Email and Messaging News

Digital Marketing Innovation Inspiration

loading

Email marketing, brand messaging news, tips and other important information to help you maximize your email advertising efforts

  • Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow

    Nonprofit Marketing Must Transition To Digital In Advance Of May’s #GivingTuesdayNow

    #GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.

    Read Article
  • ×

    Subscribe to DMS Insights

    Thank you!
    Error - something went wrong!
  • Download
  • What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?

    What Is Email Subscriber Acquisition, And Why Is It Needed Now More Than Ever?

    Email subscriber acquisition is a powerful performance marketing technique that helps brands grow their databases with targeted, opted-in subscribers.

    Read Article
  • Apple Lets Apps Send Ads As Push Notifications: Just The Facts

    Apple Lets Apps Send Ads As Push Notifications: Just The Facts

    Apple has recently changed its guidelines allowing apps to send ads as push notifications, a move that could help digital marketers better engage consumers.

    Read Article
  • Customers Want More Text-Based Customer Service Support

    Customers Want More Text-Based Customer Service Support

    Consumers increasingly want customer support via text or in-app messaging, according to a new report.

    Read Article
  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

    Read Article
  • 2020 Industry Impact Report Highlights Areas Of Confusion With Compliance Regulations

    2020 Industry Impact Report Highlights Areas Of Confusion With Compliance Regulations

    The 2020 Industry Impact: Report On The Industry's Compliance Awareness And Preparedness revealed compliance regulations that continue to puzzle industry insiders.

    Read Article
  • ‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts

    ‘Swipe Up To Call’ Now Available For Snapchat Ads In U.S.: Just The Facts

    Snapchat announced it will be expanding Swipe Up To Call ad options in the U.S., after a soft launch overseas.

    Read Article
  • Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.

    Read Article
  • Mobile Search Increases Its Appeal To Advertisers

    Mobile Search Increases Its Appeal To Advertisers

    With more and more consumers using mobile devices for search, advertisers are capitalizing on the opportunity to reach and engage consumers through investments in mobile.

    Read Article
  • L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oreal’s Data-Driven Marketing & Digital Focus Continues To Boost Sales

    L’Oréal is leading the way in e-commerce sales due to investment in its customer data platform.

    Read Article
  • 4 Benefits Of Video Advertising

    4 Benefits Of Video Advertising

    Video advertising can be used across channels to help build better relationships with consumers and hype new brands.

    Read Article
  • Amid Political Advertising Shifts, First Party Data Reaches Audiences

    Amid Political Advertising Shifts, First Party Data Reaches Audiences

    Social media platforms and tech companies amend political ad policies to combat veracity issues.

    Read Article
  • Data-Driven Marketing Is Boosting Sales At Vail Resorts

    Data-Driven Marketing Is Boosting Sales At Vail Resorts

    Vail Resorts has made data-driven marketing a priority and the approach has increased sales.

    Read Article
  • Nurturing From House Hunting Through Closing Boosts Mortgage Conversions

    Nurturing From House Hunting Through Closing Boosts Mortgage Conversions

    Mortgage prospects should be nurtured from early awareness through closing.

    Read Article
  • Consumers Have High Expectations For Brands Collecting And Using Data

    Consumers Have High Expectations For Brands Collecting And Using Data

    Consumers are more willing to give over their data if the data collection is transparent and the result is personalized content from trusted brands.

    Read Article
  • BIMI Authentication For Email: Just The Facts

    BIMI Authentication For Email: Just The Facts

    BIMI authentication for email marketing could help build trust with customers targeted in high-volume marketing campaigns.

    Read Article
  • Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Alexa Voice-Enabled Fundraising Is Now Available For Political Donations

    Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.

    Read Article
  • The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

    The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers

    The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.

    Read Article
  • Facebook Launches Automated Lead Generation For Messenger: Just The Facts

    Facebook Launches Automated Lead Generation For Messenger: Just The Facts

    Facebook’s new lead generation feature for Messenger could offer marketers another outlet for acquiring valuable first-party data and increasing customer-facing actions.

    Read Article
  • 4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters

    4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters

    Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.

    Read Article
  • loading
    Loading More...
 
× Streams
loading
×