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The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape
Competition is increasing for for-profit colleges from a variety of sources, including traditional colleges and MOOCs.
Top 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends
We analyzed the top three highest volume mechanics and repair tech programs of H1 2018, including conversion rates and projected employment growth.
DMS Releases Quarterly Report on Higher Education Demand Generation
Digital Media Solutions, LLC (DMS), the fastest-growing independent agency focused on performance marketing, announced the release of its Q3 2018 Higher Education Inquiry Generation Review.
Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends
We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.
Marketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment
Strategic campaigns from marketers are evolving as colleges and universities differentiate programs to create brand awareness and opportunities for niche targeting.
eSports: The New Industry Leveraging Digital Gaming
eSports has drawn in millions of fans in the past few years. What does the rise of this new industry mean for digital marketers?
The Impact of ROI and Labor Data in Students’ College Decisions
ROI is an important metric for students as they navigate their higher education choices. How much are they influenced by labor data and what are schools doing to increase the ROI for their students?
Digital Media Solutions Launches DMS Education
Digital Media Solutions announced the launch of DMS Education. Read the full University Business article here.
Creative Recruitment Tools Appeal to Students and Colleges
In an ever-changing landscape of technology and recruitment tools, we look at several creative marketing initiatives that are being used across campuses nationwide to boost enrollment.
Top 3 Business Programs: Student Recruitment and Employment Trends
We analyzed the top three highest volume business higher education programs of H1 2018, including conversion rates and projected employment growth.
5 Essential Optimization Tools for Education Marketers
Education marketers need the right tools to be able to analyze and optimize their campaigns.
A Guide to Essential Marketing Measurements Used by the Most Successful Education Marketers
Successful enrollment marketing campaigns require the review and analysis of multiple key performance indicators (KPIs) throughout the prospective student journey.
Shiru Café: Where Data Buys Your Coffee
Instead of money, data is the only acceptable form of payment at this coffee shop. At Shiru Café, students have been getting their coffees by trading their names, majors, birthdates and more.
Today’s College Students: Who You Think They Are Vs. Who They Really Are
Today’s college population is redefining what it means to be a student as many of them are independent, over 30 years old and work full time while taking classes.
Penn’s Role in the Rise of Online College Programs
How does the latest announcement from University of Pennsylvania about their new online bachelor’s degree reflect on the current needs of online students?
2018 Holiday Season Expectations: Could Tariffs Halt Spending or Will Consumers Ready Their Wallets?
How will the holiday season fare against tariffs? As shoppers ditch the stores for the web, read up on expectations for this holiday shopping season.
Digital Media Solutions Launches DMS Education, the Unification of a Portfolio of Industry-Leading, Legacy Higher Education Marketing Brands
Digital Media Solutions announced the launch of DMS Education. DMS Education represents the culmination of organic growth and the unification industry-leading lead generation companies acquired by DMS
Mindset List: Things that Shape This Year’s College Freshmen
To market to college students, marketers must understand their mindset. The Mindset List from Beloit College shares what students have & have not experienced in their lives. We’ve added to that list.
Top 5 Online Higher Education Programs: Student Recruitment and Employment Trends
We analyzed the top five highest volume online higher education programs of Q2 2018 plus conversion rates and projected employment growth.
Increase in Year-Over-Year Demand for Higher Education in Q2