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We’ve Connected the Dots ― Attribution Tracking Now in Beta

March 20, 2017 Kathy Bryan

Announcing Cross-Channel, Multi-Touch Digital & Inbound Call Attribution Tracking

Campaign optimizations are only as good as the data on which they’re based. That’s why we are beyond excited to announce that we have connected the digital and inbound call touches across the entire student journey. Now you can link performance data from the earliest impression all the way through inquiry, enrollment and beyond.

The award-winning Sparkroom performance marketing technology gathers, translates and reformats data produced from multiple sources to provide holistic views of your campaigns. Our performance dashboards bridge the gaps where the competition falls short because we bring together more data to show a more complete picture.

Cross-Channel, Multi-Touch Digital Attribution Tracking

― Now in Beta

From the first touch to the last click to post-inquiry performance, Sparkroom technology provides industry-leading campaign tracking, analysis and optimization. Our new cross-channel, multi-touch digital attribution dashboard links third-party data sources (like Google Analytics) with school data sources (like CRMs) to combine pre-lead and post-lead data into a single view. We display this data through customizable visualizations that allow for simplified analysis of impression-to-enrollment performance.


The new Sparkroom cross-channel, multi-touch digital attribution dashboard lets you:

  • Identify the most common student journeys
  • See which channels are the best openers, influencers and closers
  • Understand which marketing efforts, including top-of-the-funnel branding channels, best combine to drive inquiries and conversions
  • Analyze the holistic performance of digital marketing campaigns (not just the last click!)
  • Use cross-channel attribution to optimize marketing performance
  • Maximize efforts across the complete marketing funnel


Learn more at

Inbound Call Attribution Tracking

― Now in Beta

For years, the tracking of inbound calls was managed through significant manual effort. An inbound call generated from a click-to-call search ad, web page or offline media would be entered into the CRM by the person receiving the call. As a result, the data was prone to human error. Not anymore, thanks to inbound call attribution tracking within Sparkroom performance marketing technology.

We’ve integrated with call tracking systems to connect pre-lead call data with post-lead data and provide the feedback loop needed to track the performance of inbound call campaigns. Now, Sparkroom technology users benefit from automated inbound call tracking that enables immediate performance analysis of call data. This new feature has ended the days of delayed, manual work to match conversions across various systems.

While providing a more complete, more accurate view of performance, inbound call attribution tracking within Sparkroom performance marketing technology resolves a pain point felt by many in the lead generation industry.

Go to or contact the DMS team to learn more.

About the Author

Kathy Bryan

Kathy Bryan is the Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. In this role, Kathy is responsible for all aspects of marketing and communications for DMS and its subsidiary brands. Since its inception, DMS has evolved into an award-winning, full-service performance marketing company demonstrating incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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