Growth In Subscriptions: 8 Reasons For The Explosion

The need to stay home has led to an uptick in the popularity of at-home fitness brands like Nordictrack and Tonal, and digital strategies are helping these brands shine with consumers.

Many advertisers continue to amplify Black businesses, creators and makers through digital advertising strategies and partnerships.

Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

Health and wellness continues to be a priority for consumers, and DTC vitamin brands are using digital advertising strategies to meet their needs.

As Valentine’s Day approaches, lingerie and loungewear brands, like Adore Me, Pajamagram and ThirdLove, have an opportunity to connect and engage with audiences seeking sexy, cozy and comforting gifts

A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

Valentine’s Day ad campaigns in recent years, show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

Although Nike has been increasingly innovating their digital offerings in recent years, the pandemic quickly accelerated the brand’s ecommerce initiatives and sales.

By launching strategic digital advertising initiatives ahead of Valentine’s Day, jewelry brands are tapping into a reliable audience looking to make meaningful purchases.

DMS chief media officer shares his insights into paid media expectations in the new year, spotlighting the influence Instagram, TikTok and OTT will have for digital advertisers.

Consumers relied on the ease and predictability that DTC and subscription brands provided as they sought out safe and seamless buying options throughout 2020.

The events of 2020 dramatically affected consumer values related to health and wellness. Here are the top predictions for consumer behaviors, beliefs and habits related to health and wellness in 2021.

Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.

Brands are adjusting their digital advertising strategies to prioritize first-party data in order to connect with and convert audiences.

In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.

CPG brands are using customized products and merchandise to build brand loyalty this holiday season.

Apple, Colgate and Huggies are among the latest brands to spotlight subscription services that reflect consumers’ evolving pandemic-related lifestyles.

As consumers relied heavily on delivery of everything, including groceries, in 2020, brands like Kroger stepped up their ecommerce strategies and are reaping the benefits.

After announcing the roll-out of privacy labels (AKA nutrition labels) this summer, Apple is now requiring them for all apps.