Education Marketing News

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Industry news from DMS Education for marketers focused on student recruitment

  • Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate

    Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate

    A new bill introduced June 26 to expand Pell Grant eligibility to short-term programs is gaining traction on both sides of the political aisle, increasing the likelihood of it being passed.

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  • Burger King Generates App Usage With Purpose-Driven Campaign

    Burger King Generates App Usage With Purpose-Driven Campaign

    Burger King continues to innovate their marketing strategies, as their latest campaign tackles student loan debt while driving app usage.

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  • Understanding The Potential Impact Of The College Scorecard Updates

    Understanding The Potential Impact Of The College Scorecard Updates

    The College Scorecard was recently updated to include information on non-degree granting institutions, graduation rates for non-first-time and non-full-time students and preliminary loan debt data.

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  • Introducing DMS Education

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  • Internal Website Leads Became Top Health Program Conversion Driver In 2018

    Internal Website Leads Became Top Health Program Conversion Driver In 2018

    Affiliate data leads held the top spot for higher education health program SOC in 2017, but it fell to the number two position in 2018.

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  • Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.

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  • Boise State Subscription: A Lesson In Innovation And Positioning

    Boise State Subscription: A Lesson In Innovation And Positioning

    Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.

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  • Weighing The Pros And Cons Of Partnering With An OPM

    Weighing The Pros And Cons Of Partnering With An OPM

    Online education is continuing to grow, and the world of higher education is changing to adapt to the online landscape.

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  • 20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    Last year, slightly more than one-quarter of the funds raised were from alumni, with 28% of all funds going to just 20 schools. There are strategies colleges can take to raise more funds from alumni.

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  • 529 College Savings Plans Partners With Daniel Tiger’s Neighborhood

    529 College Savings Plans Partners With Daniel Tiger’s Neighborhood

    529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.

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  • Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.

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  • Inbound Calls Are Beneficial To Education Marketers For Generating Leads And Conversions

    Inbound Calls Are Beneficial To Education Marketers For Generating Leads And Conversions

    For education marketers, inbound calls can be a successful way to find vetted, interested prospective students, with a high propensity to enroll.

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  • Higher Education Conversion Rates Increase In 2018

    Higher Education Conversion Rates Increase In 2018

    Higher education conversion rates increased throughout the first three quarters of 2018, according to the 2018 Year-End Higher Education Inquiry Generation Review, published by DMS.

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  • Education News: Update On International Enrollments At U.S. Graduate Schools

    Education News: Update On International Enrollments At U.S. Graduate Schools

    International enrollments at U.S. higher education institutions continue to fall, particularly at the graduate level.

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  • Prediction: Enrollment Gains In 2019

    Prediction: Enrollment Gains In 2019

    The University Business Outlook on 2019: Access and Enrollment survey should be encouraging to marketers looking to optimize and innovate recruitment strategies, but worries about enrollment continue.

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  • 6 University Marketing Campaigns From 2018 That Inspire & Innovate

    6 University Marketing Campaigns From 2018 That Inspire & Innovate

    A compelling marketing campaign for a college or university should be empowering, effective and innovative across social and traditional marketing channels.

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  • The Growth Of Free College Programs: 5 Takeaways & 4 Strategies To Evolve Higher Education Marketing

    The Growth Of Free College Programs: 5 Takeaways & 4 Strategies To Evolve Higher Education Marketing

    Education marketers must adapt to keep their schools competitive with free college programs, which are growing nationwide and beginning to embrace returning and non-traditional students.

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  • The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape

    The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape

    Competition is increasing for for-profit colleges from a variety of sources, including traditional colleges and MOOCs.

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  • Top 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends

    Top 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends

    We analyzed the top three highest volume mechanics and repair tech programs of H1 2018, including conversion rates and projected employment growth.

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  • DMS Releases Quarterly Report on Higher Education Demand Generation

    DMS Releases Quarterly Report on Higher Education Demand Generation

    Digital Media Solutions, LLC (DMS), the fastest-growing independent agency focused on performance marketing, announced the release of its Q3 2018 Higher Education Inquiry Generation Review.

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  • Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends

    Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends

    We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.

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