Higher Education Conversion Rates Increase In 2018

Although plans for the fall are still being decided, many higher education institutions are using digital strategies to promote summer programs and courses.

Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

Unbranded social advertising supplements branded campaigns, empowering education enrollment marketers to reach high-intent prospective students at scale.

Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

Kids book subscription brands are keeping up momentum gained over the past year with new personalized offers, enticing deals and relevant product options.

A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

Consumers relied on the ease and predictability that DTC and subscription brands provided as they sought out safe and seamless buying options throughout 2020.

Despite a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.

Well executed external branded email campaigns can help colleges and universities broaden their reach and generate new high-intent prospective students.

Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.

The latest report from DMS reveals an increased interest from prospective students in online programs, advanced degrees and higher education programs in psychology and education.

Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.

As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

The recent rise in awareness around racial justice could lead to increased interest in ethnic studies programs, and education marketers should be prepared.

The FCC ruled on manual dialing for brands that use automated text message platforms.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

As state-specific social distancing regulations change day by day, higher education institutions are actively considering multiple scenarios for what the fall semester may look like.

Each organically-driven website aims to help prospective students find the schools and programs that best match their educational and professional objectives.