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Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.
As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.
Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.
A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.
Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.
Through convenient mobile ordering and food delivery, creative campaigns, the launch of new products and more, QSR chains have evolved their marketing strategies to adapt to socially distant consumers
Sales for pet food and supplies are up, and brands are capturing consumer attention with creative campaigns focused on pet companions during isolation.
31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.
From travel to Target, brands are refining and revising cancellation and refund policies which could have lasting implications.
Many consumers are stocking up on wine during coronavirus self-isolation, and wine clubs are responding to demand with promotions and proactive delivery options.
“The best response to what we are challenged with today is to push forward, not to pull back,” according to Jon Moeller.
As school districts remain closed for the foreseeable future, at-home learning materials are experiencing unprecedented growth at a rapid pace.
Many retailers around the world are moving their brick-and-mortar businesses online because of the coronavirus pandemic, and it could help them survive and thrive.
#GivingTuesdayNow is a “global day of giving and unity” and a moment for nonprofits and the giving community to address the COVID-19 crisis with communities and individuals.
Email subscriber acquisition is a powerful performance marketing technique that helps brands grow their databases with targeted, opted-in subscribers.
Apple has recently changed its guidelines allowing apps to send ads as push notifications, a move that could help digital marketers better engage consumers.
Consumers increasingly want customer support via text or in-app messaging, according to a new report.
Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.
The 2020 Industry Impact: Report On The Industry's Compliance Awareness And Preparedness revealed compliance regulations that continue to puzzle industry insiders.
Snapchat announced it will be expanding Swipe Up To Call ad options in the U.S., after a soft launch overseas.