Email marketing, brand messaging news, tips and other important information to help you maximize your email advertising efforts
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Read ArticleNonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow
#GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.
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Read ArticleWhat Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?
Email subscriber acquisition is a powerful performance marketing technique that helps brands grow their databases with targeted, opted-in subscribers.
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Read ArticleApple Lets Apps Send Ads As Push Notifications: Just The Facts
Apple has recently changed its guidelines allowing apps to send ads as push notifications, a move that could help digital marketers better engage consumers.
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Read ArticleCustomers Want More Text-Based Customer Service Support
Consumers increasingly want customer support via text or in-app messaging, according to a new report.
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Read ArticleWhat Is Performance Marketing?
Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.
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Read Article2020 Industry Impact Report Highlights Areas Of Confusion With Compliance Regulations
The 2020 Industry Impact: Report On The Industry's Compliance Awareness And Preparedness revealed compliance regulations that continue to puzzle industry insiders.
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Read Article‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts
Snapchat announced it will be expanding Swipe Up To Call ad options in the U.S., after a soft launch overseas.
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Read ArticleDemand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry
The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.
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Read ArticleMobile Search Increases Its Appeal To Advertisers
With more and more consumers using mobile devices for search, advertisers are capitalizing on the opportunity to reach and engage consumers through investments in mobile.
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Read ArticleL’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales
L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.
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Read Article4 Benefits Of Video Advertising
Video advertising can be used across channels to help build better relationships with consumers and hype new brands.
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Read ArticleAmid Political Advertising Shifts, First Party Data Reaches Audiences
Social media platforms and tech companies amend political ad policies to combat veracity issues.
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Read ArticleData-Driven Marketing Is Boosting Sales At Vail Resorts
Vail Resorts has made data-driven marketing a priority and the approach has increased sales.
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Read ArticleNurturing From House Hunting Through Closing Boosts Mortgage Conversions
Mortgage prospects should be nurtured from early awareness through closing.
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Read ArticleConsumers Have High Expectations For Brands Collecting And Using Data
Consumers are more willing to give over their data if the data collection is transparent and the result is personalized content from trusted brands.
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Read ArticleBIMI Authentication For Email: Just The Facts
BIMI authentication for email marketing could help build trust with customers targeted in high-volume marketing campaigns.
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Read ArticleAlexa Voice-Enabled Fundraising Is Now Available For Political Donations
Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.
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Read ArticleThe Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers
The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.
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Read ArticleFacebook Launches Automated Lead Generation For Messenger: Just The Facts
Facebook’s new lead generation feature for Messenger could offer marketers another outlet for acquiring valuable first-party data and increasing customer-facing actions.
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Read Article4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters
Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.
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