Evaluating the Lifecycle of a Student Inquiry

What really happens after a student prospect clicks “submit” on an inquiry form? The Sparkroom and Velocify teams decided to delve into the journey of student inquiry submissions to find out.

Though we had anecdotal knowledge of school contact strategies, we could not confidently declare
the volume of calls or emails a typical prospect would receive. We wanted to quantify school contact
strategies across a statistically significant sample to understand the third-party process, along with
possible inquiry reselling, and compare that to best practices.

Sparkroom created contact profiles for 100 student prospects, submitted inquiries on their behalf to schools via third-party sites and tracked, with the assistance of Velocify technology, the phone and email responses they received for the next 90 days. During the study period, we received 3,629 phone calls and 1,522 emails from a combination of schools, education-related companies, employment-related companies, vendors and a variety of companies outside of these fields.

Note: Since this report was published, Sparkroom was acquired by Digital Media Solutions and then the Sparkroom agency was rebranded to DMS Digital Agency. The Sparkroom brand name was retained by our proprietary and award-winning performance marketing technology.

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About the Author

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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