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January & February Higher Education Lead Generation Volume Predictions

January 19, 2017 Digital Media Solutions

Historically, 54.4% of January’s inquiries are generated during the first 16 days of the year. Based on this month’s volume to date, January is on pace to end up with volume up 27.1% from December and down 3.5% YOY. This month-over-month change is an improvement from January 2016, which delivered an increase of just 18.2%.

February has less variance in volume than January. Throughout the month, we have historically seen volume levels on par with the second half of January. On average, external source volume drops 13.9% in February, and volume from internal sources slip 7.4% compared to the prior month.

The chart below shows monthly volume totals from January 2016 to January 2017, with projections for the end of January 2017. Moving further into 2017, we believe the volume trends will be positive. Early signs of expansion for programs that passed regulatory hurdles combined with the continued growth of internal marketing channels should result in strong inquiry generation performance throughout the year.

Want to know more about we we project for next month? Contact the team at DMS.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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