DMS Whitepapers


Mind the Gap Between Marketing and Enrollment

How to Uncover and Correct the 5 Worst Performance Gaps in Enrollment Management

Enrollment growth requires alignment between marketing and admissions, but changing prospect paths have left many colleges and universities with process gaps. In this ebook, we outline the five worst enrollment management gaps and what your school can do to overcome them.

Note: After the publish date of this ebook, the Sparkroom agency was rebranded to DMS Digital Agency. Our award-winning. performance marketing technology retains the name Sparkroom.

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About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit

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