Ecommerce Advertising News
Ecommerce advertising tips and other important information to help you maximize your ecommerce marketing and advertising efforts
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Virginia Consumer Data Protection Act (VCDPA): Just The Facts
Following California’s lead, Virginia passed the VCDPA, a privacy law that gives users the right to opt out of having their data used for targeted advertising.
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Pinterest Expands ‘Try On’ AR Features
Pinterest has expanded its new augmented reality (AR) ecommerce feature to entice consumers craving in-store experiences.
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SMS Marketing Offer Brands Another Channel To Reach Consumers
SMS messages offer brands an array of benefits from nurturing brand loyalty to combating cart abandonment.
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Men’s Grooming Brands Go Online To Grow
Grooming brands that target men, including Dr. Squatch, Bevel and Huron, deploy the gamut of digital advertising strategies to reach online shoppers.
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Gen X Spending Habits Include Bargain Shopping Online
Gen X shoppers adapted their buying habits in 2020, and bargain shopping online became more popular.
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Black-Owned Businesses Stay Strong During Challenging Times
Many Black-owned businesses have pivoted to create meaningful content and digital solutions – and share their expertise – during unprecedented circumstances.
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Lotteries Emphasize Fun & CSR With Social Media Campaigns
The lottery sells dreams, and as the pandemic stretches on, many are buying. State lotteries are ramping up their websites, apps and social media activations to market to these dreamers.
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CPG Brands + Performance Advertising: A Winning Combination
As CPG brands continue to reach out to consumers across digital channels, performance advertising becomes indispensable.
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Kitchen Appliance Brands Go Digital As Kitchen Renovations Heat Up
As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.
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Ecommerce Spending Continued To Climb In January
Ecommerce retail sales continued to grow even after the busy holiday season ended.
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Ecommerce Platforms Help CPG Brands Find Audiences
CPG brands use dynamic ecommerce platforms to optimize online sales from shoppers looking for comfort.
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5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond
This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.
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CPG Snack Brands Deploy Social Media Campaigns
Snack food brands use social media activations to gain attention from shoppers looking for comfort & entertainment.
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1-800-FLOWERS.COM, Inc. Finds Ecommerce Success Through Customer Centricity
By leveraging digital strategies and ecommerce solutions across its family of brands, 1-800-FLOWERS.COM, Inc. has connected with consumers and seen record revenue growth.
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What Is The Advertising Flywheel?
The advertising flywheel is a series of consumer-centered actions that build momentum, generating customer acquisition, sales and revenue.
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Wallpaper & Paint Brands Reach Consumers With Digital Strategies
Home decorating brands are optimizing digital advertising strategies, especially on social media, to meet rising consumer interest in home improvement.
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4 Lawn & Garden Brands Take Early Action To Engage Consumers Via Digital Strategies Ahead Of 2021 Season
Lawn and garden brands are using digital strategies to engage the millions of new gardeners who entered the market during the pandemic.
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Walmart Expands Digital Offering With Fintech Partnership
Walmart recently announced the launch of a new fintech startup that will offer modern, innovative and affordable financial solutions.
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How Gift Basket Brands Are Advertising This Valentine’s Day
Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.
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DTC Vitamins Surge In Popularity After Deploying Digital Advertising
Health and wellness continues to be a priority for consumers, and DTC vitamin brands are using digital advertising strategies to meet their needs.
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