Advertisers looking for new ways to directly engage ecommerce consumers can utilize push marketing to send personalized messages to drive website traffic, conversions and more.

Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.

Brands can capitalize on the start of summer by deploying push notifications encouraging activities related to the change in season, such as making seasonal purchases or completing home improvements.

Nonprofits shifted their advertising strategies during the pandemic and are growing their donor bases with targeted digital campaigns.

Kids nutrition and wellness brands use a mix of digital strategies to differentiate and drive sales.

Big Box retailers Lowes, Walmart, Target and Home Depot are using digital marketing to engage consumers.

Advertisers deploying push notifications should utilize segmentation to reach targeted groups of consumers and optimize campaign performance.

People love their furry friends, and many pet brands and retailers are reaching consumers with digital advertising strategies, capitalizing on momentum gained in 2020.

Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.

Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.

It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.

As many consumers resume traveling, travel insurance brands offer plans sensitive to pandemic-related concerns.

This Earth Day, many environmental nonprofits are engaging donors with content marketing and virtual events.

Although plans for the fall are still being decided, many higher education institutions are using digital strategies to promote summer programs and courses.

As gyms reopen, many franchises are deploying digital strategies to build back customer loyalty and enrollments.

Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.

Twitter conversation settings have been extended to paid ads, allowing advertisers to personalize engagement.

For marketers running email campaigns, understanding how to tackle inboxing challenges can help refine audience engagement.