Instagram’s New Native Affiliate Tool: Just The Facts
Instagram will soon provide content creators with another tool to monetize their audiences and expand their social media presence and business.
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Ecommerce Advertising News
Ecommerce advertising tips and other important information to help you maximize your ecommerce marketing and advertising efforts
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Fast Food And Fast Casual Brands Get Creative To Drive Digital And In-Person Engagement
As data acquisition changes and evolves, advertisers are looking for ways to authentically connect with consumers using innovative ad tech, creative ecommerce and strategic partnerships.
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Is Push Marketing Right For My Website?
Push marketing can be a solid addition to a digital marketing strategy with its ability to boost performance across verticals, amplify existing marketing efforts and support monetization opportunities
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Wedding Fashion Moves Online As Brands Launch More Custom, Inclusive And Inexpensive Options
As weddings and brides evolve, so does the buying process for bridal fashions, with retailers adding ecommerce options and more DTC bridal brands launching.
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TikTok Jump: Just The Facts
TikTok Jump will welcome third-party providers to help build upon the content that creators can currently share with users.
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Houseplant Brands Tap Into Today’s Marketing & Lifestyle Trends To Engage & Convert Millennials
Houseplant collecting is very hot right now, and brands are reaching consumers across channels with promotions, subscriptions and social media strategies.
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6 Ways To Re-Engage Ecommerce Consumers With Web Push Notifications
Advertisers looking for new ways to directly engage ecommerce consumers can utilize push marketing to send personalized messages to drive website traffic, conversions and more.
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Brands Launch Positivity-Focused & Shame-Free Advertising Campaigns In Support Of Innovative Period Products
Several brands embrace period positivity and an unapologetic approach to offering menstruation products that resonate with consumers.
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Netflix Ecommerce Shop: Just The Facts
Netflix recently announced that it is opening an online store, Netflix.shop. The new store allows Netflix to take advantage of the popularity of its offerings and the rise in ecommerce.
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What Is Social Commerce?
Social commerce is an increasingly popular way for brands to drive engagement and encourage seamless on-platform sales.
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Google Ecommerce Suite: Just The Facts
As ecommerce continues to thrive, Google introduces a suite of tools they’re working on to create seamless online shopping experiences.
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New Consumer Trends Will Influence Back-To-School Shopping This Year
As kids around the country are likely to be back in school in person and full time in the fall, brands and consumers get ready.
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Push Marketing Helps Brands Promote Outdoor Activities & Home Improvement Projects
Brands can capitalize on the start of summer by deploying push notifications encouraging activities related to the change in season, such as making seasonal purchases or completing home improvements.
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Instagram Drops: Just The Facts
Instagram introduces Drops, another update to its growing shopping platform.
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Facebook Live Shopping Fridays: Just The Facts
Facebook launched a new shoppable video format for brands looking to promote products and connect with audiences on a larger scale.
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Specialty & Niche Meal Kit Marketing Aligns Offerings With Specific Consumer Needs
For specialty meal kit brands, digital advertising strategies help target the right audience at the right time.
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Big Box Retailers Fire Up Summer With Grill Advertising
Big Box retailers Lowes, Walmart, Target and Home Depot are using digital marketing to engage consumers.
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As The Gig Economy Booms, Brands Deploy Smart Recruitment Advertising
The pandemic accelerated the need for gig workers, and many brands are activating digital advertising strategies to find workers.
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4 Home Security Companies Engaging Consumers With Innovative Promotions
Digital strategies including online promotions and direct-to-consumer ecommerce platforms help home security companies get in front of shoppers.
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Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising
People love their furry friends, and many pet brands and retailers are reaching consumers with digital advertising strategies, capitalizing on momentum gained in 2020.
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