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Industry news from DMS Education for marketers focused on student recruitment

  • Early Decision Rates Decline Opening Door For Increased Diversity

    Early Decision Rates Decline Opening Door For Increased Diversity

    In 2020, many colleges and universities have noticed a decrease in early decision applicants.

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  • Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.

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  • 5 Creative And Memorable Higher Education Marketing Campaigns From 2019

    5 Creative And Memorable Higher Education Marketing Campaigns From 2019

    Higher education institutions use creative marketing approaches to stand out and attract prospective students to their schools.

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  • Introducing DMS Education

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  • US Navy To Increase Education Spending: Just The Facts

    US Navy To Increase Education Spending: Just The Facts

    The navy has proposed more than $300 million in education funding and tied career advancement to continuing education, creating an opportunity for education marketing.

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  • New Higher Education Programs In January 2020

    New Higher Education Programs In January 2020

    Higher education institutions introduce new academic programs in January 2020.

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  • What Is Dwell Time?

    What Is Dwell Time?

    Dwell time is one factor that can help marketers make adjustments to their online user experiences.

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  • Bachelor-Level Higher Education Programs Drove Most Conversions For The Business Category In 2019

    Bachelor-Level Higher Education Programs Drove Most Conversions For The Business Category In 2019

    Higher education business program inquiry volume increased in 2019, with bachelor-level programs driving the most conversions, according to the 2019 Report On The State Of Business Education Demand.

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  • .Org Domain Name Purchase: Just The Facts

    .Org Domain Name Purchase: Just The Facts

    Ethos Capital purchased the .org domain name from The Public Interest Registry, raising concern for many nonprofit groups.

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  • DMS Education Insights: Most Popular Higher Education Programs By State

    DMS Education Insights: Most Popular Higher Education Programs By State

    The most popular higher education programs in 2019 are business and nursing programs, but vary by state and region.

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  • DMS Announces Sponsorship Of 2019 UPCEA Marketing And Enrollment Management Seminar

    DMS Announces Sponsorship Of 2019 UPCEA Marketing And Enrollment Management Seminar

    DMS to sponsor the 27th annual UPCEA Marketing and Enrollment Management Seminar, bringing together thousands of professionals at the most strategic marketing and enrollment management event.

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  • Student Lifecycle Engagement Is Essential For Enrollment Marketing Success

    Student Lifecycle Engagement Is Essential For Enrollment Marketing Success

    Enrollment marketing requires comprehensive marketing strategies that engage students from prospect through enrollment and beyond.

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  • Overcoming The Skills Gap: Growth Of Non-Degree Programs

    Overcoming The Skills Gap: Growth Of Non-Degree Programs

    For under-employed Americans, choosing the right program to help improve job prospects quickly and affordably is a prime concern, and one that a typical four-year degree may not address.

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  • 3 Key Ways To Leverage Reddit For Enrollment Marketing

    3 Key Ways To Leverage Reddit For Enrollment Marketing

    Reddit may be somewhat of an enigma for many enrollment marketers. In this article, we dive into three key ways to leverage Reddit for enrollment marketing.

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  • The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers

    The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers

    Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for enrollment marketers from IHE’s 2019 Survey of College and University Admissions Officers.

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  • New Higher Education Programs Of 2019: Top 5 Categories

    New Higher Education Programs Of 2019: Top 5 Categories

    We analyzed the top program categories of 2019 and researched new higher education programs launched this year in these top categories.

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  • Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.

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  • New Higher Education Programs Of 2019

    New Higher Education Programs Of 2019

    Colleges and universities are introducing new programs to better fit the needs of students and employers.

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  • Google’s Long Game: No-Click Searches

    Google’s Long Game: No-Click Searches

    In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

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  • A Look At The Best Back-To-School Campaigns Of 2019

    A Look At The Best Back-To-School Campaigns Of 2019

    With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.

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  • General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills New Mobile App Helps Collect Box Tops And First-Party Data

    General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.

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