Ecommerce Advertising News
Ecommerce advertising tips and other important information to help you maximize your ecommerce marketing and advertising efforts
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Read Article4 Home Security Companies Engaging Consumers With Innovative Promotions
Digital strategies including online promotions and direct-to-consumer ecommerce platforms help home security companies get in front of shoppers.
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Read ArticlePuppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising
People love their furry friends, and many pet brands and retailers are reaching consumers with digital advertising strategies, capitalizing on momentum gained in 2020.
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Read ArticleWell-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach
Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.
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Read ArticleSocial Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays
Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.
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Read ArticleWhat Is CX?
It’s important for brands to prioritize customer experiences (CX) in order to create positive brand reputations and drive sales.
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Read ArticleNew Moms Find Support From Brands & Retailers
It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.
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Read ArticleWhat Is XR?
The popularity of extended reality (XR) has grown, with many brands and technology platforms seeing opportunities across verticals.
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Read ArticleBrands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV
Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.
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Read ArticleHow Advertisers Can Rely On Push Marketing To Lower Cart Abandonment
Push marketing aids ecommerce advertisers in reconnecting with high-intent consumers who abandon their carts with targeted push notifications that can help win sales and improve conversion rates.
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Read ArticleNew CCPA Regulation Bans Dark Patterns: Just The Facts
The California Consumer Privacy Act (CCPA) added a new regulation banning dark patterns.
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Read ArticleBrands Know Moms Matter, On Mother’s Day And All Year Long
Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.
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Read ArticleYouTube Product Detection: Just The Facts
YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.
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Read ArticleIt’s A No For Most Americans To Voice Shopping
Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.
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Read ArticleFashion Brands Build Loyalty With Subscription Memberships And Social Responsibility
Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.
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Read ArticleEngaging The Digital Window Shopper
Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”
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Read Article5 Reasons Push Notifications Boost Ecommerce Performance
Targeted push notifications for ecommerce websites drive conversions and consumer engagement through retargeting abandoned carts, sending personalized recommendations and engaging lapsed visitors.
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Read ArticleEcommerce Grocery Shopping Continues To Grow As Brands Deploy Digital Strategies To Reach Consumers
The need and preference of many consumers to shop online for groceries has led supermarkets to adopt digital strategies.
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Read ArticleAppliance Brands Capitalize On Consumer Excitement Around Kitchen Upgrades And Renovations
Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.
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Read ArticlePay-For-Performance Advertising Solves Attribution & ROI Challenges
Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.
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Read ArticleWHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month
During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.
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