Education Advertising News


US Navy To Increase Education Spending: Just The Facts

February 7, 2020 Erin Sweeney

Shutterstock_665844325 Close up of military medals, ribbons, and neck scarves worn by U.S. Navy personnel at the re-enlistment and promotion ceremony on National September 11 Memorial site. Fleet Week, NEW YORK MAY 26 2017

The US Navy has announced an immediate redirection of $100 million for education this year, with a proposal to increase education spending by more than $300 million by 2025. This came as a response to the Education for Seapower Study, released in December 2018, that identified a need for a more cohesive and flexible educational system to create a technologically advanced force. Although the focus of the funds is on aligning and strengthening the Navy’s own educational infrastructure, the study also states that it seeks to coordinate with American universities and the private sector to increase educational opportunities for service personnel. 

What Are the Goals For Naval Education Funding?

John Kroger, the new Navy Chief Officer of Learning, has said that the Naval education funding initiative will alter the way education funds are spent to take advantage of evolving, flexible educational opportunities for Marines and Sailors. The alignment of all educational programs with Naval strategic goals, in both military institutions and civilian educational programs, is a goal of the program. Part of the funds will support a new Naval Community College for enlisted personnel, allowing servicemen and women the opportunity to earn college credit for courses they are required to complete as part of their Naval training. Also in the works is an accredited, online educational system to provide active duty Sailors and Marines a flexible and mobile education option and an opportunity to transfer credits toward bachelor’s degree programs at civilian universities. The scope of the Naval education funding initiative goes beyond these proposed in-residence programs. The Navy report states that, “Broad sources of education beyond the doctrinal curricula of our military schoolhouses, and service members instructed in a wide variety of disciplines and approaches, will be necessary to develop the habits of mind, and to inculcate the customs of continuous personal education, necessary to face the future.”

How Will Education Be Tied To Naval Career Advancement?

Shutterstock_555572494 Notebook, diploma and pencils on white table. USA military education concept

The Education for Seapower Study states, “We must create a supporting culture of lifelong learning, enabled by a value proposition for education that is clearly understood as absolutely essential for professional advancement.” Officers who entered the service since 2015 are now required to spend time earning advanced degrees before they can be considered for major command. The cultural shift within the Navy will extend to enlisted personnel as well. Officers will be expected to motivate the men and women they lead to take advantage of the new educational opportunities the funding will establish.

How May The Naval Education Funding Initiative Impact Enrollment Marketers?

With the Navy investing an additional $300 million in education funding and placing education requirements on Naval advancement, enrollment marketers may have an easier time recruiting active-duty Navy personnel, especially for coursework and programs that align with the educational objectives outlined in the Education for Seapower Study. Objectives include addressing the emerging technology of warfare, such as artificial intelligence, cybermetrics, network security, data analytics, biotechnology and computer science. The study also listed traditional education objectives such as international relations, psychology and critical thinking. 

Enrollment marketers should also consider the impact of the Naval Community College and the Navy’s online education system. Enabling a seamless transfer of credits from Navy programs should help bridge the gap between creating initial interest in civilian education and successfully enrolling Sailors and Marines once the Naval education funding has been made available.

Consistent & Scalable Enrollment Marketing

DMS Education has significant reach and manages a large and growing share of the enrollment marketing industry with 30+ owned-and-operated, education-focused properties, 200+ higher education partners, 2+ million monthly visitors and a seasoned leadership team with significant experience in education and enrollment marketing.

Contact DMS

About the Author

Erin Sweeney

Erin Sweeney is a freelance writer and professional educator. Throughout her 12 years of experience in secondary education, she has taught advanced composition, business communications and research methodology. Erin has a keen interest in psychology and the science of motivation. She received her Bachelor of Arts Degree in English Literature from Saint Anselm College and a Master’s in Education from Plymouth State University. Through research and writing, Erin contributes to DMS Insights with informative articles surrounding the digital and performance marketing industries.

More Content by Erin Sweeney
Previous Article
5 Creative And Memorable Higher Education Marketing Campaigns From 2019
5 Creative And Memorable Higher Education Marketing Campaigns From 2019

Higher education institutions use creative marketing approaches to stand out and attract prospective studen...

Next Article
New Higher Education Programs In January 2020
New Higher Education Programs In January 2020

Higher education institutions introduce new academic programs in January 2020.

× Streams