Growth In Subscriptions: 8 Reasons For The Explosion

School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.

In a move to compete with ecommerce giants like Amazon, Google is swapping paid ads from shopping search results to free product listings.

COVID-19 has ignited shifts in nearly every industry. Here are five newly adopted consumer behaviors that will continue to shape shopping decisions, values and habits throughout the remainder of 2020.

Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

The streaming industry continues to evolve with subscriber growth impacted both by Covid-19 and new players in the over-the-top market.

In an effort to capitalize on the ecommerce boom as of late, YouTube created an innovative way for brands to make their YouTube ads more “shoppable.”

The pandemic has created some strange trends, the latest of which may be necessary as people avoid public restrooms.

Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

After decades of companies offering only one or two skin tones, brands selling everything from lingerie to art supplies are embracing the full spectrum of color.

Insurance brands in Europe create fun and distinctive marketing campaigns to differentiate their companies.

Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

Major retailers have adapted DTC business models to keep up with consumers’ changing shopping habits as social distancing continues.

Content marketing, subscriptions and partnerships are the marketing strategies black-owned businesses are using to thrive and survive.

As more people have hunkered down at home, gardening has taken off, leading to growth in the seed and gardening industry.

Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.

Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.

Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.

In a move that leverages recent jumps in ecommerce sales, Facebook and Instagram open “storefronts” called Shops.

Dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics.