The top 15 higher education programs, based on the share of voice for Q2 2016, comprised half of all inquir...
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In this article, we’ll dive into the webinar’s top three takeaways for higher education marketers.
As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.
Each organically-driven website aims to help prospective students find the schools and programs that best match their educational and professional objectives.
Join DMS Director of Managed Services Jeff Meola and SVP of Growth Rustam Irani for a discussion on the trends shaping higher education.
App use is up while people are in self-isolation, which could impact internet usage moving forward.
As school districts remain closed for the foreseeable future, at-home learning materials are experiencing unprecedented growth at a rapid pace.
In this article, we dive into three strategies for boosting fall 2020 yield and highlight colleges and universities that have found ways to effectively innovate amidst uncertainty.
Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.
In this article we dive into what the “new normal” may look like for American higher education.
Online higher education programs drove more interest than campus-based programs and resulted in more conversions in 2019.
Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.
Colleges and universities are introducing new programs to better fit the needs of students and employers.
Income-driven repayment plans are on the rise for graduate and undergraduate student loans, helping to make college affordable for more students.
Eight California universities will participate in a pilot program to pay college students for community service work.
In 2020, many colleges and universities have noticed a decrease in early decision applicants.
The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.
Higher education institutions use creative marketing approaches to stand out and attract prospective students to their schools.
The navy has proposed more than $300 million in education funding and tied career advancement to continuing education, creating an opportunity for education marketing.
Higher education institutions introduce new academic programs in January 2020.
Dwell time is one factor that can help marketers make adjustments to their online user experiences.