DTC & Subscription Marketing News

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Direct to consumer marketing, direct to consumer advertising, subscription marketing tips and other important information to help you maximize your DTC and subscription advertising efforts

  • What Is Retail As A Service?

    What Is Retail As A Service?

    Retail as a Service (RaaS) providers offer brands the opportunity to reach new markets and forge new paths in the retail space.

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  • Gaming News For Digital Marketers

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  • Entertainment News For Digital Marketers

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  • Quibi Promises Marketers The Future Of Video

    Quibi Promises Marketers The Future Of Video

    As the newest mobile video service to hit the scene, Quibi has promised marketers and consumers to deliver a revolutionary video-streaming technology.

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  • Today’s Travel Industry Experiences A New Wave Of Trends

    Today’s Travel Industry Experiences A New Wave Of Trends

    From foodie travel to subscription services to generational differences, the travel industry continues to evolve in order to meet the needs of consumers.

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  • The Post-Pay Platform Grows In Popularity With Brands And Consumers

    The Post-Pay Platform Grows In Popularity With Brands And Consumers

    The rise of ecommerce has brought with it a variety of new payment tools offering no-interest options for consumers.

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  • As Payment Solutions Diversify, Consumers Want Frictionless Options

    As Payment Solutions Diversify, Consumers Want Frictionless Options

    For ecommerce brands, offering the right payment solutions can decrease abandoned carts and build brand trust.

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  • The Subscription Industry Hones In On A New Audience: Kids

    The Subscription Industry Hones In On A New Audience: Kids

    As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.

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  • Rent The Runway And Marriott International Introduce Closet Concierge: Just The Facts

    Rent The Runway And Marriott International Introduce Closet Concierge: Just The Facts

    The partnership between Rent the Runway and Marriott International takes the stress out of packing and capitalizes on the popularity of consumer convenience and a growing subscription fanbase.

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  • The Subscription Economy: 5 Brands That Stood Out In 2019

    The Subscription Economy: 5 Brands That Stood Out In 2019

    In a year where the subscription market kept making news, several brands and strategies stood out as trendsetters.

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  • Holiday Toy Catalogs Evolve For The Digital Age

    Holiday Toy Catalogs Evolve For The Digital Age

    Holiday toy catalogs still play an important role for retailers.

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  • Leasing, Subscribing And Buying: How Are Consumers Getting Cars?

    Leasing, Subscribing And Buying: How Are Consumers Getting Cars?

    Whether leasing, subscribing or buying cars, different audiences all share the need for wheels.

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  • Billie Wants Women To Take Part In Movember

    Billie Wants Women To Take Part In Movember

    Billie targets women in Movember campaign that is shaking up the shaving industry and creating a buzz on social media.

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  • Holidays And Pets Are A Purrfect Partnership

    Holidays And Pets Are A Purrfect Partnership

    Whether at the local mom-and-pop or through fun subscription services, Americans spend a lot on their pets, especially during the holidays.

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  • 2019 Report Shows Major Growth In Subscriptions

    2019 Report Shows Major Growth In Subscriptions

    The Subscription Economy Index report from Zuora shows subscription business up overall with interesting developments across sectors.

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  • Parents Turn To A Mix Of Options For Their Toy Shopping Needs

    Parents Turn To A Mix Of Options For Their Toy Shopping Needs

    Big box stores, independent retailers and direct-to-consumer brands offer parents an array of options when shopping for toys.

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  • Creating Quality, Personalized Consumer Experiences Can Drive Loyalty & Sales

    Creating Quality, Personalized Consumer Experiences Can Drive Loyalty & Sales

    Marketers offering personalized, multichannel campaigns are often more successful at making consumers feel “seen.”

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  • Circular Economies And Digital Technologies Work Together

    Circular Economies And Digital Technologies Work Together

    Circular economies may be the future for many businesses including packaged goods, automotive and tech, with digital technology playing a major role.

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  • Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    The wellness industry is reaching into every sector of business from travel to burgers to beauty products, and shows no signs of slowing down.

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  • Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.

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  • Tinder Sparks User Conversations Through An Interactive Series

    Tinder Sparks User Conversations Through An Interactive Series

    Tinder’s latest innovation, Swipe Night, introduces a new opportunity for users to find their matches through an interactive TV series.

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  • Microsoft Audience Network Targeting Solutions: Just The Facts

    Microsoft Audience Network Targeting Solutions: Just The Facts

    In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.

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