Email advertising, brand messaging news, tips and other important information to help you maximize your email advertising efforts
-
How Flower Delivery Services Are Growing Their Consumer Bases In 2021
Valentine’s Day ad campaigns in recent years, show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.
- Learn More
-
Lead Generation Predictions For 2021
Where lead generation and customer acquisition is headed in 2021 has a lot to do with the way 2020 shaped consumer intent and behaviors.
-
Email Marketing Proved To Be Essential In 2020
Despite a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.
- CONTACT US
-
Virtual Santa Visits Showcase The Future Of Digital Engagement Strategies
Although a visit to Santa in 2020 is different than ever before, the technology many Santas are using is likely to last beyond the holiday.
-
Choose Actions Over Impressions: Why CPA Advertising Campaigns Work
Social media platforms are reporting errors in ad measurement, a mistake less likely to happen when brands choose CPA advertising with payment models that rely on actions taken.
- Download
-
The Growing Trend Of Customized Products Offers Joy & Connection For Consumers
CPG brands are using customized products and merchandise to build brand loyalty this holiday season.
-
What Is The Nielsen ID Resolution System?
Nielsen has overhauled its measurement methodology and introduced its new ID resolution system to prepare for a cookieless future and offer advertisers optimal reporting.
-
Shopping By Voice Still Presents A Growing Opportunity For Marketers To Reach Consumers
The number of consumers shopping via voice is expected to slowly increase through 2022, and marketers must prepare for the possible spike in demand.
-
WhatsApp Shopping Button: Just The Facts
WhatsApp introduced a shopping button for consumers to browse advertiser catalogs while chatting.
-
Do Shipping Costs Matter To Shoppers This Year?
Typically, shipping costs are a major factor for consumers when buying online, but this year could be different.
-
Third-Party Branded Email Drives Interest From High-Intent Prospective Students
Well executed external branded email campaigns can help colleges and universities broaden their reach and generate new high-intent prospective students.
- Join Now
-
Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising
Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.
-
Landing Page Optimization Drives Incremental Conversions
Advertisers can increase engagement and conversions, driving incremental results by effectively testing and optimizing landing pages.
-
Understanding The Medicare Annual Enrollment Period (AEP) Audience
The Medicare Annual Enrollment Period (AEP) is an opportunity for brands to reach audiences who want to change their Medicare Advantage options or prescription plans.
-
4 Auto Insurance Shopping Predictions
Based on consumer lifestyle changes and new behaviors, DMS is predicting four trends for car insurance shopping in Q4 2020 and 2021.
-
Email Marketing Proves To Be Essential — Especially In 2020
A recent report on the state of email found that well-executed and thoughtful email campaigns continue to be an integral digital marketing strategy.
-
Walmart Omni-Shopping Experience: Just The Facts
Walmart is launching an “omni-shopping” experience, combining online and in-store digital efficiencies to meet shifting consumer priorities.
-
Consumers Demand Variety, Don’t Want All COVID-Focused Ads
The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.
-
Personalized Auto Insurance Appeals To Consumers Looking For Deals And Customization
From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.
-
Retail Holiday Wars: Way Day Vs. Prime Day
As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.
-
Loading More...