DTC & Subscription Marketing News

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Direct to consumer marketing, direct to consumer advertising, subscription marketing tips and other important information to help you maximize your DTC and subscription advertising efforts

  • Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.

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  • Gaming News For Digital Marketers

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  • Entertainment News For Digital Marketers

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  • Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.

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  • A Look At The Best Back-to-School Campaigns Of 2019

    A Look At The Best Back-to-School Campaigns Of 2019

    With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.

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  • The Results Are In: Here Are The Top Brands Among Kids

    The Results Are In: Here Are The Top Brands Among Kids

    A recent study from Brand Love shares insight into which brands kids ages 6 to 12 are loving the most.

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  • Why Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS

    Why Ken Mahony, Former CMO Of Guthy-Renker, Became The New EVP Of Subscription Marketing For DMS

    After leading the successful growth of billion-dollar brands during his time as CMO at Guthy-Renker, Ken Mahony has joined DMS as EVP of Subscription Marketing.

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  • Pinterest’s New Shopping Features: Just The Facts

    Pinterest’s New Shopping Features: Just The Facts

    In an effort to create a more shoppable and personalized experience for consumers, Pinterest has launched two new shopping features to its platform.

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  • Luxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers

    Luxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers

    Subscriptions continue to flood the digital market space, and luxury travel brand Inspirato is the latest to launch a monthly service.

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  • Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts

    Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts

    Amazon recently announced a massive investment in employee training, pledging to spend more than $700 million over the next six years to support its Upskilling 2025 initiative.

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  • Uber Tests A New Bundled Subscription For Rides, Eats And JUMP

    Uber Tests A New Bundled Subscription For Rides, Eats And JUMP

    Uber looks to increase brand loyalty and revenue with a soft launch of a bundled subscription plan.

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  • Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?

    Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?

    Audience-driven personalization, like those offered through Google Optimize, can help boost conversion rates when used properly.

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  • Dating Apps: On The Outs Or A Digital Marketer's Dream?

    Dating Apps: On The Outs Or A Digital Marketer's Dream?

    While the growth of dating apps slowly declines, marketers must still recognize the opportunities these platforms offer to promote their brands.

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  • Amazon Customer Tracking Exchange: Just The Facts

    Amazon Customer Tracking Exchange: Just The Facts

    With Amazon’s latest promotion, users received a $10 gift card when they downloaded the Amazon Assistant comparison shopping tool and allowed Amazon to track their web browsing habits.

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  • Mozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts

    Mozilla Introduces A Subscription Plan For Ad-Free News: Just The Facts

    Mozilla recently introduced Firefox Ad-Free Internet, an ad-free news subscription service in partnership with Scroll that the tech company hopes will increase their revenues beyond search.

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  • Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    Retailers Innovating To Strip Market Share From Google, Facebook, Amazon

    There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

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  • The Rules Of Engagement For Social Comments

    The Rules Of Engagement For Social Comments

    Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.

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  • Instagram’s Explore Page Advertisements: Just The Facts

    Instagram’s Explore Page Advertisements: Just The Facts

    Instagram has found more ways to include advertisements on their platform, announcing their popular Explore page will begin featuring ads over the next coming months.

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  • Hertz Launches A Pilot Car Subscription Service

    Hertz Launches A Pilot Car Subscription Service

    Hertz My Car, a new subscription service from Hertz, enters the subscription market as car ownership continues to evolve for consumers.

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  • Snapchat Snap Select Video Advertising Program: Just The Facts

    Snapchat Snap Select Video Advertising Program: Just The Facts

    Snapchat recently launched a new video advertising program, Snap Select, allowing marketers to buy inexpensive, targeted ads without using an auction.

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  • Toy Manufacturers Turn To Membership And DTC Sales To Reach Consumers

    Toy Manufacturers Turn To Membership And DTC Sales To Reach Consumers

    By creating new options like direct-to-consumer and exclusive memberships for consumers to buy their items, toy manufacturers can create exclusivity and brand loyalty.

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  • Free Trials Have A Positive Impact For Direct-To-Consumer Brands

    Free Trials Have A Positive Impact For Direct-To-Consumer Brands

    By offering free trial periods and freebies, direct-to-consumer (DTC) brands can more effectively compete with the in-store retail experience.

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