Evaluating the Lifecycle of a Student Inquiry

What really happens after a student prospect clicks “submit” on an inquiry form? The Sparkroom and Velocify teams decided to delve into the journey of student inquiry submissions to find out.

Though we had anecdotal knowledge of school contact strategies, we could not confidently declare
the volume of calls or emails a typical prospect would receive. We wanted to quantify school contact
strategies across a statistically significant sample to understand the third-party process, along with
possible inquiry reselling, and compare that to best practices.

Sparkroom created contact profiles for 100 student prospects, submitted inquiries on their behalf to schools via third-party sites and tracked, with the assistance of Velocify technology, the phone and email responses they received for the next 90 days. During the study period, we received 3,629 phone calls and 1,522 emails from a combination of schools, education-related companies, employment-related companies, vendors and a variety of companies outside of these fields.

Note: Since this report was published, Sparkroom was acquired by Digital Media Solutions and then the Sparkroom agency was rebranded to DMS Digital Agency. The Sparkroom brand name was retained by our proprietary and award-winning performance marketing technology.

Fill out the form below to download the whitepaper. 

If the form does not appear immediately, please refresh your browser.

About the Author

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions