DMS Insights: DTC & Subscription Marketing News

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Direct to consumer marketing, direct to consumer advertising, subscription marketing tips and other important information to help you maximize your DTC and subscription advertising efforts

  • Top Brands Leverage Corporate Social Responsibility To Connect & Engage With Consumers

    Top Brands Leverage Corporate Social Responsibility To Connect & Engage With Consumers

    Many brands continue to innovate and deploy corporate social responsibility initiatives, which are popular with consumers and effective for brand building.

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  • Brands Target Pregnant Women With Fitness & Wellness Campaigns

    Brands Target Pregnant Women With Fitness & Wellness Campaigns

    To retain the loyalty of female consumers from bump through motherhood, brands like FitTrack, Nike and The Honest Company are launching products for health and wellness needs of expecting mothers.

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  • What Is MRC Location Data Accreditation?

    What Is MRC Location Data Accreditation?

    Foursquare recently became the first company to receive MRC location-data accreditation, but what is it?

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  • Gaming News For Digital Marketers

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  • DIY Brands & Retailers Likely To Have Strong Sales This Holiday Season

    DIY Brands & Retailers Likely To Have Strong Sales This Holiday Season

    As the holiday shopping season approaches, brands and retailers are expanding their DIY offerings to meet consumers’ growing demands for at-home projects and thoughtful gifts.

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  • Peloton And Other Luxury Brands Target Cost-Conscious Consumers With Lower-Priced Items

    Peloton And Other Luxury Brands Target Cost-Conscious Consumers With Lower-Priced Items

    Many luxury brands, like Peloton, have launched less-expensive offerings of their products, often done to expand the reach of brands, create awareness and scale revenues.

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  • Entertainment News For Digital Marketers

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  • Google Adds ‘Nearby Product’ Features: Just The Facts

    Google Adds ‘Nearby Product’ Features: Just The Facts

    In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

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  • Retail Holiday Wars: Way Day Vs. Prime Day

    Retail Holiday Wars: Way Day Vs. Prime Day

    As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.

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  • The Future Of Printed Catalogs In A Digital Retail World

    The Future Of Printed Catalogs In A Digital Retail World

    Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.

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  • Educational Uncertainty Increases & Extends School Supply Spending

    Educational Uncertainty Increases & Extends School Supply Spending

    Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

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  • 2020 Holiday Season Predictions For Digital Marketers

    2020 Holiday Season Predictions For Digital Marketers

    This holiday season promises to be unusual, but past year trends and studied consumer behaviors could offer some clues leading to 2020 holiday success for digital marketers.

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  • The Return Of Non-Essential In-Store Shopping

    The Return Of Non-Essential In-Store Shopping

    As consumers begin venturing into physical stores, new shopping patterns have emerged.

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  • Big Brands Shift To DTC Strategies As Consumer Behaviors Evolve

    Big Brands Shift To DTC Strategies As Consumer Behaviors Evolve

    Evolving consumer behaviors during the pandemic and the value of first-party data has driven several big brands to launch DTC ventures.

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  • Stop & Shop Ecommerce Platform: Just The Facts

    Stop & Shop Ecommerce Platform: Just The Facts

    Stop & Shop’s new ecommerce platform and loyalty rewards program offer seamless shopping and delivery for consumers.

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  • Canned Cocktails And Wine Are Having A Moment Thanks To Creative Digital Strategies

    Canned Cocktails And Wine Are Having A Moment Thanks To Creative Digital Strategies

    Ready to drink cocktails are growing exponentially by focusing digital marketing strategies on convenience and fresh options.

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  • As Online Shopping Continues To Dominate, Brands Deploy Creative Visual Commerce

    As Online Shopping Continues To Dominate, Brands Deploy Creative Visual Commerce

    The rise of ecommerce has led many brands to amplify visual commerce including augmented reality and fashion lookbooks.

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  • Kroger Ship Expands Delivery Service To Digital Marketplace: Just The Facts

    Kroger Ship Expands Delivery Service To Digital Marketplace: Just The Facts

    The Kroger Co. is expanding its Kroger Ship delivery service with an online interface that will provide consumers more product options.

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  • 4 Fast Facts About The Growth Of Shopify

    4 Fast Facts About The Growth Of Shopify

    The recent surge in online shopping has led to increased adoption of ecommerce platforms like Shopify.

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  • DoorDash Builds Off Strength Of Digital Delivery With Launch Of DashMart

    DoorDash Builds Off Strength Of Digital Delivery With Launch Of DashMart

    DoorDash has seen a huge uptick in business in recent months and is leveraging that consumer attention with the launch of DashMart.

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  • Many Brands Continue To Show Support For The Racial Justice Movement

    Many Brands Continue To Show Support For The Racial Justice Movement

    It’s been nearly three months since racial justice moved to the national stage for many Americans, and brands continue to show support.

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  • YouTube Lead Forms: Just The Facts

    YouTube Lead Forms: Just The Facts

    Google has added lead forms to YouTube, increasing the ways in which brands can reach consumers across the web.

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