Clearwater, FL – May 3, 2018—Digital Media Solutions, LLC (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth, announced today it acquired Avenue100 Media Solutions, LLC, a leader in performance based marketing and analytics in the education industry. Avenue100 connects aspiring students to educational institutions by combining expert digital marketing science with a customer centric approach.
"Avenue100 Media Solutions has an incredibly talented team with data expertise and award-winning platforms that are some of the best in the world of higher education,” said Joe Marinucci, CEO of Digital Media Solutions. “Avenue100 Media Solutions has a long history of delivering high quality student inquiries to educational institutions via analytics-based campaigns and proprietary domains like CourseAdvisor. Avenue100, along with our existing education-focused owned and operated domains, will help our education clients win.”
Avenue100 employees will join DMS as part of its education division and remain based out of Massachusetts. Avenue100 Media Solutions, its website and slate of proprietary domains including CourseAdvisor and OnlineDegreeFinder will now be owned by DMS, but will operate as a separate subsidiary.
About Digital Media Solutions
Founded by a team of lifelong athletes, Digital Media Solutions, LLC (DMS) is an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth. The company’s set of proprietary assets and capabilities in the world of performance marketing, digital agency services and marketing technology allows clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly competitive industries. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017; the Tampa Bay Business Journal’s TBBJ 200 List in 2015, 2016 and 2017; the Entrepreneur magazine 360 list in 2017; and a top 10 ranking on the 2015 and 2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in 2017 by Inc. magazine, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital and marketing spectrum. The company continues to deliver on its strategic mission, which is backed by its board of investors including multi-billion-dollar Canadian private equity firm Clairvest Group. For more information about DMS, its consumer finance-focused brand Best Rate Referrals or the performance marketing technology Sparkroom, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
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