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Education Trends: Students by Age Group
Start rates are highest for H.S. graduates from 2000 through 2009, reaching an average 3% in 2014. The lowe...
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Marketing Strategies Evolve, Coordinated with Growth of Online Business Degree Interest and Enrollment
Strategic campaigns from marketers are evolving as colleges and universities differentiate programs to create brand awareness and opportunities for niche targeting.
eSports: The New Industry Leveraging Digital Gaming
eSports has drawn in millions of fans in the past few years. What does the rise of this new industry mean for digital marketers?
Digital Media Solutions Releases 2018 Report on State of Business Education Demand
Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced the release of the 2018 Report on the State of Business Education Demand.
The Impact of ROI and Labor Data in Students’ College Decisions
ROI is an important metric for students as they navigate their higher education choices. How much are they influenced by labor data and what are schools doing to increase the ROI for their students?
Digital Media Solutions Launches DMS Education
Digital Media Solutions announced the launch of DMS Education. Read the full University Business article here.
Creative Recruitment Tools Appeal to Students and Colleges
In an ever-changing landscape of technology and recruitment tools, we look at several creative marketing initiatives that are being used across campuses nationwide to boost enrollment.
Top 3 Business Programs: Student Recruitment and Employment Trends
We analyzed the top three highest volume business higher education programs of H1 2018, including conversion rates and projected employment growth.
5 Essential Optimization Tools for Education Marketers
Education marketers need the right tools to be able to analyze and optimize their campaigns.
A Guide to Essential Marketing Measurements Used by the Most Successful Education Marketers
Successful enrollment marketing campaigns require the review and analysis of multiple key performance indicators (KPIs) throughout the prospective student journey.
Shiru Café: Where Data Buys Your Coffee
Instead of money, data is the only acceptable form of payment at this coffee shop. At Shiru Café, students have been getting their coffees by trading their names, majors, birthdates and more.
Today’s College Students: Who You Think They Are Vs. Who They Really Are
Today’s college population is redefining what it means to be a student as many of them are independent, over 30 years old and work full time while taking classes.
Penn’s Role in the Rise of Online College Programs
How does the latest announcement from University of Pennsylvania about their new online bachelor’s degree reflect on the current needs of online students?
Digital Media Solutions Launches DMS Education, the Unification of a Portfolio of Industry-Leading, Legacy Higher Education Marketing Brands
Digital Media Solutions announced the launch of DMS Education. DMS Education represents the culmination of organic growth and the unification industry-leading lead generation companies acquired by DMS
Top 5 Online Higher Education Programs: Student Recruitment and Employment Trends
We analyzed the top five highest volume online higher education programs of Q2 2018 plus conversion rates and projected employment growth.
Increase in Year-Over-Year Demand for Higher Education in Q2
What shifted in Q2 of 2018 for higher education inquiry generation? Check out these facts to learn what you need to know.
Google Weekly Roundup – July 11
Knowing and understanding advancements and changes made by Google is essential to help you maximize your digital marketing, paid search and organic search opportunities.
Google Weekly Roundup – June 20
Stories from Google week of June 11: transparency for consumers, pride celebrations, keeping prospective college students in Google results page, dad-related searches, Google Assistant capabilities.
High School Graduate Higher Education Demand Trends Among U.S. Consumers
New findings from Digital Media Solutions reveal that fewer high school graduates are inquiring about programs that can lead to higher-paying careers.
17 Awesome Education-Related Advertising & Marketing Campaigns from 2017
The education-related marketing campaigns from 2017 are the best yet. Take a look at the best advertising from higher education institutions.
Clearwater company strikes a deal to be a stronger matchmaker between schools and students