Email and Messaging News

It’s your journey. Visualize your victory.

loading

Email marketing, brand messaging news, tips and other important information to help you maximize your email advertising efforts

  • Digital Fundraising: How Obama Mapped A Course For Future Candidates

    Digital Fundraising: How Obama Mapped A Course For Future Candidates

    In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.

    Read Article
  • ×

    Subscribe to DMS Insights

    Thank you!
    Error - something went wrong!
  • Nonprofit Email Statistics: What Nonprofit Organizations Need To Know

    Nonprofit Email Statistics: What Nonprofit Organizations Need To Know

    As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.

    Read Article
  • Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts

    Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts

    Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.

    Read Article
  • Download
  • Google Dynamic AMP Emails: Just The Facts

    Google Dynamic AMP Emails: Just The Facts

    On March 26, Google announced a new, dynamic email format providing “all-new email experiences” intended to bring email out of the 1990s.

    Read Article
  • The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

    Email is a long-standing, yet still-growing, marketing channel because of its ability to engage and convert consumers.

    Read Article
  • Unlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations

    Unlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations

    Announced yesterday by the FTC, four companies settled on charges related to violations of the FTC Act and the TSR, including DNC provisions.

    Read Article
  • Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

    Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

    Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.

    Read Article
  • Email + SMS = A Successful Duo To Add To Your Marketing Strategy

    Email + SMS = A Successful Duo To Add To Your Marketing Strategy

    This past Valentine’s Day, brands who saw an increase in revenue used SMS and email marketing, instead of email-only campaigns.

    Read Article
  • Ask a Stupid Question Day: 5 Questions About Email Marketing

    Ask a Stupid Question Day: 5 Questions About Email Marketing

    Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about email marketing, including: What is the email marketing?

    Read Article
  • Mobile-Optimized Email Marketing Nets 65% Lift In Click Rate For School

    Mobile-Optimized Email Marketing Nets 65% Lift In Click Rate For School

    Still haven’t taken the plunge into mobile-friendly email? Here’s a compelling case that’s sure to light a fire under your… uh, email marketing strategy.

    Read Article
  • Four Steps to Embracing Email Marketing In The Mobile Era

    Four Steps to Embracing Email Marketing In The Mobile Era

    Adapt or die. That’s the adage that comes to mind when I think about email marketing today, thanks to the dramatic uptick in smartphone adoption over the past year

    Read Article
  • Report: Mobile Devices Change Email Reading Behavior

    Report: Mobile Devices Change Email Reading Behavior

    Are email open rates on the rise and clicks on the decline because of mobile devices? Direct Marketing News and Epsilon says yes, and I’m not surprised by the news.

    Read Article
  • Email Marketing – A Powerhouse Channel (When Done Right)

    Email Marketing – A Powerhouse Channel (When Done Right)

    Is email marketing a core component of your cross-channel marketing efforts? With its ability to efficiently maintain relationships, nurture and boost retention, it certainly should be

    Read Article
  • Why we’re ditching the ‘view in browser’ link. (But maybe you shouldn’t.)

    Why we’re ditching the ‘view in browser’ link. (But maybe you shouldn’t.)

    This so-called best practice—and preheaders in general—were becoming problematic for our client campaigns. So we dug into our data to see if we could make a case for or against the “view in browser”

    Read Article
  • Email Marketing: Nope, It’s Not Dead

    Email Marketing: Nope, It’s Not Dead

    Email marketing, especially when included within an orchestrated, cross-channel messaging campaign, can be one of the most effective customer acquisition, nurturing and retention platforms in digital

    Read Article
  • loading
    Loading More...
 
× Streams
loading
×