DMS Insights: Email and Messaging News

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Email advertising, brand messaging news, tips and other important information to help you maximize your email advertising efforts

  • How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    How Flower Delivery Services Are Growing Their Consumer Bases In 2021

    Valentine’s Day ad campaigns in recent years, show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

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  • Lead Generation Predictions For 2021

    Lead Generation Predictions For 2021

    Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.

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  • Email Marketing Proved To Be Essential In 2020

    Email Marketing Proved To Be Essential In 2020

    Despite a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.

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  • Virtual Santa Visits Showcase The Future Of Digital Engagement Strategies

    Virtual Santa Visits Showcase The Future Of Digital Engagement Strategies

    Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.

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  • Choose Actions Over Impressions: Why CPA Advertising Campaigns Work

    Choose Actions Over Impressions: Why CPA Advertising Campaigns Work

    Social media platforms are reporting errors in ad measurement, a mistake less likely to happen when brands choose CPA advertising with payment models that rely on actions taken.

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  • The Growing Trend Of Customized Products Offers Joy & Connection For Consumers

    The Growing Trend Of Customized Products Offers Joy & Connection For Consumers

    CPG brands are using customized products and merchandise to build brand loyalty this holiday season.

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  • What Is The Nielsen ID Resolution System?

    What Is The Nielsen ID Resolution System?

    Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.

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  • Shopping By Voice Still Presents A Growing Opportunity For Marketers To Reach Consumers

    Shopping By Voice Still Presents A Growing Opportunity For Marketers To Reach Consumers

    The number of consumers shopping via voice is expected to slowly increase through 2022, and marketers must prepare for the possible spike in demand.

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  • WhatsApp Shopping Button: Just The Facts

    WhatsApp Shopping Button: Just The Facts

    WhatsApp introduced a shopping button for consumers to browse advertiser catalogs while chatting.

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  • Do Shipping Costs Matter To Shoppers This Year?

    Do Shipping Costs Matter To Shoppers This Year?

    Typically, shipping costs are a major factor for consumers when buying online, but this year could be different.

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  • Third-Party Branded Email Drives Interest From High-Intent Prospective Students

    Third-Party Branded Email Drives Interest From High-Intent Prospective Students

    Well executed external branded email campaigns can help colleges and universities broaden their reach and generate new high-intent prospective students.

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  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

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  • Landing Page Optimization Drives Incremental Conversions

    Landing Page Optimization Drives Incremental Conversions

    Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.

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  • Understanding The Medicare Annual Enrollment Period (AEP) Audience

    Understanding The Medicare Annual Enrollment Period (AEP) Audience

    The Medicare Annual Enrollment Period (AEP) is an opportunity for brands to reach audiences who want to change their Medicare Advantage options or prescription plans.

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  • 4 Auto Insurance Shopping Predictions

    4 Auto Insurance Shopping Predictions

    Based on consumer lifestyle changes and new behaviors, DMS is predicting four trends for car insurance shopping in Q4 2020 and 2021.

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  • Email Marketing Proves To Be Essential — Especially In 2020

    Email Marketing Proves To Be Essential — Especially In 2020

    A recent report on the state of email found that well-executed and thoughtful email campaigns continue to be an integral digital marketing strategy.

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  • Walmart Omni-Shopping Experience: Just The Facts

    Walmart Omni-Shopping Experience: Just The Facts

    Walmart is launching an “omni-shopping” experience, combining online and in-store digital efficiencies to meet shifting consumer priorities.

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  • Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

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  • Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization

    Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization

    From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.

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  • Retail Holiday Wars: Way Day Vs. Prime Day

    Retail Holiday Wars: Way Day Vs. Prime Day

    As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.

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