Industry news from DMS Education for marketers focused on student recruitment
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Read Article529 College Savings Plans Partners With Daniel Tiger’s Neighborhood
529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.
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Read ArticleTop 3 Associate Programs Of 2018: Student Recruitment And Employment Trends
Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.
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Read ArticleInbound Calls Are Beneficial To Education Marketers For Generating Leads And Conversions
For education marketers, inbound calls can be a successful way to find vetted, interested prospective students, with a high propensity to enroll.
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Introducing DMS Education
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Read ArticleHigher Education Conversion Rates Increase In 2018
Higher education conversion rates increased throughout the first three quarters of 2018, according to the 2018 Year-End Higher Education Inquiry Generation Review, published by DMS.
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Read ArticleEducation News: Update On International Enrollments At U.S. Graduate Schools
International enrollments at U.S. higher education institutions continue to fall, particularly at the graduate level.
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Read ArticlePrediction: Enrollment Gains In 2019
The University Business Outlook on 2019: Access and Enrollment survey should be encouraging to marketers looking to optimize and innovate recruitment strategies, but worries about enrollment continue.
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Read Article6 University Marketing Campaigns From 2018 That Inspire & Innovate
A compelling marketing campaign for a college or university should be empowering, effective and innovative across social and traditional marketing channels.
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Read ArticleThe Growth Of Free College Programs: 5 Takeaways & 4 Strategies To Evolve Higher Education Marketing
Education marketers must adapt to keep their schools competitive with free college programs, which are growing nationwide and beginning to embrace returning and non-traditional students.
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Read ArticleThe Evolution of For-Profit Colleges in an Increasingly Competitive Landscape
Competition is increasing for for-profit colleges from a variety of sources, including traditional colleges and MOOCs.
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Read ArticleTop 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends
We analyzed the top three highest volume mechanics and repair tech programs of H1 2018, including conversion rates and projected employment growth.
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Read ArticleDMS Releases Quarterly Report on Higher Education Demand Generation
Digital Media Solutions, LLC (DMS), the fastest-growing independent agency focused on performance marketing, announced the release of its Q3 2018 Higher Education Inquiry Generation Review.
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Read ArticleTop 5 Bachelor’s Programs: Student Recruitment and Employment Trends
We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.
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Read ArticleeSports: The New Industry Leveraging Digital Gaming
eSports has drawn in millions of fans in the past few years. What does the rise of this new industry mean for digital marketers?
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Read ArticleMarketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment
Strategic campaigns from marketers are evolving as colleges and universities differentiate programs to create brand awareness and opportunities for niche targeting.
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Read ArticleThe Impact of ROI and Labor Data in Students’ College Decisions
ROI is an important metric for students as they navigate their higher education choices. How much are they influenced by labor data and what are schools doing to increase the ROI for their students?
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Read ArticleDigital Media Solutions Releases 2018 Report on State of Business Education Demand
Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced the release of the 2018 Report on the State of Business Education Demand.
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Read Article5 Essential Optimization Tools for Education Marketers
Education marketers need the right tools to be able to analyze and optimize their campaigns.
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Read ArticleDigital Media Solutions Launches DMS Education
Digital Media Solutions announced the launch of DMS Education. Read the full University Business article here.
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Read ArticleTop 3 Business Programs: Student Recruitment and Employment Trends
We analyzed the top three highest volume business higher education programs of H1 2018, including conversion rates and projected employment growth.
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Read ArticleCreative Recruitment Tools Appeal to Students and Colleges
In an ever-changing landscape of technology and recruitment tools, we look at several creative marketing initiatives that are being used across campuses nationwide to boost enrollment.
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