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Boise State Subscription: A Lesson In Innovation And Positioning
Boise State launched a subscription-payment service for tuition, offering an example of innovative positioning other institutions can model.
Weighing The Pros And Cons Of Partnering With An OPM
Online education is continuing to grow, and the world of higher education is changing to adapt to the online landscape.
20 Colleges Raised 28% Of All Funds In 2018: 3 Reasons Why & 4 Strategies To Address This Challenge
Last year, slightly more than one-quarter of the funds raised were from alumni, with 28% of all funds going to just 20 schools. There are strategies colleges can take to raise more funds from alumni.
529 College Savings Plans Partners With Daniel Tiger’s Neighborhood
529 College Savings Plans is sponsoring animated children’s show Daniel Tiger’s Neighborhood, in an effort that could possibly reach more parents.
Top 3 Associate Programs Of 2018: Student Recruitment And Employment Trends
Associate programs had the highest growth in share of volume in 2018. We analyzed the top three associate programs of 2018, including conversion rates and projected employment growth.
Inbound Calls Are Beneficial To Education Marketers For Generating Leads And Conversions
For education marketers, inbound calls can be a successful way to find vetted, interested prospective students, with a high propensity to enroll.
Higher Education Conversion Rates Increase In 2018
Higher education conversion rates increased throughout the first three quarters of 2018, according to the 2018 Year-End Higher Education Inquiry Generation Review, published by DMS.
Education News: Update On International Enrollments At U.S. Graduate Schools
International enrollments at U.S. higher education institutions continue to fall, particularly at the graduate level.
Prediction: Enrollment Gains In 2019
The University Business Outlook on 2019: Access and Enrollment survey should be encouraging to marketers looking to optimize and innovate recruitment strategies, but worries about enrollment continue.
6 University Marketing Campaigns From 2018 That Inspire & Innovate
A compelling marketing campaign for a college or university should be empowering, effective and innovative across social and traditional marketing channels.
The Growth Of Free College Programs: 5 Takeaways & 4 Strategies To Evolve Higher Education Marketing
Education marketers must adapt to keep their schools competitive with free college programs, which are growing nationwide and beginning to embrace returning and non-traditional students.
The Evolution of For-Profit Colleges in an Increasingly Competitive Landscape
Competition is increasing for for-profit colleges from a variety of sources, including traditional colleges and MOOCs.
Top 3 Mechanics and Repair Tech Programs: Student Recruitment and Employment Trends
We analyzed the top three highest volume mechanics and repair tech programs of H1 2018, including conversion rates and projected employment growth.
DMS Releases Quarterly Report on Higher Education Demand Generation
Digital Media Solutions, LLC (DMS), the fastest-growing independent agency focused on performance marketing, announced the release of its Q3 2018 Higher Education Inquiry Generation Review.
Top 5 Bachelor’s Programs: Student Recruitment and Employment Trends
We analyzed the top five highest-volume bachelor’s programs of Q3 2018, including conversion rates and projected employment growth.
eSports: The New Industry Leveraging Digital Gaming
eSports has drawn in millions of fans in the past few years. What does the rise of this new industry mean for digital marketers?
Marketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment
Strategic campaigns from marketers are evolving as colleges and universities differentiate programs to create brand awareness and opportunities for niche targeting.
The Impact of ROI and Labor Data in Students’ College Decisions
ROI is an important metric for students as they navigate their higher education choices. How much are they influenced by labor data and what are schools doing to increase the ROI for their students?
5 Essential Optimization Tools for Education Marketers
Education marketers need the right tools to be able to analyze and optimize their campaigns.
Digital Media Solutions Launches DMS Education