DTC & Subscription Advertising News

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Direct to consumer advertising, subscription advertising tips and other important information to help you maximize your DTC and subscription advertising efforts

  • Brands Know Moms Matter, On Mother’s Day And All Year Long

    Brands Know Moms Matter, On Mother’s Day And All Year Long

    Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.

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  • Understanding & Overcoming Top Email Inboxing Challenges

    Understanding & Overcoming Top Email Inboxing Challenges

    For marketers running email campaigns, understanding how to tackle inboxing challenges can help refine audience engagement.

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  • Yahoo Shops: Just The Facts

    Yahoo Shops: Just The Facts

    Yahoo Shops is a digital marketplace offering consumers a personalized shopping experience and brands an innovative advertising platform.

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  • CBD Brands Deploy Digital Strategies To Reach Interested Consumers

    CBD Brands Deploy Digital Strategies To Reach Interested Consumers

    CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.

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  • Gaming News For Digital Marketers

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  • It’s A No For Most Americans To Voice Shopping

    It’s A No For Most Americans To Voice Shopping

    Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.

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  • Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.

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  • What Is Tubi?

    What Is Tubi?

    Tubi offers advertisers opportunities to reach cord-cutters with its ad-supported streaming service.

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  • Entertainment News For Digital Marketers

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  • Ecommerce Grocery Shopping Continues To Grow As Brands Deploy Digital Strategies To Reach Consumers

    Ecommerce Grocery Shopping Continues To Grow As Brands Deploy Digital Strategies To Reach Consumers

    The need and preference of many consumers to shop online for groceries has led supermarkets to adopt digital strategies.

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  • WHM Feature: Female Marketing Leads Drive Growth & Loyalty For Consumer Brands

    WHM Feature: Female Marketing Leads Drive Growth & Loyalty For Consumer Brands

    Many women CMOs are taking the lead on digital activations and innovations at consumer brands around the world, with eyes toward an increasingly digital landscape in the future.

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  • Appliance Brands Capitalize On Consumer Excitement Around Kitchen Upgrades And Renovations

    Appliance Brands Capitalize On Consumer Excitement Around Kitchen Upgrades And Renovations

    Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.

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  • 5 Language Apps That Use Digital Tools To Encourage User Retention

    5 Language Apps That Use Digital Tools To Encourage User Retention

    Language learning has exploded in the past year with many apps offering different styles and approaches to acquiring new language skills.

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • Quality Vs. Quantity: Finding The Balance & How Lead Exchanges Can Help

    Quality Vs. Quantity: Finding The Balance & How Lead Exchanges Can Help

    There’s no magic way to balance quality & quantity leads, but technology like DMS Exchange can reduce the effort required to remain at the balance point while efficiently scaling customer acquisition.

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  • ‘Normal’ Is & Needs To Be A Term Of The Past

    ‘Normal’ Is & Needs To Be A Term Of The Past

    Many brands are pushing ahead with new ideas and innovations, introducing inclusive products and services and leaving ‘normal’ in the past.

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  • WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.

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  • Kids Book Subscriptions Create New Ways To Engage Subscribers

    Kids Book Subscriptions Create New Ways To Engage Subscribers

    Kids book subscription brands are keeping up momentum gained over the past year with new personalized offers, enticing deals and relevant product options.

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  • 5 Kitchen Gadget & Appliance Brands That Successfully Leveraged Digital Strategies To Increase Ecommerce Sales

    5 Kitchen Gadget & Appliance Brands That Successfully Leveraged Digital Strategies To Increase Ecommerce Sales

    Kitchen gadget brands find success with customer acquisition strategies including online discounts, lead forms and ecommerce platforms.

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  • WHM Feature: Women-Owned Brands That Deploy Modern, Digital Advertising Strategies

    WHM Feature: Women-Owned Brands That Deploy Modern, Digital Advertising Strategies

    These women-owned businesses offer inclusive, digital-forward advertising strategies that drive engagement and sales.

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  • Brands And Nonprofits Show Support For AAPI Community

    Brands And Nonprofits Show Support For AAPI Community

    The Asian American and Pacific Islander (AAPI) community has found support from brands and advertisers in the wake of racist attacks.

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  • Kitchen Cabinet Brands Differentiate With Social Media Campaigns And Promotions

    Kitchen Cabinet Brands Differentiate With Social Media Campaigns And Promotions

    As home renovations experience an uptick in popularity, kitchen cabinet brands optimize digital strategies to get in front of shoppers.

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