Attribution: From Comprehension to Deployment to Predictive Planning

Cross-channel marketing attribution tracking and modeling allows marketers to demonstrate the value of what they do. But that’s not all. By providing timely, insightful and actionable data with which marketing campaigns can be holistically (versus channel-by-channel) optimized, attribution tracking also assists in the effective optimization of marketing efforts, ultimately boosting performance.

This whitepaper, published in partnership with LeadsCouncil, details methods of cross-channel attribution and walks through the steps to get started with enhanced tracking.

Note: After the publish date of this whitepaper, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.

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About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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