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Direct to consumer marketing, direct to consumer advertising, subscription marketing tips and other important information to help you maximize your DTC and subscription advertising efforts

  • Restaurants Engage Consumers With Meal Kits And Recipes During COVID-19 Closures

    Restaurants Engage Consumers With Meal Kits And Recipes During COVID-19 Closures

    Although many restaurants are closed to in-store customers because of coronavirus, some are offering their culinary specialties as meal kits and recipes for consumers.

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  • The Coronavirus-Related Amplification Of Specialty Meat And Seafood Deliveries

    The Coronavirus-Related Amplification Of Specialty Meat And Seafood Deliveries

    During isolation many consumers are turning to bulk meat and seafood deliveries to stock up their freezers.

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  • Telehealth Subscriptions Offer Support During Coronavirus

    Telehealth Subscriptions Offer Support During Coronavirus

    Telehealth and meditation subscriptions may be ideal options during the coronavirus pandemic, relieving some of the burden of an exhausted healthcare system.

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  • Gaming News For Digital Marketers

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  • Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.

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  • Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.

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  • Entertainment News For Digital Marketers

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  • Meal Kits Gain Popularity As Food Delivery Options During Coronavirus

    Meal Kits Gain Popularity As Food Delivery Options During Coronavirus

    While consumers’ shopping and dining habits adjust during self-isolation, meal kits are having a resurgence.

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  • Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet paper brands use cute mascots and cheeky campaigns to promote the better qualities of their products -- more relevant than ever as consumers stockpile because of Coronavirus (COVID-19).

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  • How Are Streaming Services Adapting During Coronavirus?

    How Are Streaming Services Adapting During Coronavirus?

    As coronavirus concerns force more people to isolate at home, streaming services will be in the hot seat.

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  • Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up

    Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up

    As the popularity of Netflix slows and major competitors enter the streaming space, the streaming wars get serious.

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  • Coffee Wars: Panera Heats Up The Coffee Wars With New Subscription

    Coffee Wars: Panera Heats Up The Coffee Wars With New Subscription

    The launch of Panera’s subscription service heats up the coffee wars in what is already a very competitive industry, with Starbucks the brand to beat.

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  • How Millennials Are Saving And Spending Their Money

    How Millennials Are Saving And Spending Their Money

    Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.

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  • Movie Subscription Wars: Who’s Winning After The Demise Of MoviePass?

    Movie Subscription Wars: Who’s Winning After The Demise Of MoviePass?

    MoviePass was a great idea that didn’t work, and other movie subscriptions are now battling it out having learned from the past.

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  • 3 Slam Dunk March Madness Campaigns

    3 Slam Dunk March Madness Campaigns

    The excitement surrounding the March Madness tournament offers marketers the opportunity to increase consumer engagement and expand their audience reach.

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  • Serial Returner: The Next Frontier Of Online Shoppers

    Serial Returner: The Next Frontier Of Online Shoppers

    To acquire and retain loyal customers, many online retailers turned their return processes into positive customer experiences.

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  • Customers Want More Text-Based Customer Service Support

    Customers Want More Text-Based Customer Service Support

    Consumers increasingly want customer support via text or in-app messaging, according to a new report.

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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  • Walmart+: Just The Facts

    Walmart+: Just The Facts

    Walmart is developing a paid membership program for online shopping called Walmart+ to compete with Amazon Prime.

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  • Renovation And Design Brands Can Reach Consumers With Influencer Partnerships And Social Media Campaigns

    Renovation And Design Brands Can Reach Consumers With Influencer Partnerships And Social Media Campaigns

    Tech-enabled solutions help consumers navigate through complicated home renovations, and brands are deploying multi-platform strategies to reach consumers.

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  • Bundled Subscriptions Becoming More Popular With Brands And Consumers

    Bundled Subscriptions Becoming More Popular With Brands And Consumers

    With more and more consumers subscribed to multiple streaming subscriptions and other services, bundling is becoming increasingly popular.

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  • Women’s Clothing Brand M.M. LaFleur Supports Women Running For Office

    Women’s Clothing Brand M.M. LaFleur Supports Women Running For Office

    M.M.LaFleur, a high-end women’s workwear brand, pledged to lend women who are running for office the clothes they need for the campaign trail.

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