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The Impact of Distance on Inquiry Generation Campaigns: How Custom Geo-Targeting Can Produce Efficiencies

The Impact of Distance on Inquiry Generation Campaigns: How Custom Geo-Targeting Can Produce Efficiencies demonstrates how custom-tailored geo-targeting approaches can optimize conversions, conversion rates and cost per conversion. The whitepaper includes data analysis and geo-targeting scenarios for a variety of cities, including Austin, Birmingham and Philadelphia, and clearly depicts geographic evaluation and resulting campaign revisions as a simple approach to boost performance.

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About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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