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The Impact of ROI and Labor Data in Students’ College Decisions
ROI is an important metric for students as they navigate their higher education choices. How much are they ...
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.Org Domain Name Purchase: Just The Facts
Ethos Capital purchased the .org domain name from The Public Interest Registry, raising concern for many nonprofit groups.
DMS Education Insights: Most Popular Higher Education Programs By State
The most popular higher education programs in 2019 are business and nursing programs, but vary by state and region.
DMS Announces Sponsorship Of 2019 UPCEA Marketing And Enrollment Management Seminar
DMS to sponsor the 27th annual UPCEA Marketing and Enrollment Management Seminar, bringing together thousands of professionals at the most strategic marketing and enrollment management event.
Student Lifecycle Engagement Is Essential For Enrollment Marketing Success
Enrollment marketing requires comprehensive marketing strategies that engage students from prospect through enrollment and beyond.
Overcoming The Skills Gap: Growth Of Non-Degree Programs
For under-employed Americans, choosing the right program to help improve job prospects quickly and affordably is a prime concern, and one that a typical four-year degree may not address.
3 Key Ways To Leverage Reddit For Enrollment Marketing
Reddit may be somewhat of an enigma for many enrollment marketers. In this article, we dive into three key ways to leverage Reddit for enrollment marketing.
The 2019 Survey of College and University Admissions Officers: 8 Highlights For Enrollment Marketers
Admissions goals were missed, minority recruitment efforts are up… Read on to discover eight highlights for enrollment marketers from IHE’s 2019 Survey of College and University Admissions Officers.
New Higher Education Programs Of 2019: Top 5 Categories
We analyzed the top program categories of 2019 and researched new higher education programs launched this year in these top categories.
Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?
Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.
New Higher Education Programs Of 2019
Colleges and universities are introducing new programs to better fit the needs of students and employers.
Google’s Long Game: No-Click Searches
In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
A Look At The Best Back-To-School Campaigns Of 2019
With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.
General Mills New Mobile App Helps Collect Box Tops And First-Party Data
General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.
Facebook Special Ad Audience: Just The Facts
Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
Top 3 Emerging Higher Education Programs Of 2019
We analyzed the top three emerging programs of H1 2019, including conversion rates and projected employment growth.
Paid Search Remains Popular Channel Across Verticals
In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.
Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts
Amazon recently announced a massive investment in employee training, pledging to spend more than $700 million over the next six years to support its Upskilling 2025 initiative.
Online And Bachelor’s Degree Inquiry Volume Grew Significantly In H1 2019
Since 2017, higher education inquiry volume maintained an upward trend, despite fluctuations due to seasonality, according to the H1 2019 Higher Education Inquiry Generation Review from DMS.
H1 2019 Higher Education Inquiry Generation Review
The H1 2019 Higher Education Inquiry Generation Review from Digital Media SolutionsTM, features trends and data you can use to help better market your higher education programs.
Potential Pell Grant Expansion Continues To Gain Momentum But Incites Debate