Education Advertising News

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Industry news from DMS Education for advertisers focused on student recruitment

  • 3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

    3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

    Testing weekend customer acquisition campaigns should be part of every customer acquisition advertiser’s strategy.

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  • New Consumer Trends Will Influence Back-To-School Shopping This Year

    New Consumer Trends Will Influence Back-To-School Shopping This Year

    As kids around the country are likely to be back in school in person and full time in the fall, brands and consumers get ready.

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  • Push Marketing To Engage Enrolled & Prospective Higher Education Students

    Push Marketing To Engage Enrolled & Prospective Higher Education Students

    Education marketers can engage prospective and enrolled students with a series of targeted push notifications to encourage application submissions, campus tour registrations, student engagement & more

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  • Travel Insurance Brands Innovate To Support Today’s Travel Concerns

    Travel Insurance Brands Innovate To Support Today’s Travel Concerns

    As many consumers resume traveling, travel insurance brands offer plans sensitive to pandemic-related concerns.

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  • 3 Examples Of Colleges Strategically Engaging Prospective Students For Summer Programs

    3 Examples Of Colleges Strategically Engaging Prospective Students For Summer Programs

    Although plans for the fall are still being decided, many higher education institutions are using digital strategies to promote summer programs and courses.

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  • Engaging The Digital Window Shopper

    Engaging The Digital Window Shopper

    Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

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  • Leveraging Unbranded Social Advertising To Engage Prospective Higher Education Students

    Leveraging Unbranded Social Advertising To Engage Prospective Higher Education Students

    Unbranded social advertising supplements branded campaigns, empowering education enrollment marketers to reach high-intent prospective students at scale.

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • Kids Book Subscriptions Create New Ways To Engage Subscribers

    Kids Book Subscriptions Create New Ways To Engage Subscribers

    Kids book subscription brands are keeping up momentum gained over the past year with new personalized offers, enticing deals and relevant product options.

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  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

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  • DTC & Subscription Brands Matched Consumer Needs In 2020

    DTC & Subscription Brands Matched Consumer Needs In 2020

    Consumers relied on the ease and predictability that DTC and subscription brands provided as they sought out safe and seamless buying options throughout 2020.

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  • Email Marketing Proved To Be Essential In 2020

    Email Marketing Proved To Be Essential In 2020

    Despite a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.

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  • Third-Party Branded Email Drives Interest From High-Intent Prospective Students

    Third-Party Branded Email Drives Interest From High-Intent Prospective Students

    Well executed external branded email campaigns can help colleges and universities broaden their reach and generate new high-intent prospective students.

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  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

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  • Brands Eye Homeschooling Families As Growing Consumer Segment

    Brands Eye Homeschooling Families As Growing Consumer Segment

    Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.

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  • 2020 Sees Emergence Of New Trends In Higher Education Demand

    2020 Sees Emergence Of New Trends In Higher Education Demand

    The latest report from DMS reveals an increased interest from prospective students in online programs, advanced degrees and higher education programs in psychology and education.

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  • Shifts In School Options Extends School Supply Spending

    Shifts In School Options Extends School Supply Spending

    Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

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  • Higher Education Institutions Leverage Positive Marketing Messages To Connect With Parents And Students

    Higher Education Institutions Leverage Positive Marketing Messages To Connect With Parents And Students

    During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.

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  • Colleges Encourage Enrollment With Innovative Recruitment Strategies

    Colleges Encourage Enrollment With Innovative Recruitment Strategies

    As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

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  • The Growth Of Ethnic Studies Programs In Higher Education

    The Growth Of Ethnic Studies Programs In Higher Education

    The recent rise in awareness around racial justice could lead to increased interest in ethnic studies programs, and education marketers should be prepared.

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