Education Advertising News

loading

Industry news from DMS Education for advertisers focused on student recruitment

  • Engaging The Digital Window Shopper

    Engaging The Digital Window Shopper

    Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

    Read Article
  • Leveraging Unbranded Social Advertising To Engage Prospective Higher Education Students

    Leveraging Unbranded Social Advertising To Engage Prospective Higher Education Students

    Unbranded social advertising supplements branded campaigns, empowering education enrollment marketers to reach high-intent prospective students at scale.

    Read Article
  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

    Read Article
  • Kids Book Subscriptions Create New Ways To Engage Subscribers

    Kids Book Subscriptions Create New Ways To Engage Subscribers

    Kids book subscription brands are keeping up momentum gained over the past year with new personalized offers, enticing deals and relevant product options.

    Read Article
  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

    Read Article
  • CONTACT US
  • DTC & Subscription Brands Matched Consumer Needs In 2020

    DTC & Subscription Brands Matched Consumer Needs In 2020

    Consumers relied on the ease and predictability that DTC and subscription brands provided as they sought out safe and seamless buying options throughout 2020.

    Read Article
  • Email Marketing Proved To Be Essential In 2020

    Email Marketing Proved To Be Essential In 2020

    Despite a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.

    Read Article
  • Third-Party Branded Email Drives Interest From High-Intent Prospective Students

    Third-Party Branded Email Drives Interest From High-Intent Prospective Students

    Well executed external branded email campaigns can help colleges and universities broaden their reach and generate new high-intent prospective students.

    Read Article
  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

    Read Article
  • Brands Eye Homeschooling Families As Growing Consumer Segment

    Brands Eye Homeschooling Families As Growing Consumer Segment

    Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.

    Read Article
  • 2020 Sees Emergence Of New Trends In Higher Education Demand

    2020 Sees Emergence Of New Trends In Higher Education Demand

    The latest report from DMS reveals an increased interest from prospective students in online programs, advanced degrees and higher education programs in psychology and education.

    Read Article
  • Shifts In School Options Extends School Supply Spending

    Shifts In School Options Extends School Supply Spending

    Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

    Read Article
  • Higher Education Institutions Leverage Positive Marketing Messages To Connect With Parents And Students

    Higher Education Institutions Leverage Positive Marketing Messages To Connect With Parents And Students

    During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.

    Read Article
  • Colleges Encourage Enrollment With Innovative Recruitment Strategies

    Colleges Encourage Enrollment With Innovative Recruitment Strategies

    As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

    Read Article
  • The Growth Of Ethnic Studies Programs In Higher Education

    The Growth Of Ethnic Studies Programs In Higher Education

    The recent rise in awareness around racial justice could lead to increased interest in ethnic studies programs, and education marketers should be prepared.

    Read Article
  • Join Now
  • FCC Rules P2P Text Platforms Not ATDS

    FCC Rules P2P Text Platforms Not ATDS

    The FCC ruled on manual dialing for brands that use automated text message platforms.

    Read Article
  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

    Read Article
  • Colleges Considering Multiple Scenarios For Fall 2020 Semester

    Colleges Considering Multiple Scenarios For Fall 2020 Semester

    As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.

    Read Article
  • DMS Reaches Prospective Students By Launching Suite Of New, Focused Higher Education Sites

    DMS Reaches Prospective Students By Launching Suite Of New, Focused Higher Education Sites

    Each organically-driven website aims to help prospective students find the schools and programs that best match their educational and professional objectives.

    Read Article
  • Education Marketing Experts Discuss How COVID-19 Is Shaping Enrollment & Inquiry Trends

    Education Marketing Experts Discuss How COVID-19 Is Shaping Enrollment & Inquiry Trends

    Join DMS Director of Managed Services Jeff Meola and SVP of Growth Rustam Irani for a discussion on the trends shaping higher education.

    Read Article
  • loading
    Loading More...
 
× Streams
loading
×