Email marketing, brand messaging news, tips and other important information to help you maximize your email advertising efforts
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Read ArticleFacebook Launches Automated Lead Generation For Messenger: Just The Facts
Facebook’s new lead generation feature for Messenger could offer marketers another outlet for acquiring valuable first-party data and increasing customer-facing actions.
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Read Article4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters
Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.
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Read ArticleGoogle’s Long Game: No-Click Searches
In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
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Read ArticleText-To-Donate Is An Emerging Fundraising Tool
When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.
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Read ArticleP&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database
With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.
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Read ArticleProactive Email List Building Drives Record Political Fundraising
Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.
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Read ArticleShopper Marketing For Today’s Digital World
Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.
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Read ArticleGoogle Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?
Audience-driven personalization, like those offered through Google Optimize, can help boost conversion rates when used properly.
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Read ArticleThe Growing Wearables Market Offers Opportunities To Engage Consumers
The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.
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Read ArticleThe Rules Of Engagement For Social Comments
Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.
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Read ArticleDigital And Mobile Dominate U.S. Media Consumption
Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.
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Read ArticleFree Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram
Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.
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Read ArticleDigital Fundraising: How Obama Mapped A Course For Future Candidates
In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.
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Read ArticleNonprofit Email Statistics: What Nonprofit Organizations Need To Know
As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.
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Read ArticleAdobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts
Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.
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Read ArticleGoogle Dynamic AMP Emails: Just The Facts
On March 26, Google announced a new, dynamic email format providing “all-new email experiences” intended to bring email out of the 1990s.
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Read ArticleThe Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space
Email is a long-standing, yet still-growing, marketing channel because of its ability to engage and convert consumers.
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Read ArticleUnlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations
Announced yesterday by the FTC, four companies settled on charges related to violations of the FTC Act and the TSR, including DNC provisions.
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Read ArticleSleep Number Takes Advantage Of Hulu’s Interactive Ad Unit
Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.
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Read ArticleEmail + SMS = A Successful Duo To Add To Your Marketing Strategy
This past Valentine’s Day, brands who saw an increase in revenue used SMS and email marketing, instead of email-only campaigns.
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