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Deal of the Day: Tuition Cuts?

September 7, 2011 Digital Media Solutions

GrouponYesterday, National Louis University announced they are running a Groupon “deal of the day” coupon offering a 60-percent discount on tuition for a grad-level course. This interesting approach has, at the very least, garnered a great deal of “buzz” for the school, with over 100 articles to date, in a wide range of publications (not to mention a lot of activity on Twitter and other social media sites).

As the first offer of its kind, the school took on a number of risks by testing out this marketing strategy. I suspect in the coming days, we’ll hear the usual suspects share in their criticism over how this is another sign that the for-profit sector is turning education into a commodity, and how it illustrates that for-profits are willing to stoop to any level to recruit new students.

But when you read the fine print, it actually appears that the opposite may be true. In fact, the Groupon deal offers a discount on an “Introduction to the Profession and the Craft of Teaching” course that was designed specifically for Groupon, to “guide you through making the right decision about whether this vitally important profession is for you.” Upon completion, the course credit can be applied to a Masters in Education degree at the University, but no further commitment is required.

This may actually be a really effective way for prospective students to ensure they are a good fit for both the school and the course material, without the financial and other personal commitments a full degree requires. And by using Groupon to promote the deal, I suspect the University reached a much broader audience than they could with through other, more traditional channels.

Many schools struggle with retention concerns; one of the biggest challenges is finding ways to better screen for students that are prepared to take on the demands of a program before they begin. Maybe National Louis University is on to something here by offering a highly-discounted opportunity for students to “test the waters before taking the plunge.”

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Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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