DTC & Subscription Marketing News

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Direct to consumer marketing, direct to consumer advertising, subscription marketing tips and other important information to help you maximize your DTC and subscription advertising efforts

  • Circular Economies And Digital Technologies Work Together

    Circular Economies And Digital Technologies Work Together

    Circular economies may be the future for many businesses including packaged goods, automotive and tech, with digital technology playing a major role.

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  • Gaming News For Digital Marketers

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  • Entertainment News For Digital Marketers

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  • Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    The wellness industry is reaching into every sector of business from travel to burgers to beauty products, and shows no signs of slowing down.

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  • Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.

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  • Tinder Sparks User Conversations Through An Interactive Series

    Tinder Sparks User Conversations Through An Interactive Series

    Tinder’s latest innovation, Swipe Night, introduces a new opportunity for users to find their matches through an interactive TV series.

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  • Microsoft Audience Network Targeting Solutions: Just The Facts

    Microsoft Audience Network Targeting Solutions: Just The Facts

    In September Microsoft launched the open beta of two new audience targeting solutions, both proven to enhance campaign performance in pilot tests.

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  • Wrangler Debuts Its First-Ever Global Campaign

    Wrangler Debuts Its First-Ever Global Campaign

    Wrangler captures the cowboy spirit with their new, first-ever global advertising campaign.

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  • The LEGO “Rebuild The World Ad” Campaign Embraces A Global View

    The LEGO “Rebuild The World Ad” Campaign Embraces A Global View

    As the winds of toy sales continue to shift, LEGO deploys a global campaign encouraging creativity while growing their DTC sales.

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  • The 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect

    The 2019 Holiday Season Is Right Around The Corner, Here’s What To Expect

    The 2019 holiday shopping season is right around the corner, and companies are already sharing their predictions for what this year’s retail sales will look like.

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  • Spotify Ad Studio Expands Targeting Options: Just The Facts

    Spotify Ad Studio Expands Targeting Options: Just The Facts

    Last month, Spotify introduced enhancements to its Ad Studio, enabling marketers to more precisely target their ads.

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  • YouTube Launches Slash Fashion: Just The Facts

    YouTube Launches Slash Fashion: Just The Facts

    YouTube’s newest hub, Slash Fashion, produces original content dedicated solely to fashion and beauty fans.

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  • This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape

    This Year’s Emmy Campaigns Are Hotter And Pricier Than Ever — Reflecting Changes To The TV Landscape

    The Emmys are coming up and networks are sparing no expense to promote their programming, looking for top-of-mind brand awareness.

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  • Big Name Brands Find Value In Clothing Rentals

    Big Name Brands Find Value In Clothing Rentals

    Clothing rentals have taken the fashion industry by storm, offering consumers a convenient, fresh and versatile approach to shopping.

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  • Music Industry’s Growth And Revenue Soars Thanks To Streaming Subscription Services

    Music Industry’s Growth And Revenue Soars Thanks To Streaming Subscription Services

    Americans are spending more and more on music through subscription and streaming, making both services a main factor for driving growth within the music industry.

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  • Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.

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  • The CBD Market: Who, What, Where, Why & How

    The CBD Market: Who, What, Where, Why & How

    The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.

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  • Innovative Brands Connect With Audiences

    Innovative Brands Connect With Audiences

    The Brand Keys Most Innovative Tech Brands of 2019 survey illustrated that brands wanting to stay on top as innovators need to make emotional connections with consumers.

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  • The Benefits Of Alleviating Consumers’ Worries Through Direct-To-Consumer Selling

    The Benefits Of Alleviating Consumers’ Worries Through Direct-To-Consumer Selling

    Companies maximize their reach to consumers and help lessen their everyday difficulties through DTC selling.

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  • Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Chic, Vintage And – Coming Soon – Free Shipping: Etsy’s Latest Move To Remove Friction

    Last month, Etsy joined the ranks of many online storefronts announcing its plan to make free shipping a core part of the Etsy shopper experience.

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  • Growth In Subscriptions: 8 Reasons For The Explosion

    Growth In Subscriptions: 8 Reasons For The Explosion

    The “Growth In Subscriptions: 8 Reasons for the Explosion” article, written by Vice President of Sales at Digital Media Solutions (DMS), Ray Schneeberger, was featured in LeadsCon News.

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  • Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up

    Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.

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