Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.

As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

The recent rise in awareness around racial justice could lead to increased interest in ethnic studies programs, and education marketers should be prepared.

The FCC ruled on manual dialing for brands that use automated text message platforms.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.

Each organically-driven website aims to help prospective students find the schools and programs that best match their educational and professional objectives.

Join DMS Director of Managed Services Jeff Meola and SVP of Growth Rustam Irani for a discussion on the trends shaping higher education.

App use is up while people are in self-isolation, which could impact internet usage moving forward.

As school districts remain closed for the foreseeable future, at-home learning materials are experiencing unprecedented growth at a rapid pace.

In this article, we dive into three strategies for boosting fall 2020 yield and highlight colleges and universities that have found ways to effectively innovate amidst uncertainty.

Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.

In this article we dive into what the “new normal” may look like for American higher education.

Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.

Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

Colleges and universities are introducing new programs to better fit the needs of students and employers.

Income-driven repayment plans are on the rise for graduate and undergraduate student loans, helping to make college affordable for more students.

Eight California universities will participate in a pilot program to pay college students for community service work.