DMS Insights: Email and Messaging News

Digital Marketing Innovation Inspiration

loading

Email marketing, brand messaging news, tips and other important information to help you maximize your email advertising efforts

  • Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization

    Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization

    From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.

    Read Article
  • CONTACT US
  • Retail Holiday Wars: Way Day Vs. Prime Day

    Retail Holiday Wars: Way Day Vs. Prime Day

    As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.

    Read Article
  • Digital Advertising Spend Predicted To Grow 6% In 2020

    Digital Advertising Spend Predicted To Grow 6% In 2020

    The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.

    Read Article
  • The Future Of Printed Catalogs In A Digital Retail World

    The Future Of Printed Catalogs In A Digital Retail World

    Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.

    Read Article
  • Download
  • Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

    Read Article
  • The Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year

    The Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year

    As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.

    Read Article
  • LinkedIn Page Updates: Just The Facts

    LinkedIn Page Updates: Just The Facts

    LinkedIn Pages has added several new features that facilitate better connection between colleagues and businesses, and could offer future targeting opportunities for marketers.

    Read Article
  • ×

    Thank you!
    Error - something went wrong!
  • Loyalty Programs Evolve During COVID-19

    Loyalty Programs Evolve During COVID-19

    In order to keep up with the growing impact COVID-19 has had on consumers’ spending habits, many brands are launching, updating or expanding their loyalty programs.

    Read Article
  • 3 Digital Strategies Brands Can Use To Overcome Shipping Challenges This Holiday Season

    3 Digital Strategies Brands Can Use To Overcome Shipping Challenges This Holiday Season

    The recent surge in ecommerce shopping has led to increased volume for couriers, and digital marketers need to be ready with thoughtful, effective strategies to manage the holiday rush.

    Read Article
  • Retailers Must Adapt To Ecommerce Sales Rush And Delivery Woes This Holiday Season

    Retailers Must Adapt To Ecommerce Sales Rush And Delivery Woes This Holiday Season

    This holiday season brands will need to adapt to increased online shopping and shipping demands.

    Read Article
  • Book Publishers Fight Off Retailer Woes With Strong Digital Push Across Channels

    Book Publishers Fight Off Retailer Woes With Strong Digital Push Across Channels

    Although retail sales have impacted book sales, the adoption of digital strategies by publishers could mean a bright future.

    Read Article
  • Join Now
  • Michelle Obama And Social Media Platforms Take On Voter Registration

    Michelle Obama And Social Media Platforms Take On Voter Registration

    Social media platforms, former first ladies and voter organizations partnering with corporations are encouraging Americans to vote.

    Read Article
  • Twitter Branded Likes: Just The Facts

    Twitter Branded Likes: Just The Facts

    Twitter is beta testing Branded Likes, which could ignite a little extra spark and joy to hashtag promotions, already effective for social media engagement.

    Read Article
  • Colleges Encourage Enrollment With Innovative Recruitment Strategies

    Colleges Encourage Enrollment With Innovative Recruitment Strategies

    As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.

    Read Article
  • Ecommerce Opportunities Abound For Brands As Brick-And-Mortar Retailers Limit Holiday Hours

    Ecommerce Opportunities Abound For Brands As Brick-And-Mortar Retailers Limit Holiday Hours

    The need for safety over in-person sales is driving some big brick-and-mortar retailers to alter their Thanksgiving hours, creating ecommerce opportunities for brands.

    Read Article
  • Mobile-First Marketing Strategies Remain A Priority For Brands

    Mobile-First Marketing Strategies Remain A Priority For Brands

    Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.

    Read Article
  • Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

    Read Article
  • FCC Rules P2P Text Platforms Not ATDS

    FCC Rules P2P Text Platforms Not ATDS

    The FCC ruled on manual dialing for brands that use automated text message platforms.

    Read Article
  • Father’s Day Marketing Sees Shift In Focus From Years Past

    Father’s Day Marketing Sees Shift In Focus From Years Past

    As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

    Read Article
  • Brands Offer Conversations To Deepen Their Customer Relationships

    Brands Offer Conversations To Deepen Their Customer Relationships

    Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

    Read Article
  • loading
    Loading More...
 
× Streams
loading
×