DMS Insights: Education Marketing News

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Industry news from DMS Education for marketers focused on student recruitment

  • From Crisis Comes Opportunity: 3 Coronavirus-Related Evolutions Higher Ed Enrollment Marketers Must Know

    From Crisis Comes Opportunity: 3 Coronavirus-Related Evolutions Higher Ed Enrollment Marketers Must Know

    In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.

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  • Colleges Considering Multiple Scenarios For Fall 2020 Semester

    Colleges Considering Multiple Scenarios For Fall 2020 Semester

    As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.

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  • DMS Reaches Prospective Students By Launching Suite Of New, Focused Higher Education Sites

    DMS Reaches Prospective Students By Launching Suite Of New, Focused Higher Education Sites

    Each organically-driven website aims to help prospective students find the schools and programs that best match their educational and professional objectives.

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  • Education Marketing Experts Discuss How COVID-19 Is Shaping Enrollment & Inquiry Trends

    Education Marketing Experts Discuss How COVID-19 Is Shaping Enrollment & Inquiry Trends

    Join DMS Director of Managed Services Jeff Meola and SVP of Growth Rustam Irani for a discussion on the trends shaping higher education.

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  • App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App use is up while people are in self-isolation, which could impact internet usage moving forward.

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  • At-Home Learning Market Experiences Rapid Growth, But Brands Will Need To Evolve Message For Long-Term Success

    At-Home Learning Market Experiences Rapid Growth, But Brands Will Need To Evolve Message For Long-Term Success

    As school districts remain closed for the foreseeable future, at-home learning materials are experiencing unprecedented growth at a rapid pace.

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  • 3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield

    3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield

    In this article, we dive into three strategies for boosting fall 2020 yield and highlight colleges and universities that have found ways to effectively innovate amidst uncertainty.

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  • Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support

    Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support

    Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.

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  • Predictions Amidst Uncertainty: Fall 2020 Higher Education Outlook

    Predictions Amidst Uncertainty: Fall 2020 Higher Education Outlook

    In this article we dive into what the “new normal” may look like for American higher education.

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  • Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

    Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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  • New Higher Education Programs Of 2020

    New Higher Education Programs Of 2020

    Colleges and universities are introducing new programs to better fit the needs of students and employers.

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  • Income-Driven Repayment Plans For School Loans Are On The Rise

    Income-Driven Repayment Plans For School Loans Are On The Rise

    Income-driven repayment plans are on the rise for graduate and undergraduate student loans, helping to make college affordable for more students.

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  • California Initiative To Pay College Students For Service: Just The Facts

    California Initiative To Pay College Students For Service: Just The Facts

    Eight California universities will participate in a pilot program to pay college students for community service work.

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  • Early Decision Rates Decline Opening Door For Increased Diversity

    Early Decision Rates Decline Opening Door For Increased Diversity

    In 2020, many colleges and universities have noticed a decrease in early decision applicants.

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  • Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.

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  • 5 Creative And Memorable Higher Education Marketing Campaigns From 2019

    5 Creative And Memorable Higher Education Marketing Campaigns From 2019

    Higher education institutions use creative marketing approaches to stand out and attract prospective students to their schools.

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  • US Navy To Increase Education Spending: Just The Facts

    US Navy To Increase Education Spending: Just The Facts

    The navy has proposed more than $300 million in education funding and tied career advancement to continuing education, creating an opportunity for education marketing.

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  • New Higher Education Programs In January 2020

    New Higher Education Programs In January 2020

    Higher education institutions introduce new academic programs in January 2020.

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  • What Is Dwell Time?

    What Is Dwell Time?

    Dwell time is one factor that can help marketers make adjustments to their online user experiences.

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