Email marketing, brand messaging news, tips and other important information to help you maximize your email advertising efforts
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Read ArticleDigital Fundraising: How Obama Mapped A Course For Future Candidates
In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.
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Read ArticleNonprofit Email Statistics: What Nonprofit Organizations Need To Know
As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.
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Read ArticleAdobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts
Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.
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Read ArticleGoogle Dynamic AMP Emails: Just The Facts
On March 26, Google announced a new, dynamic email format providing “all-new email experiences” intended to bring email out of the 1990s.
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Read ArticleThe Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space
Email is a long-standing, yet still-growing, marketing channel because of its ability to engage and convert consumers.
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Read ArticleUnlawful Call Crackdown: FTC Fines & Shuts Down 4 Robocall Operations
Announced yesterday by the FTC, four companies settled on charges related to violations of the FTC Act and the TSR, including DNC provisions.
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Read ArticleSleep Number Takes Advantage Of Hulu’s Interactive Ad Unit
Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.
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Read ArticleEmail + SMS = A Successful Duo To Add To Your Marketing Strategy
This past Valentine’s Day, brands who saw an increase in revenue used SMS and email marketing, instead of email-only campaigns.
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Read ArticleAsk a Stupid Question Day: 5 Questions About Email Marketing
Digital Media Solutions is celebrating Ask a Stupid Question Day by answering 5 of the most searched questions about email marketing, including: What is the email marketing?
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Read ArticleMobile-Optimized Email Marketing Nets 65% Lift In Click Rate For School
Still haven’t taken the plunge into mobile-friendly email? Here’s a compelling case that’s sure to light a fire under your… uh, email marketing strategy.
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Read ArticleFour Steps to Embracing Email Marketing In The Mobile Era
Adapt or die. That’s the adage that comes to mind when I think about email marketing today, thanks to the dramatic uptick in smartphone adoption over the past year
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Read ArticleReport: Mobile Devices Change Email Reading Behavior
Are email open rates on the rise and clicks on the decline because of mobile devices? Direct Marketing News and Epsilon says yes, and I’m not surprised by the news.
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Read ArticleEmail Marketing – A Powerhouse Channel (When Done Right)
Is email marketing a core component of your cross-channel marketing efforts? With its ability to efficiently maintain relationships, nurture and boost retention, it certainly should be
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Read ArticleWhy we’re ditching the ‘view in browser’ link. (But maybe you shouldn’t.)
This so-called best practice—and preheaders in general—were becoming problematic for our client campaigns. So we dug into our data to see if we could make a case for or against the “view in browser”
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Read ArticleEmail Marketing: Nope, It’s Not Dead
Email marketing, especially when included within an orchestrated, cross-channel messaging campaign, can be one of the most effective customer acquisition, nurturing and retention platforms in digital
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