The Impact of Distance on Inquiry Generation Campaigns: How Custom Geo-Targeting Can Produce Efficiencies

The Impact of Distance on Inquiry Generation Campaigns: How Custom Geo-Targeting Can Produce Efficiencies demonstrates how custom-tailored geo-targeting approaches can optimize conversions, conversion rates and cost per conversion. The whitepaper includes data analysis and geo-targeting scenarios for a variety of cities, including Austin, Birmingham and Philadelphia, and clearly depicts geographic evaluation and resulting campaign revisions as a simple approach to boost performance.

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About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS) is an industry leader in providing end-to-end customer acquisition solutions that help clients win in their business ventures and realize their marketing goals. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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