Higher Education Conversion Rates Increase In 2018

Testing weekend customer acquisition campaigns should be part of every customer acquisition advertiser’s strategy.

As kids around the country are likely to be back in school in person and full time in the fall, brands and consumers get ready.

Education marketers can engage prospective and enrolled students with a series of targeted push notifications to encourage application submissions, campus tour registrations, student engagement & more

As many consumers resume traveling, travel insurance brands offer plans sensitive to pandemic-related concerns.

Although plans for the fall are still being decided, many higher education institutions are using digital strategies to promote summer programs and courses.

Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

Unbranded social advertising supplements branded campaigns, empowering education enrollment marketers to reach high-intent prospective students at scale.

Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

Kids book subscription brands are keeping up momentum gained over the past year with new personalized offers, enticing deals and relevant product options.

A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

Consumers relied on the ease and predictability that DTC and subscription brands provided as they sought out safe and seamless buying options throughout 2020.

Despite a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.

Well executed external branded email campaigns can help colleges and universities broaden their reach and generate new high-intent prospective students.

Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.

The latest report from DMS reveals an increased interest from prospective students in online programs, advanced degrees and higher education programs in psychology and education.

Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.

As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

The recent rise in awareness around racial justice could lead to increased interest in ethnic studies programs, and education marketers should be prepared.