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Email advertising, brand messaging news, tips and other important information to help you maximize your email advertising efforts

  • CBD Brands Deploy Digital Strategies To Reach Interested Consumers

    CBD Brands Deploy Digital Strategies To Reach Interested Consumers

    CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.

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  • Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

    Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.

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  • Using Web Push Notifications & Email To Boost Engagement And Conversions

    Using Web Push Notifications & Email To Boost Engagement And Conversions

    Web push notifications & email are channels that provide marketers with enhanced opportunities to connect with consumers by utilizing a multichannel approach that capitalizes on the strengths of each.

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  • Travel Returns Thanks To Vaccine Rollouts

    Travel Returns Thanks To Vaccine Rollouts

    As more and more people get vaccinated, many consumers are planning trips and booking travel.

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  • WHM Feature: Women Consumers & The Impact Of The Pandemic

    WHM Feature: Women Consumers & The Impact Of The Pandemic

    Female consumers are not monolithic, and brands need to be aware of changes in behaviors, values and habits because of the pandemic.

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  • Home Insurance Brands Reach Consumers With Humor, Savings & Technology

    Home Insurance Brands Reach Consumers With Humor, Savings & Technology

    Home insurance brands use digital strategies and differentiation to reach consumers.

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  • Engaging The Digital Window Shopper

    Engaging The Digital Window Shopper

    Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

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  • WHM Feature: Female Marketing Leads Drive Growth & Loyalty For Consumer Brands

    WHM Feature: Female Marketing Leads Drive Growth & Loyalty For Consumer Brands

    Many women CMOs are taking the lead on digital activations and innovations at consumer brands around the world, with eyes toward an increasingly digital landscape in the future.

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  • Top 3 Borrower Motivations Driving Surge In Refinance Loan Volume

    Top 3 Borrower Motivations Driving Surge In Refinance Loan Volume

    Even with interest rate fluctuation, 2021 is expected to be another strong year for refinance loan volume.

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  • Mortgage Marketers Leverage Digital Strategies To Reach High-Intent Borrowers

    Mortgage Marketers Leverage Digital Strategies To Reach High-Intent Borrowers

    By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • ‘Normal’ Is & Needs To Be A Term Of The Past

    ‘Normal’ Is & Needs To Be A Term Of The Past

    Many brands are pushing ahead with new ideas and innovations, introducing inclusive products and services and leaving ‘normal’ in the past.

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  • WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    WHM Feature: 5 Brands Partnering With Nonprofits During Women's History Month

    During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.

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  • Kids Book Subscriptions Create New Ways To Engage Subscribers

    Kids Book Subscriptions Create New Ways To Engage Subscribers

    Kids book subscription brands are keeping up momentum gained over the past year with new personalized offers, enticing deals and relevant product options.

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  • St. Patrick’s Day Advertising: Restaurants & CPG Brands Go Green

    St. Patrick’s Day Advertising: Restaurants & CPG Brands Go Green

    This St. Patrick’s Day, restaurants and CPG brands rely on increasingly popular consumer behaviors to promote new activations and product launches.

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  • 5 Kitchen Gadget & Appliance Brands That Successfully Leveraged Digital Strategies To Increase Ecommerce Sales

    5 Kitchen Gadget & Appliance Brands That Successfully Leveraged Digital Strategies To Increase Ecommerce Sales

    Kitchen gadget brands find success with customer acquisition strategies including online discounts, lead forms and ecommerce platforms.

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  • 4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics

    4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics

    From the customer journey to optimizing digital strategies, here are four marketing and advertising lessons inspired by classic Dr. Seuss stories.

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  • Facebook Launching Newsletter Platform: Just The Facts

    Facebook Launching Newsletter Platform: Just The Facts

    Facebook’s pending self-publishing platform will give writers the opportunity to monetize their work, build out email lists and collect revenue.

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  • SMS Marketing Offer Brands Another Channel To Reach Consumers

    SMS Marketing Offer Brands Another Channel To Reach Consumers

    SMS messages offer brands an array of benefits from nurturing brand loyalty to combating cart abandonment.

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  • Nonprofits Shift To Digital To Raise Funds Safely

    Nonprofits Shift To Digital To Raise Funds Safely

    Just as brands and retailers have embraced ecommerce to meet consumer needs, nonprofits must increasingly optimize multichannel digital strategies.

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