Join DMS Director of Managed Services Jeff Meola and SVP of Growth Rustam Irani for a discussion on the trends shaping higher education. Listen in as marketing experts review how COVID-19 is impacting the education landscape, with a focus on inquiry volume, program interest and top enrollment marketing strategies based on traffic performance.
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The 2020 Report On The State Of Online Vs. Campus-Based Higher Education Demand, published by Digital Media Solutions® (DMS), covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2017-December 2019.
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Industry news from DMS Education for marketers focused on student recruitment.
Although the effects of the coronavirus and efforts to slow its spread can be felt across many American industries, higher education has stood out as one of the most severely impacted. With so much uncertainty about what the fall 2020 semester may look like, taking actions to increase the yield for the upcoming semester may be more important than ever for many higher education institutions.
In March, colleges and universities en masse cancelled events and sports and ultimately shut down campuses, prompting quick transitions from campus-based programs to online formats. With uncertainty abounding regarding when the pandemic will subside, many look ahead to fall 2020 as the soonest that the higher education landscape may return to some semblance of normalcy - but what will the “new normal” look like for American higher education? In this article, we’ll dive into three predictions for the fall 2020 higher education landscape.
Despite some seasonal fluctuations, online higher education program interest increased over the past three years. During the first three quarters of 2019, 59.4% of higher education conversions were for online programs