Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.

Despite a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.

Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.

Social media platforms are reporting errors in ad measurement, a mistake less likely to happen when brands choose CPA advertising with payment models that rely on actions taken.

CPG brands are using customized products and merchandise to build brand loyalty this holiday season.

Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

The number of consumers shopping via voice is expected to slowly increase through 2022, and marketers must prepare for the possible spike in demand.

WhatsApp introduced a shopping button for consumers to browse advertiser catalogs while chatting.

Typically, shipping costs are a major factor for consumers when buying online, but this year could be different.

Well executed external branded email campaigns can help colleges and universities broaden their reach and generate new high-intent prospective students.

Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.

The Medicare Annual Enrollment Period (AEP) is an opportunity for brands to reach audiences who want to change their Medicare Advantage options or prescription plans.

Based on consumer lifestyle changes and new behaviors, DMS is predicting four trends for car insurance shopping in Q4 2020 and 2021.

A recent report on the state of email found that well-executed and thoughtful email campaigns continue to be an integral digital marketing strategy.

Walmart is launching an “omni-shopping” experience, combining online and in-store digital efficiencies to meet shifting consumer priorities.

The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.

As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.