Ecommerce Advertising News

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Ecommerce Advertising News

Ecommerce advertising tips and other important information to help you maximize your ecommerce marketing and advertising efforts

  • Virginia Consumer Data Protection Act (VCDPA): Just The Facts

    Virginia Consumer Data Protection Act (VCDPA): Just The Facts

    Following California’s lead, Virginia passed the VCDPA, a privacy law that gives users the right to opt out of having their data used for targeted advertising.

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  • Pinterest Expands ‘Try On’ AR Features

    Pinterest Expands ‘Try On’ AR Features

    Pinterest has expanded its new augmented reality (AR) ecommerce feature to entice consumers craving in-store experiences.

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  • SMS Marketing Offer Brands Another Channel To Reach Consumers

    SMS Marketing Offer Brands Another Channel To Reach Consumers

    SMS messages offer brands an array of benefits from nurturing brand loyalty to combating cart abandonment.

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  • Men’s Grooming Brands Go Online To Grow

    Men’s Grooming Brands Go Online To Grow

    Grooming brands that target men, including Dr. Squatch, Bevel and Huron, deploy the gamut of digital advertising strategies to reach online shoppers.

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  • Gen X Spending Habits Include Bargain Shopping Online

    Gen X Spending Habits Include Bargain Shopping Online

    Gen X shoppers adapted their buying habits in 2020, and bargain shopping online became more popular.

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  • Black-Owned Businesses Stay Strong During Challenging Times

    Black-Owned Businesses Stay Strong During Challenging Times

    Many Black-owned businesses have pivoted to create meaningful content and digital solutions – and share their expertise – during unprecedented circumstances.

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  • Lotteries Emphasize Fun & CSR With Social Media Campaigns

    Lotteries Emphasize Fun & CSR With Social Media Campaigns

    The lottery sells dreams, and as the pandemic stretches on, many are buying. State lotteries are ramping up their websites, apps and social media activations to market to these dreamers.

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  • CPG Brands + Performance Advertising: A Winning Combination

    CPG Brands + Performance Advertising: A Winning Combination

    As CPG brands continue to reach out to consumers across digital channels, performance advertising becomes indispensable.

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  • Kitchen Appliance Brands Go Digital As Kitchen Renovations Heat Up

    Kitchen Appliance Brands Go Digital As Kitchen Renovations Heat Up

    As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.

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  • Ecommerce Spending Continued To Climb In January

    Ecommerce Spending Continued To Climb In January

    Ecommerce retail sales continued to grow even after the busy holiday season ended.

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  • Ecommerce Platforms Help CPG Brands Find Audiences

    Ecommerce Platforms Help CPG Brands Find Audiences

    CPG brands use dynamic ecommerce platforms to optimize online sales from shoppers looking for comfort.

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  • 5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond

    5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond

    This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.

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  • CPG Snack Brands Deploy Social Media Campaigns

    CPG Snack Brands Deploy Social Media Campaigns

    Snack food brands use social media activations to gain attention from shoppers looking for comfort & entertainment.

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  • 1-800-FLOWERS.COM, Inc. Finds Ecommerce Success Through Customer Centricity

    1-800-FLOWERS.COM, Inc. Finds Ecommerce Success Through Customer Centricity

    By leveraging digital strategies and ecommerce solutions across its family of brands, 1-800-FLOWERS.COM, Inc. has connected with consumers and seen record revenue growth.

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  • What Is The Advertising Flywheel?

    What Is The Advertising Flywheel?

    The advertising flywheel is a series of consumer-centered actions that build momentum, generating customer acquisition, sales and revenue.

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  • Wallpaper & Paint Brands Reach Consumers With Digital Strategies

    Wallpaper & Paint Brands Reach Consumers With Digital Strategies

    Home decorating brands are optimizing digital advertising strategies, especially on social media, to meet rising consumer interest in home improvement.

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  • 4 Lawn & Garden Brands Take Early Action To Engage Consumers Via Digital Strategies Ahead Of 2021 Season

    4 Lawn & Garden Brands Take Early Action To Engage Consumers Via Digital Strategies Ahead Of 2021 Season

    Lawn and garden brands are using digital strategies to engage the millions of new gardeners who entered the market during the pandemic.

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  • Walmart Expands Digital Offering With Fintech Partnership

    Walmart Expands Digital Offering With Fintech Partnership

    Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.

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  • How Gift Basket Brands Are Advertising This Valentine’s Day

    How Gift Basket Brands Are Advertising This Valentine’s Day

    Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

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  • DTC Vitamins Surge In Popularity After Deploying Digital Advertising

    DTC Vitamins Surge In Popularity After Deploying Digital Advertising

    Health and wellness continues to be a priority for consumers, and DTC vitamin brands are using digital advertising strategies to meet their needs.

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