Ecommerce Advertising News

Pinterest has expanded its new augmented reality (AR) ecommerce feature to entice consumers craving in-store experiences.

SMS messages offer brands an array of benefits from nurturing brand loyalty to combating cart abandonment.

Grooming brands that target men, including Dr. Squatch, Bevel and Huron, deploy the gamut of digital advertising strategies to reach online shoppers.

Gen X shoppers adapted their buying habits in 2020, and bargain shopping online became more popular.

Many Black-owned businesses have pivoted to create meaningful content and digital solutions – and share their expertise – during unprecedented circumstances.

The lottery sells dreams, and as the pandemic stretches on, many are buying. State lotteries are ramping up their websites, apps and social media activations to market to these dreamers.

As CPG brands continue to reach out to consumers across digital channels, performance advertising becomes indispensable.

As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.

Ecommerce retail sales continued to grow even after the busy holiday season ended.

CPG brands use dynamic ecommerce platforms to optimize online sales from shoppers looking for comfort.

This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.

Snack food brands use social media activations to gain attention from shoppers looking for comfort & entertainment.

By leveraging digital strategies and ecommerce solutions across its family of brands, 1-800-FLOWERS.COM, Inc. has connected with consumers and seen record revenue growth.

The advertising flywheel is a series of consumer-centered actions that build momentum, generating customer acquisition, sales and revenue.

Home decorating brands are optimizing digital advertising strategies, especially on social media, to meet rising consumer interest in home improvement.

Lawn and garden brands are using digital strategies to engage the millions of new gardeners who entered the market during the pandemic.

Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.

Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

Health and wellness continues to be a priority for consumers, and DTC vitamin brands are using digital advertising strategies to meet their needs.