Education Marketing News

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Industry news from DMS Education for marketers focused on student recruitment

  • 529 College Savings Plans Partners With Daniel Tiger’s Neighborhood

    529 College Savings Plans Partners With Daniel Tiger’s Neighborhood

    529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.

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  • Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends

    Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.

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  • Inbound Calls Are Beneficial To Education Marketers For Generating Leads And Conversions

    Inbound Calls Are Beneficial To Education Marketers For Generating Leads And Conversions

    For education marketers, inbound calls can be a successful way to find vetted, interested prospective students, with a high propensity to enroll.

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  • Introducing DMS Education

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  • Higher Education Conversion Rates Increase In 2018

    Higher Education Conversion Rates Increase In 2018

    Higher education conversion rates increased throughout the first three quarters of 2018, according to the 2018 Year-End Higher Education Inquiry Generation Review, published by DMS.

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  • Education News: Update On International Enrollments At U.S. Graduate Schools

    Education News: Update On International Enrollments At U.S. Graduate Schools

    International enrollments at U.S. higher education institutions continue to fall, particularly at the graduate level.

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  • Prediction: Enrollment Gains In 2019

    Prediction: Enrollment Gains In 2019

    The University Business Outlook on 2019: Access and Enrollment survey should be encouraging to marketers looking to optimize and innovate recruitment strategies, but worries about enrollment continue.

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  • 6 University Marketing Campaigns From 2018 That Inspire & Innovate

    6 University Marketing Campaigns From 2018 That Inspire & Innovate

    A compelling marketing campaign for a college or university should be empowering, effective and innovative across social and traditional marketing channels.

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  • The Growth Of Free College Programs: 5 Takeaways & 4 Strategies To Evolve Higher Education Marketing

    The Growth Of Free College Programs: 5 Takeaways & 4 Strategies To Evolve Higher Education Marketing

    Education marketers must adapt to keep their schools competitive with free college programs, which are growing nationwide and beginning to embrace returning and non-traditional students.

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  • The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape

    The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape

    Competition is increasing for for-profit colleges from a variety of sources, including traditional colleges and MOOCs.

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  • Top 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends

    Top 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends

    We analyzed the top three highest volume mechanics and repair tech programs of H1 2018, including conversion rates and projected employment growth.

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  • DMS Releases Quarterly Report on Higher Education Demand Generation

    DMS Releases Quarterly Report on Higher Education Demand Generation

    Digital Media Solutions, LLC (DMS), the fastest-growing independent agency focused on performance marketing, announced the release of its Q3 2018 Higher Education Inquiry Generation Review.

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  • Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends

    Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends

    We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.

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  • eSports: The New Industry Leveraging Digital Gaming

    eSports: The New Industry Leveraging Digital Gaming

    eSports has drawn in millions of fans in the past few years. What does the rise of this new industry mean for digital marketers?

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  • Marketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment

    Marketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment

    Strategic campaigns from marketers are evolving as colleges and universities differentiate programs to create brand awareness and opportunities for niche targeting.

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  • The Impact of ROI and Labor Data in Students’ College Decisions

    The Impact of ROI and Labor Data in Students’ College Decisions

    ROI is an important metric for students as they navigate their higher education choices. How much are they influenced by labor data and what are schools doing to increase the ROI for their students?

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  • Digital Media Solutions Releases 2018 Report on State of Business Education Demand

    Digital Media Solutions Releases 2018 Report on State of Business Education Demand

    Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced the release of the 2018 Report on the State of Business Education Demand.

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  • 5 Essential Optimization Tools for Education Marketers

    5 Essential Optimization Tools for Education Marketers

    Education marketers need the right tools to be able to analyze and optimize their campaigns.

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  • Digital Media Solutions Launches DMS Education

    Digital Media Solutions Launches DMS Education

    Digital Media Solutions announced the launch of DMS Education. Read the full University Business article here.

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  • Top 3 Business Programs: Student Recruitment and Employment Trends

    Top 3 Business Programs: Student Recruitment and Employment Trends

    We analyzed the top three highest volume business higher education programs of H1 2018, including conversion rates and projected employment growth.

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  • Creative Recruitment Tools Appeal to Students and Colleges

    Creative Recruitment Tools Appeal to Students and Colleges

    In an ever-changing landscape of technology and recruitment tools, we look at several creative marketing initiatives that are being used across campuses nationwide to boost enrollment.

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