Ecommerce Advertising News

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Ecommerce Advertising News

Ecommerce advertising tips and other important information to help you maximize your ecommerce marketing and advertising efforts

  • 4 Home Security Companies Engaging Consumers With Innovative Promotions

    4 Home Security Companies Engaging Consumers With Innovative Promotions

    Digital strategies including online promotions and direct-to-consumer ecommerce platforms help home security companies get in front of shoppers.

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  • Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising

    Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising

    People love their furry friends, and many pet brands and retailers are reaching consumers with digital advertising strategies, capitalizing on momentum gained in 2020.

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  • Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

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  • Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays

    Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays

    Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.

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  • What Is CX?

    What Is CX?

    It’s important for brands to prioritize customer experiences (CX) in order to create positive brand reputations and drive sales.

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  • New Moms Find Support From Brands & Retailers

    New Moms Find Support From Brands & Retailers

    It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.

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  • What Is XR?

    What Is XR?

    The popularity of extended reality (XR) has grown, with many brands and technology platforms seeing opportunities across verticals.

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  • Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

    Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

    Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.

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  • How Advertisers Can Rely On Push Marketing To Lower Cart Abandonment

    How Advertisers Can Rely On Push Marketing To Lower Cart Abandonment

    Push marketing aids ecommerce advertisers in reconnecting with high-intent consumers who abandon their carts with targeted push notifications that can help win sales and improve conversion rates.

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  • New CCPA Regulation Bans Dark Patterns: Just The Facts

    New CCPA Regulation Bans Dark Patterns: Just The Facts

    The California Consumer Privacy Act (CCPA) added a new regulation banning dark patterns.

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  • Brands Know Moms Matter, On Mother’s Day And All Year Long

    Brands Know Moms Matter, On Mother’s Day And All Year Long

    Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.

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  • YouTube Product Detection: Just The Facts

    YouTube Product Detection: Just The Facts

    YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.

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  • It’s A No For Most Americans To Voice Shopping

    It’s A No For Most Americans To Voice Shopping

    Although voice activated virtual assistants continue to be popular, the majority of consumers aren’t interested in voice shopping.

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  • Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.

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  • Engaging The Digital Window Shopper

    Engaging The Digital Window Shopper

    Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

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  • 5 Reasons Push Notifications Boost Ecommerce Performance

    5 Reasons Push Notifications Boost Ecommerce Performance

    Targeted push notifications for ecommerce websites drive conversions and consumer engagement through retargeting abandoned carts, sending personalized recommendations and engaging lapsed visitors.

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  • Ecommerce Grocery Shopping Continues To Grow As Brands Deploy Digital Strategies To Reach Consumers

    Ecommerce Grocery Shopping Continues To Grow As Brands Deploy Digital Strategies To Reach Consumers

    The need and preference of many consumers to shop online for groceries has led supermarkets to adopt digital strategies.

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  • Appliance Brands Capitalize On Consumer Excitement Around Kitchen Upgrades And Renovations

    Appliance Brands Capitalize On Consumer Excitement Around Kitchen Upgrades And Renovations

    Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.

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