Education Marketing News

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Industry news from DMS Education for marketers focused on student recruitment

  • Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.

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  • New Higher Education Programs Of 2019

    New Higher Education Programs Of 2019

    Colleges and universities are introducing new programs to better fit the needs of students and employers.

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  • Google’s Long Game: No-Click Searches

    Google’s Long Game: No-Click Searches

    In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

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  • Introducing DMS Education

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  • A Look At The Best Back-To-School Campaigns Of 2019

    A Look At The Best Back-To-School Campaigns Of 2019

    With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.

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  • General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.

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  • Facebook Special Ad Audience: Just The Facts

    Facebook Special Ad Audience: Just The Facts

    Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.

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  • Top 3 Emerging Higher Education Programs Of 2019

    Top 3 Emerging Higher Education Programs Of 2019

    We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.

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  • Paid Search Remains Popular Channel Across Verticals

    Paid Search Remains Popular Channel Across Verticals

    In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.

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  • Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts

    Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts

    Amazon recently announced a massive investment in employee training, pledging to spend more than $700 million over the next six years to support its Upskilling 2025 initiative.

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  • Online And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019

    Online And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019

    Since 2017, higher education inquiry volume maintained an upward trend, despite fluctuations due to seasonality, according to the H1 2019 Higher Education Inquiry Generation Review from DMS.

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  • H1 2019 Higher Education Inquiry Generation Review

    H1 2019 Higher Education Inquiry Generation Review

    The H1 2019 Higher Education Inquiry Generation Review from Digital Media SolutionsTM, features trends and data you can use to help better market your higher education programs.

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  • Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate

    Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate

    A new bill introduced June 26 to expand Pell Grant eligibility to short-term programs is gaining traction on both sides of the political aisle, increasing the likelihood of it being passed.

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  • Burger King Generates App Usage With Purpose-Driven Campaign

    Burger King Generates App Usage With Purpose-Driven Campaign

    Burger King continues to innovate their marketing strategies, as their latest campaign tackles student loan debt while driving app usage.

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  • Understanding The Potential Impact Of The College Scorecard Updates

    Understanding The Potential Impact Of The College Scorecard Updates

    The College Scorecard was recently updated to include information on non-degree granting institutions, graduation rates for non-first-time and non-full-time students and preliminary loan debt data.

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  • Internal Website Leads Became Top Health Program Conversion Driver In 2018

    Internal Website Leads Became Top Health Program Conversion Driver In 2018

    Affiliate data leads held the top spot for higher education health program SOC in 2017, but it fell to the number two position in 2018.

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  • Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.

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  • Boise State Subscription: A Lesson In Innovation And Positioning

    Boise State Subscription: A Lesson In Innovation And Positioning

    Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.

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  • Weighing The Pros And Cons Of Partnering With An OPM

    Weighing The Pros And Cons Of Partnering With An OPM

    Online education is continuing to grow, and the world of higher education is changing to adapt to the online landscape.

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  • 20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge

    Last year, slightly more than one-quarter of the funds raised were from alumni, with 28% of all funds going to just 20 schools. There are strategies colleges can take to raise more funds from alumni.

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  • 529 College Savings Plans Partners With Daniel Tiger’s Neighborhood

    529 College Savings Plans Partners With Daniel Tiger’s Neighborhood

    529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.

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