Email and Messaging News

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Email marketing, brand messaging news, tips and other important information to help you maximize your email advertising efforts

  • Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

    Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

    Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.

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  • Email + SMS = A Successful Duo To Add To Your Marketing Strategy

    Email + SMS = A Successful Duo To Add To Your Marketing Strategy

    This past Valentine’s Day, brands who saw an increase in revenue used SMS and email marketing, instead of email-only campaigns.

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  • Ask a Stupid Question Day: 5 Questions About Email Marketing

    Ask a Stupid Question Day: 5 Questions About Email Marketing

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about email marketing, including: What is the email marketing?

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  • Mobile-Optimized Email Marketing Nets 65% Lift In Click Rate For School

    Mobile-Optimized Email Marketing Nets 65% Lift In Click Rate For School

    Still haven’t taken the plunge into mobile-friendly email? Here’s a compelling case that’s sure to light a fire under your… uh, email marketing strategy.

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  • Four Steps to Embracing Email Marketing In The Mobile Era

    Four Steps to Embracing Email Marketing In The Mobile Era

    Adapt or die. That’s the adage that comes to mind when I think about email marketing today, thanks to the dramatic uptick in smartphone adoption over the past year

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  • Report: Mobile Devices Change Email Reading Behavior

    Report: Mobile Devices Change Email Reading Behavior

    Are email open rates on the rise and clicks on the decline because of mobile devices? Direct Marketing News and Epsilon says yes, and I’m not surprised by the news.

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  • Email Marketing – A Powerhouse Channel (When Done Right)

    Email Marketing – A Powerhouse Channel (When Done Right)

    Is email marketing a core component of your cross-channel marketing efforts? With its ability to efficiently maintain relationships, nurture and boost retention, it certainly should be

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  • Why we’re ditching the ‘view in browser’ link. (But maybe you shouldn’t.)

    Why we’re ditching the ‘view in browser’ link. (But maybe you shouldn’t.)

    This so-called best practice—and preheaders in general—were becoming problematic for our client campaigns. So we dug into our data to see if we could make a case for or against the “view in browser”

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  • Email Marketing: Nope, It’s Not Dead

    Email Marketing: Nope, It’s Not Dead

    Email marketing, especially when included within an orchestrated, cross-channel messaging campaign, can be one of the most effective customer acquisition, nurturing and retention platforms in digital

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