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Education Marketing Experts Discuss How COVID-19 Is Shaping Enrollment & Inquiry Trends

Join DMS Director of Managed Services Jeff Meola and SVP of Growth Rustam Irani for a discussion on the trends shaping higher education. Listen in as marketing experts review how COVID-19 is impacting the education landscape, with a focus on inquiry volume, program interest and top enrollment marketing strategies based on traffic performance.



Download The Latest Report From DMS Education

The 2020 Report On The State Of Online Vs. Campus-Based Higher Education Demand, published by Digital Media Solutions® (DMS), covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2017-December 2019. 

Read Education News For Digital Marketers

Industry news from DMS Education for marketers focused on student recruitment. 

3 Strategies For Higher Education Institutions To Boost Fall 2020 Yield

Although the effects of the coronavirus and efforts to slow its spread can be felt across many American industries, higher education has stood out as one of the most severely impacted. With so much uncertainty about what the fall 2020 semester may look like, taking actions to increase the yield for the upcoming semester may be more important than ever for many higher education institutions. 

Predictions Amidst Uncertainty: Fall 2020 Higher Education Outlook

In March, colleges and universities en masse cancelled events and sports and ultimately shut down campuses, prompting quick transitions from campus-based programs to online formats. With uncertainty abounding regarding when the pandemic will subside, many look ahead to fall 2020 as the soonest that the higher education landscape may return to some semblance of normalcy - but what will the “new normal” look like for American higher education? In this article, we’ll dive into three predictions for the fall 2020 higher education landscape.

Online Higher Education Programs Were More Popular Than Campus-Based Programs In 2019

Despite some seasonal fluctuations, online higher education program interest increased over the past three years. During the first three quarters of 2019, 59.4% of higher education conversions were for online programs

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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