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Email advertising, brand messaging news, tips and other important information to help you maximize your email advertising efforts

  • Fast Casual Restaurants & QSRs Are Advertising To Entice Diners For Takeout & In-Person Experiences

    Fast Casual Restaurants & QSRs Are Advertising To Entice Diners For Takeout & In-Person Experiences

    As the country reopens, restaurants, including quick-serve restaurants and fast casual dining, are deploying digital strategies to engage hungry diners.

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  • 6 Ways To Re-Engage Ecommerce Consumers With Web Push Notifications

    6 Ways To Re-Engage Ecommerce Consumers With Web Push Notifications

    Advertisers looking for new ways to directly engage ecommerce consumers can utilize push marketing to send personalized messages to drive website traffic, conversions and more.

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  • Aimtell Push Content Network: Just The Facts

    Aimtell Push Content Network: Just The Facts

    Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.

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  • Push Marketing Helps Brands Promote Outdoor Activities & Home Improvement Projects

    Push Marketing Helps Brands Promote Outdoor Activities & Home Improvement Projects

    Brands can capitalize on the start of summer by deploying push notifications encouraging activities related to the change in season, such as making seasonal purchases or completing home improvements.

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  • 3 Digital Advertising Strategies To Help Nonprofits Grow Their Donor Bases

    3 Digital Advertising Strategies To Help Nonprofits Grow Their Donor Bases

    Nonprofits shifted their advertising strategies during the pandemic and are growing their donor bases with targeted digital campaigns.

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  • Kids Nutrition & Wellness Brands Advertise To Parents With Social Media & Robust Content Marketing

    Kids Nutrition & Wellness Brands Advertise To Parents With Social Media & Robust Content Marketing

    Kids nutrition and wellness brands use a mix of digital strategies to differentiate and drive sales.

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  • Big Box Retailers Fire Up Summer With Grill Advertising

    Big Box Retailers Fire Up Summer With Grill Advertising

    Big Box retailers Lowes, Walmart, Target and Home Depot are using digital marketing to engage consumers.

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  • Push Notifications & Audience Segmentation: An Impactful Combination

    Push Notifications & Audience Segmentation: An Impactful Combination

    Advertisers deploying push notifications should utilize segmentation to reach targeted groups of consumers and optimize campaign performance.

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  • Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising

    Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising

    People love their furry friends, and many pet brands and retailers are reaching consumers with digital advertising strategies, capitalizing on momentum gained in 2020.

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  • Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

    Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

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  • AAPI-Owned Brands Leverage Customer-First Approaches To Advertising

    AAPI-Owned Brands Leverage Customer-First Approaches To Advertising

    AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.

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  • Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays

    Social Media Strategies Of Gourmet Gift Brands Support Ecommerce Growth Ahead Of Holidays

    Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.

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  • New Moms Find Support From Brands & Retailers

    New Moms Find Support From Brands & Retailers

    It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.

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  • Travel Insurance Brands Innovate To Support Today’s Travel Concerns

    Travel Insurance Brands Innovate To Support Today’s Travel Concerns

    As many consumers resume traveling, travel insurance brands offer plans sensitive to pandemic-related concerns.

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  • 3 Nonprofits Leverage Earth Day Excitement To Grow Subscriber Lists And Share Their Missions

    3 Nonprofits Leverage Earth Day Excitement To Grow Subscriber Lists And Share Their Missions

    This Earth Day, many environmental nonprofits are engaging donors with content marketing and virtual events.

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  • 3 Examples Of Colleges Strategically Engaging Prospective Students For Summer Programs

    3 Examples Of Colleges Strategically Engaging Prospective Students For Summer Programs

    Although plans for the fall are still being decided, many higher education institutions are using digital strategies to promote summer programs and courses.

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  • Bringing Members Back: How 3 Gyms Are Taking On The Challenge

    Bringing Members Back: How 3 Gyms Are Taking On The Challenge

    As gyms reopen, many franchises are deploying digital strategies to build back customer loyalty and enrollments.

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  • Brands Know Moms Matter, On Mother’s Day And All Year Long

    Brands Know Moms Matter, On Mother’s Day And All Year Long

    Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.

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  • What Are Twitter Conversation Settings For Ads?

    What Are Twitter Conversation Settings For Ads?

    Twitter conversation settings have been extended to paid ads, allowing advertisers to personalize engagement.

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  • Understanding & Overcoming Top Email Inboxing Challenges

    Understanding & Overcoming Top Email Inboxing Challenges

    For marketers running email campaigns, understanding how to tackle inboxing challenges can help refine audience engagement.

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