DMS Insights: DTC & Subscription Advertising News

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Direct to consumer advertising, subscription advertising tips and other important information to help you maximize your DTC and subscription advertising efforts

  • 6 At-Home Fitness Brands Find Success With Digital Strategies

    6 At-Home Fitness Brands Find Success With Digital Strategies

    The need to stay home has led to an uptick in the popularity of at-home fitness brands like Nordictrack and Tonal, and digital strategies are helping these brands shine with consumers.

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  • Many Brands Stay Committed To Amplifying Black-Owned Businesses

    Many Brands Stay Committed To Amplifying Black-Owned Businesses

    Many advertisers continue to amplify Black businesses, creators and makers through digital advertising strategies and partnerships.

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  • How Gift Basket Brands Are Advertising This Valentine’s Day

    How Gift Basket Brands Are Advertising This Valentine’s Day

    Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

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  • Gaming News For Digital Marketers

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  • DTC Vitamins Surge In Popularity After Deploying Digital Advertising

    DTC Vitamins Surge In Popularity After Deploying Digital Advertising

    Health and wellness continues to be a priority for consumers, and DTC vitamin brands are using digital advertising strategies to meet their needs.

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  • From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    From Thongs To Pajamas: Consumers Head Online For Lingerie & Loungewear In 2021

    As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

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  • Entertainment News For Digital Marketers

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  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

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  • What Is Amazon Marketing Cloud?

    What Is Amazon Marketing Cloud?

    Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

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  • How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    Valentine’s Day ad campaigns in recent years show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

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  • Nike Plans Steady Digital Push In 2021 As Direct-To-Consumer Sales Grow

    Nike Plans Steady Digital Push In 2021 As Direct-To-Consumer Sales Grow

    Although Nike has been increasingly innovating their digital offerings in recent years, the pandemic quickly accelerated the brand’s ecommerce initiatives and sales.

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  • Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    Jewelry Advertising Should Engage Consumers Early & Often Ahead Of Valentine’s Day

    By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

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  • 2021 Paid Media Predictions For Digital Advertisers

    2021 Paid Media Predictions For Digital Advertisers

    DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.

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  • DTC & Subscription Brands Matched Consumer Needs In 2020

    DTC & Subscription Brands Matched Consumer Needs In 2020

    Consumers relied on the ease and predictability that DTC and subscription brands provided as they sought out safe and seamless buying options throughout 2020.

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  • 4 Health & Wellness Predictions For Digital Advertisers To Consider In 2021

    4 Health & Wellness Predictions For Digital Advertisers To Consider In 2021

    The events of 2020 dramatically affected consumer values related to health and wellness. Here are the top predictions for consumer behaviors, beliefs and habits related to health and wellness in 2021.

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  • Virtual Santa Visits Showcase The Future Of Digital Engagement Strategies

    Virtual Santa Visits Showcase The Future Of Digital Engagement Strategies

    Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.

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  • Digital Advertisers Create Stronger Engagement, Personalization & Transparency By Leveraging First-Party Data

    Digital Advertisers Create Stronger Engagement, Personalization & Transparency By Leveraging First-Party Data

    Brands are adjusting their digital advertising strategies to prioritize first-party data in order to connect with and convert audiences.

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  • Consumers Start Holiday Product Searches On Google And Amazon

    Consumers Start Holiday Product Searches On Google And Amazon

    In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.

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  • The Growing Trend Of Customized Products Offers Joy & Connection For Consumers

    The Growing Trend Of Customized Products Offers Joy & Connection For Consumers

    CPG brands are using customized products and merchandise to build brand loyalty this holiday season.

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  • Brands Launch New Subscriptions, Reflecting Consumer Behaviors Influenced By COVID-19

    Brands Launch New Subscriptions, Reflecting Consumer Behaviors Influenced By COVID-19

    Apple, Colgate and Huggies are among the latest brands to spotlight subscription services that reflect consumers’ evolving pandemic-related lifestyles.

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  • Kroger Debuts On List Of Top 10 US Ecommerce Companies

    Kroger Debuts On List Of Top 10 US Ecommerce Companies

    As consumers relied heavily on delivery of everything, including groceries, in 2020, brands like Kroger stepped up their ecommerce strategies and are reaping the benefits.

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  • Apple Nutrition Labels: Just The Facts

    Apple Nutrition Labels: Just The Facts

    After announcing the roll-out of privacy labels (AKA nutrition labels) this summer, Apple is now requiring them for all apps.

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