DTC & Subscription Marketing News

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Direct to consumer marketing, direct to consumer advertising, subscription marketing tips and other important information to help you maximize your DTC and subscription advertising efforts

  • Amazon Small Sellers Shift: Just The Facts

    Amazon Small Sellers Shift: Just The Facts

    Amazon is moving its smaller vendors to a third-party marketplace, which will require more vendor involvement and less of Amazon’s budget.

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  • Gaming News For Digital Marketers

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  • Entertainment News For Digital Marketers

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  • Snapchat Influencers In-App Store: Just The Facts

    Snapchat Influencers In-App Store: Just The Facts

    Snapchat released a shopping feature that allows Influencers to open in-app stores, which further monetize the social media platform.

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  • Roku Ads: Just The Facts

    Roku Ads: Just The Facts

    Roku, the streaming platform, has introduced a new measurement tool to encourage advertisers to spend on OTT advertising instead of traditional TV ads.

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  • Data-Based Ecommerce Solutions Take Over The Wedding Market

    Data-Based Ecommerce Solutions Take Over The Wedding Market

    Formalwear startups implement data-based ecommerce solutions to create customized tuxes and bridal gowns in the evolving wedding marketplace.

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  • The Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs

    The Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs

    Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.

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  • Walmart’s TV And Video Media Agency, Vudu: Just The Facts

    Walmart’s TV And Video Media Agency, Vudu: Just The Facts

    Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.

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  • Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart Continues To Expand Their Market Reach By Partnering With Kidbox

    Walmart’s partnership with startup Kidbox offers the mega retailer an additional opportunity to reach younger, savvy Millennial shoppers.

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  • Subscription Audiences Vary Across Subscription Niches

    Subscription Audiences Vary Across Subscription Niches

    Although Millennials are still decidedly representative in the subscription market, there are important demographic differences across the spectrum of subscription products and services.

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  • Canoo Launches Into Automotive Via Subscription

    Canoo Launches Into Automotive Via Subscription

    Canoo plans to launch their new line of electric vehicles with a subscription only plan that will appeal to consumers drawn to streamlined and innovative solutions.

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  • MLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan

    MLB Subscriptions & Memberships Attract A New Kind Of Baseball Fan

    As attendance ebbs and flows at major league baseball (MLB) games, ball clubs are implementing new ticket sales strategies to attract more fans.

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  • Disney’s New Streaming Service: Just The Facts

    Disney’s New Streaming Service: Just The Facts

    Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.

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  • Boise State Subscription: A Lesson In Innovation And Positioning

    Boise State Subscription: A Lesson In Innovation And Positioning

    Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.

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  • Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients

    Charles Schwab Switches To A Subscription-Based Payment Model For Financial Clients

    Schwab introduces a subscription-based payment model for its financial planning clients, in a strategic move to meet customer’s evolving expectations.

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  • Fitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support

    Fitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support

    Fitbit aligned a rewards program and app update with the launch of several new products.

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  • Subscription Marketing: Trends Driving This Powerful Business Model

    Subscription Marketing: Trends Driving This Powerful Business Model

    As the subscription business model continues its march towards dominance, it’s important for marketers to understand the trends behind subscription growth.

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  • Apple’s Announcement: Entertainment, News And Finances Reimagined

    Apple’s Announcement: Entertainment, News And Finances Reimagined

    Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.

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  • The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub

    The Power Of Music In Film: Jordan Peele’s Us Takes Over Spotify’s TV & Movies Hub

    Jordan Peele’s new thriller, Us, took a unique approach to marketing, which included a Spotify takeover, the first of its kind.

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  • The Comic Universes Are Offering Fans Exclusive Merchandise Through Subscription Boxes

    The Comic Universes Are Offering Fans Exclusive Merchandise Through Subscription Boxes

    Superhero (and supervillain) fans can now get exclusive merchandise through subscription box services.

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  • Subscription Box News: Period Boxes Capture The Attention Of Women Consumers

    Subscription Box News: Period Boxes Capture The Attention Of Women Consumers

    Owned and operated primarily by female entrepreneurs, PMS and period boxes are finding success in the monthly subscription box business, with a built-in, engaged audience of women consumers.

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  • Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

    Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

    Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.

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