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Snapchat Influencers In-App Store: Just The Facts

June 12, 2019 Victoria Pallien

Snapchat made influencer relationships more accessible with a new in-app feature.

What Is Snapchat’s New In-App Store For Influencers?

Snapchat’s New In-App Store

The new in-app Snapchat stores features allow social media influencers to sell merchandise directly on the social media platform. These in-app stores will be powered by Shopify and available for users by visiting influencers’ pages.

The in-app checkout option is limited to U.S.-based Snapchat users with international users redirected to a mobile website, necessary because of privacy and data requirements.

As of June 6, the Snapchat in-app stores are available to the following five influencers: Kylie Jenner, Kim Kardashian, Shay Mitchell, Spencer Pratt and Bhad Bhabie.

Why Did Snapchat Release An In-App Store For Influencers?

Snapchat competitors are monetizing their platforms, and Snapchat seems to be following their lead. For example, Instagram offers in-app checkout and shoppable tags, which may have pushed Snapchat to up their in-app shopping game.

How Do In-App Influencer Stores Affect Digital Marketers?

Because of the tremendous impact influencers can have on marketing strategies, social media platforms have begun to cater to these individuals. Now that brands can sell directly from influencers’ pages, brand marketers can quantify their overall relationship with influencers through their ROI.

Reimagining Your Social Media Marketing Win?

Contact Digital Media Solutions today.

About the Author

Victoria Pallien

Victoria Pallien is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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