DMS Insights: Education Marketing News

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Industry news from DMS Education for marketers focused on student recruitment

  • 2020 Sees Emergence Of New Trends In Higher Education Demand

    2020 Sees Emergence Of New Trends In Higher Education Demand

    The latest report from DMS reveals an increased interest from prospective students in online programs, advanced degrees and higher education programs in psychology and education.

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  • Shifts In School Options Extends School Supply Spending

    Shifts In School Options Extends School Supply Spending

    Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

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  • Higher Education Institutions Leverage Positive Marketing Messages To Connect With Parents And Students

    Higher Education Institutions Leverage Positive Marketing Messages To Connect With Parents And Students

    During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.

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  • Colleges Encourage Enrollment With Innovative Recruitment Strategies

    Colleges Encourage Enrollment With Innovative Recruitment Strategies

    As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

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  • The Growth Of Ethnic Studies Programs In Higher Education

    The Growth Of Ethnic Studies Programs In Higher Education

    The recent rise in awareness around racial justice could lead to increased interest in ethnic studies programs, and education marketers should be prepared.

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  • FCC Rules P2P Text Platforms Not ATDS

    FCC Rules P2P Text Platforms Not ATDS

    The FCC ruled on manual dialing for brands that use automated text message platforms.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • Colleges Considering Multiple Scenarios For Fall 2020 Semester

    Colleges Considering Multiple Scenarios For Fall 2020 Semester

    As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.

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  • DMS Reaches Prospective Students By Launching Suite Of New, Focused Higher Education Sites

    DMS Reaches Prospective Students By Launching Suite Of New, Focused Higher Education Sites

    Each organically-driven website aims to help prospective students find the schools and programs that best match their educational and professional objectives.

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  • Education Marketing Experts Discuss How COVID-19 Is Shaping Enrollment & Inquiry Trends

    Education Marketing Experts Discuss How COVID-19 Is Shaping Enrollment & Inquiry Trends

    Join DMS Director of Managed Services Jeff Meola and SVP of Growth Rustam Irani for a discussion on the trends shaping higher education.

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  • App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App use is up while people are in self-isolation, which could impact internet usage moving forward.

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  • At-Home Learning Market Experiences Rapid Growth, But Brands Will Need To Evolve Message For Long-Term Success

    At-Home Learning Market Experiences Rapid Growth, But Brands Will Need To Evolve Message For Long-Term Success

    As school districts remain closed for the foreseeable future, at-home learning materials are experiencing unprecedented growth at a rapid pace.

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  • 3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield

    3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield

    In this article, we dive into three strategies for boosting fall 2020 yield and highlight colleges and universities that have found ways to effectively innovate amidst uncertainty.

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  • Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support

    Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support

    Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.

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  • Predictions Amidst Uncertainty: Fall 2020 Higher Education Outlook

    Predictions Amidst Uncertainty: Fall 2020 Higher Education Outlook

    In this article we dive into what the “new normal” may look like for American higher education.

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  • Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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  • New Higher Education Programs Of 2020

    New Higher Education Programs Of 2020

    Colleges and universities are introducing new programs to better fit the needs of students and employers.

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  • Income-Driven Repayment Plans For School Loans Are On The Rise

    Income-Driven Repayment Plans For School Loans Are On The Rise

    Income-driven repayment plans are on the rise for graduate and undergraduate student loans, helping to make college affordable for more students.

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  • California Initiative To Pay College Students For Service: Just The Facts

    California Initiative To Pay College Students For Service: Just The Facts

    Eight California universities will participate in a pilot program to pay college students for community service work.

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