Industry news from DMS Education for advertisers focused on student recruitment
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Maryland Digital Ad Tax: Just The Facts
A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.
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DTC & Subscription Brands Matched Consumer Needs In 2020
Consumers relied on the ease and predictability that DTC and subscription brands provided as they sought out safe and seamless buying options throughout 2020.
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Email Marketing Proved To Be Essential In 2020
Despite a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.
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Third-Party Branded Email Drives Interest From High-Intent Prospective Students
Well executed external branded email campaigns can help colleges and universities broaden their reach and generate new high-intent prospective students.
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Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising
Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.
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Brands Eye Homeschooling Families As Growing Consumer Segment
Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.
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2020 Sees Emergence Of New Trends In Higher Education Demand
The latest report from DMS reveals an increased interest from prospective students in online programs, advanced degrees and higher education programs in psychology and education.
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Shifts In School Options Extends School Supply Spending
Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.
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Higher Education Institutions Leverage Positive Marketing Messages To Connect With Parents And Students
During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.
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Colleges Encourage Enrollment With Innovative Recruitment Strategies
As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.
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The Growth Of Ethnic Studies Programs In Higher Education
The recent rise in awareness around racial justice could lead to increased interest in ethnic studies programs, and education marketers should be prepared.
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FCC Rules P2P Text Platforms Not ATDS
The FCC ruled on manual dialing for brands that use automated text message platforms.
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Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers
Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.
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Colleges Considering Multiple Scenarios For Fall 2020 Semester
As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.
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DMS Reaches Prospective Students By Launching Suite Of New, Focused Higher Education Sites
Each organically-driven website aims to help prospective students find the schools and programs that best match their educational and professional objectives.
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Education Marketing Experts Discuss How COVID-19 Is Shaping Enrollment & Inquiry Trends
Join DMS Director of Managed Services Jeff Meola and SVP of Growth Rustam Irani for a discussion on the trends shaping higher education.
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App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate
App use is up while people are in self-isolation, which could impact internet usage moving forward.
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At-Home Learning Market Experiences Rapid Growth, But Brands Will Need To Evolve Message For Long-Term Success
As school districts remain closed for the foreseeable future, at-home learning materials are experiencing unprecedented growth at a rapid pace.
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3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield
In this article, we dive into three strategies for boosting fall 2020 yield and highlight colleges and universities that have found ways to effectively innovate amidst uncertainty.
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Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support
Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.
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