Industry news from DMS Education for marketers focused on student recruitment
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Read ArticleWhat Is Performance Marketing?
Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.
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Read ArticleNew Higher Education Programs Of 2020
Colleges and universities are introducing new programs to better fit the needs of students and employers.
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Read ArticleIncome-Driven Repayment Plans For School Loans Are On The Rise
Income-driven repayment plans are on the rise for graduate and undergraduate student loans, helping to make college affordable for more students.
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Introducing DMS Education
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Read ArticleCalifornia Initiative To Pay College Students For Service: Just The Facts
Eight California universities will participate in a pilot program to pay college students for community service work.
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Read ArticleEarly Decision Rates Decline Opening Door For Increased Diversity
In 2020, many colleges and universities have noticed a decrease in early decision applicants.
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Read ArticleDemand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry
The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.
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Read Article5 Creative And Memorable Higher Education Marketing Campaigns From 2019
Higher education institutions use creative marketing approaches to stand out and attract prospective students to their schools.
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Read ArticleUS Navy To Increase Education Spending: Just The Facts
The navy has proposed more than $300 million in education funding and tied career advancement to continuing education, creating an opportunity for education marketing.
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Read ArticleNew Higher Education Programs In January 2020
Higher education institutions introduce new academic programs in January 2020.
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Read ArticleWhat Is Dwell Time?
Dwell time is one factor that can help marketers make adjustments to their online user experiences.
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Read ArticleBachelor-Level Higher Education Programs Drove Most Conversions For The Business Category In 2019
Higher education business program inquiry volume increased in 2019, with bachelor-level programs driving the most conversions, according to the 2019 Report On The State Of Business Education Demand.
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Read Article.Org Domain Name Purchase: Just The Facts
Ethos Capital purchased the .org domain name from The Public Interest Registry, raising concern for many nonprofit groups.
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Read ArticleDMS Education Insights: Most Popular Higher Education Programs By State
The most popular higher education programs in 2019 are business and nursing programs, but vary by state and region.
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Read ArticleDMS Announces Sponsorship Of 2019 UPCEA Marketing And Enrollment Management Seminar
DMS to sponsor the 27th annual UPCEA Marketing and Enrollment Management Seminar, bringing together thousands of professionals at the most strategic marketing and enrollment management event.
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Read ArticleStudent Lifecycle Engagement Is Essential For Enrollment Marketing Success
Enrollment marketing requires comprehensive marketing strategies that engage students from prospect through enrollment and beyond.
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Read ArticleOvercoming The Skills Gap: Growth Of Non-Degree Programs
For under-employed Americans, choosing the right program to help improve job prospects quickly and affordably is a prime concern, and one that a typical four-year degree may not address.
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Read Article3 Key Ways To Leverage Reddit For Enrollment Marketing
Reddit may be somewhat of an enigma for many enrollment marketers. In this article, we dive into three key ways to leverage Reddit for enrollment marketing.
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Read ArticleThe 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers
Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for enrollment marketers from IHE’s 2019 Survey of College and University Admissions Officers.
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Read ArticleNew Higher Education Programs Of 2019: Top 5 Categories
We analyzed the top program categories of 2019 and researched new higher education programs launched this year in these top categories.
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Read ArticleGoogle’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?
Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.
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