Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.

Web push notifications & email are channels that provide marketers with enhanced opportunities to connect with consumers by utilizing a multichannel approach that capitalizes on the strengths of each.

As more and more people get vaccinated, many consumers are planning trips and booking travel.

Female consumers are not monolithic, and brands need to be aware of changes in behaviors, values and habits because of the pandemic.

Home insurance brands use digital strategies and differentiation to reach consumers.

Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

Many women CMOs are taking the lead on digital activations and innovations at consumer brands around the world, with eyes toward an increasingly digital landscape in the future.

Even with interest rate fluctuation, 2021 is expected to be another strong year for refinance loan volume.

By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.

Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

Many brands are pushing ahead with new ideas and innovations, introducing inclusive products and services and leaving ‘normal’ in the past.

During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.

Kids book subscription brands are keeping up momentum gained over the past year with new personalized offers, enticing deals and relevant product options.

This St. Patrick’s Day, restaurants and CPG brands rely on increasingly popular consumer behaviors to promote new activations and product launches.

Kitchen gadget brands find success with customer acquisition strategies including online discounts, lead forms and ecommerce platforms.

From the customer journey to optimizing digital strategies, here are four marketing and advertising lessons inspired by classic Dr. Seuss stories.

Facebook’s pending self-publishing platform will give writers the opportunity to monetize their work, build out email lists and collect revenue.

SMS messages offer brands an array of benefits from nurturing brand loyalty to combating cart abandonment.

Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.