DMS Insights: Email and Messaging News

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Email marketing, brand messaging news, tips and other important information to help you maximize your email advertising efforts

  • FCC Rules P2P Text Platforms Not ATDS

    FCC Rules P2P Text Platforms Not ATDS

    The FCC ruled on manual dialing for brands that use automated text message platforms.

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  • Father’s Day Marketing Sees Shift In Focus From Years Past

    Father’s Day Marketing Sees Shift In Focus From Years Past

    As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

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  • Brands Offer Conversations To Deepen Their Customer Relationships

    Brands Offer Conversations To Deepen Their Customer Relationships

    Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • Facebook’s Customized Marketing Emails: Just The Facts

    Facebook’s Customized Marketing Emails: Just The Facts

    Facebook is introducing a CRM-like system to help marketers form connections with their target audience and expand their reach.

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  • LinkedIn Retargeting And Audience Network Updates: Just The Facts

    LinkedIn Retargeting And Audience Network Updates: Just The Facts

    LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.

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  • Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

    Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

    A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.

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  • List Building And Digital Engagement Drive Political Fundraising Campaigns

    List Building And Digital Engagement Drive Political Fundraising Campaigns

    Political campaigns must have sophisticated digital marketing strategies to target voters across channels.

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  • Air Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home

    Air Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home

    Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.

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  • Pest Control Campaigns Must Reach Consumers When Most Needed

    Pest Control Campaigns Must Reach Consumers When Most Needed

    As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.

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  • What Is The Difference Between CPM And CPA Email Marketing?

    What Is The Difference Between CPM And CPA Email Marketing?

    Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.

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  • Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

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  • Marketing To Moms During Coronavirus Requires Understanding And Authenticity

    Marketing To Moms During Coronavirus Requires Understanding And Authenticity

    Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.

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  • QSRs Shift Marketing Strategies To Adapt To Changing Consumer Behaviors

    QSRs Shift Marketing Strategies To Adapt To Changing Consumer Behaviors

    Through convenient mobile ordering and food delivery, creative campaigns, the launch of new products and more, QSR chains have evolved their marketing strategies to adapt to socially distant consumers

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  • Sales For Pet Products Are Up, But Brands Will Need To Innovate To Stay Relevant

    Sales For Pet Products Are Up, But Brands Will Need To Innovate To Stay Relevant

    Sales for pet food and supplies are up, and brands are capturing consumer attention with creative campaigns focused on pet companions during isolation.

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  • Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

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  • Cancellations And Return Policies Are More Important Than Ever During & After COVID-19

    Cancellations And Return Policies Are More Important Than Ever During & After COVID-19

    From travel to Target, brands are refining and revising cancellation and refund policies which could have lasting implications.

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  • Consumers Are Stocking Up On Wine And Brands Need To Find Their Niche To Stay Competitive

    Consumers Are Stocking Up On Wine And Brands Need To Find Their Niche To Stay Competitive

    Many consumers are stocking up on wine during coronavirus self-isolation, and wine clubs are responding to demand with promotions and proactive delivery options.

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  • Doubling Down: P&G’s Marketing Plans During Coronavirus

    Doubling Down: P&G’s Marketing Plans During Coronavirus

    “The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.

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  • At-Home Learning Market Experiences Rapid Growth, But Brands Will Need To Evolve Message For Long-Term Success

    At-Home Learning Market Experiences Rapid Growth, But Brands Will Need To Evolve Message For Long-Term Success

    As school districts remain closed for the foreseeable future, at-home learning materials are experiencing unprecedented growth at a rapid pace.

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